1. Microsoft Corporation Microsoft IT Academy March 19, 2012

2. Agenda 1.Introductions 2.IT Academy Overview & Benefits 3.Value Propositions  Reseller  Customer  Talking Points 4.Resources and Support  Where do I or my customers go for help? 5.QA

3. Greg Pearson UK Lead, Microsoft Learning greg.pearson@microsoft.com

4. +10,000 IT Academies 18,000 Microsoft Certified Trainers Globally 6 Million Certified Individuals 1,500 Learning Partners

5. Overview & Benefits

6. What is the IT Academy Program? Microsoft IT Academy is a global program of over 10,000 institutions. It provides the resources and curriculum for your academic customers to deliver inspiring and cutting edge technical courses and skills. www.microsoftitacademy.com

7. Over 10,000 Microsoft IT Academies are located in 160 countries. Over 700 in the UK. Fast facts: 7 Institutions by country Institution types Helps students graduate with the technology skills required to be successful in today’s job market Provides institutions with a comprehensive and low cost solution for teaching and learning about Microsoft technologies Provides professional development resources for educators and IT staff Helps position institutions as a centre of technology access and community development

8. Certificatio n Microsoft Certified Professional (MCP) 50% discount for IT Academies Microsoft’s premier technical qualification and crucial to student employability and IT staff readiness Microsoft Technology Associate (MTA) 20 x FREE MTA Vouchers Entry level IT certification with progression to MCP Microsoft Office Specialist (MOS) 10 x FREE MOS Vouchers World renowned certification for end users Your IT Academy Benefits Resources Microsoft Certified Trainer (MCT) 1 x FREE membership per ITA Ideal for ICT teacher CPD and support Access to 18,000+ MCT’s worldwide Lesson Plans Customisable and link directly to eReference and E-Learning curriculum Covers Office 2010 products, Windows 7, Windows Server 2008 R2 and Expression Web 4 UNESCO CFT-ICT – NEW!! Curriculum and assessment mapped to UNESCO standards Accessed through ITA E- Learning LMS LCDS Free SCORM E-Learning creation tool Curriculum E-Learning +300 e-learning courses for IW, IT Pro and Developer, open to all students, staff and teachers ‘Living Library’, courses are updated when new technologies are released Content maps to MS certification Simple online LMS for course management Courseware Deep discounts on printed Microsoft Official Courseware (MOAC & MOC) E-Reference 5 x Microsoft Press E- Reference Library subscriptions +150 titles that are fully searchable Ability to print off and use content to support lessons

9. Value of Microsoft IT Academy benefits if purchased separately: 9 * Values expressed in US dollars based on usage. $43,750 Total estimated annual value of an individual school/campus IT Academy membership ERP £756 p.a. OVS-ES 54R-00141

10. Value Proposition

11. Grow the value of your academic agreements with a teaching solution that can be renewed annually and at anytime during the agreement Drive deeper customer engagement and save them money and time elsewhere in their business with a consolidated teaching solution NEW conversation starter - lead with a message supporting comprehensive professional development solution for staff and student employability Microsoft IT Academy Benefits Partner Proposition: Attach IT Academy as a solution to accelerate technology deployment and lower costs for training across the institute

12. Customer Needs? 12 EMPLOYERS want: Skilled employees Productive workers Job-ready recruits EDUCATORS want: Relevant curriculum resources Tools to better prepare students for 21 st century jobs Time-saving options Professional development opportunities STUDENTS want: To be College and Career Ready Proficient to get work done Hands-on experience INSTITUTIONS want: Cost effective solutions To attract new students and talent To bridge the technology skills gap Enriched communities

13. Microsoft IT Academy Benefits Customer Proposition: 13 Providing industry-leading training resources and Microsoft Certifications to enhance employability and college readiness, and encourage life-long learning Save Educators Time through Curriculum: +300 E-Learning courses, Lesson Plans, Test Banks, Digital Literacy Academic pricing on additional resources Lower institution Costs through Resources: One low cost provides curriculum for every student, faculty and staff Provide professional development opportunities Curriculum resources, Teacher Certification Starter Kit, and academic pricing on MCP exam vouchers, MCT membership and E-reference Validate skills through certification: Prepare students for today’s careers with a relevant ICT program and curriculum aligned to Microsoft Certification Benefit from a partnership with Microsoft: Training, FAQ, best practice, Member website, logo, and posters

14. Talking Points K-12 Support computer science courses in schools with curriculum support and industry recognised certifications. Helps schools deliver real world ICT training and skills by utilizing the Lesson Plans, E-Learning and industry certifications available through Microsoft IT Academy Professional development for Educators, Administrators and IT Staff FE Help colleges deliver the IT skills needed in industry through the real word scenarios delivered in Microsoft Official Curriculum as well as the Certifications Give your students the qualification and skills they need to find jobs in industry, attract new students to your institutions Professional development for Educators, Administrators and IT Staff HE Enhance your computer science and technical courses with the curriculum and certifications that your students need to succeed in the real world, including new cloud courses and certifications Professional development for Educators, Administrators and IT Staff

15. Other Considerations Do you have any aggregated agreements or volume opportunities? –Academy groups –LEA agreements or partnership –We have many statewide/nationwide agreements ITA can also before charities and libraries –Charities with specific youth/skills agendas? –Libraries want to becomes digital hubs for the community –State of Hawaii converted all their libraries in to ITA’s. Schools deploy new technology over the summer period –ITA benefits support IT staff in skilling up –Additional skills support faster and mores successful deployments

16. Resources and Support

17. TO CUSTOMER SALES RESOURCES Telesales Script Sales Guide Partner-ready Customer Flyer AER-ready Customer Email Simplified Sales Presentation Marketing Resources - MEPN Sales Guide AER Email Partner Ready Customer Flyer http://www.microsoft.com/education/MSITAcademy/success.mspx

18. Microsoft Academic Service Partners (MASP) ITSkillsmanProdigy www.itskillsman.co.uk info@itskillsman.co.uk Specialised ITA consultancy and deployment support Curriculum and certification support Enhanced Benefits Package (EBP) MCP MOC www.prodigyuk.co.uk Certiport UK distributor MOS, MTA and Practice Tests MCP MOC

19. Microsoft Regional Service Centre (RSC) Microsoft IT Academy Fulfillment Center Telephone: 0800-9170758 or 0800 0960137 Fax: +49 5 24 11 79 60 77 E-mail: MSITAcademy@MSDirectservices.comMSITAcademy@MSDirectservices.com Microsoft’s dedicated support team across EMEA for all IT Academies and Learning Partners.

20. Q&A

21. Appendix

22. The IT Skills Job Opportunity The IT Industry is growing and presents a significant opportunity for your students to find employment after school or further & higher education Global IT Spend will grow to $1.7 trillion in 2013* Global IT jobs will grow from 35.6 million in 2009 to 41.4 million by 2013* 98k new IT business will be created by 2015** UK requires 550,000 new entrants in to IT and Telecoms by 2015*** Yet industry struggles to find the right skills +20% of Application Development jobs require SharePoint skills**** 92% of IT Leaders indicate it is challenging to secure necessary IT skills***** Universities now have a focus on employability within 6 months of graduating in subject that was studied * Source: IDC Economic Impact Study, Global, 2009 ** Source: IDC, Microsoft’s Economic Impact, 2011 *** Source: eskills Technology Insights report, 2011 **** Source: www.itjobswatch.co.uk ***** Source: TEKSystems Report, October 2011

23. New GCSE Curriculum Awarding bodies are starting to release their specifications Schools can make preparations now in lieu of these new specifications Biggest hurdles we are hearing… –Teacher skills –Teacher mindset –Toolset adoption ‘Students will learn how to develop mobile apps as part of a new GCSE developed by AQA and supported by Microsoft…..’ ‘….The syllabus for the new GCSE Computer Science is unique, as in addition to learning computing theory and essential programming skills, for the first time students will put this learning into practice and design, make and test their own applications.’ AQA Press Release for their new Computer Science GCSE 13 th March 2012

24. Adopting Computer Science GCSE Teacher Skills & CPD Curriculum & Tools  Activate your MCT Membership Community of IT teaching experts globally, +18k Use community for support, attend live meetings, download additional resources  Get involved with Partners in Learning Free community of teachers with passion for technology, +4m WW Existing IT and ICT teachers sharing best practices and supporting each other www.pil-network.com  Activate and download your FREE Dreamspark membership – www.dreamspark.com Access to all the tools you and students need to expore and create apps Inc. Visual Studio, Phone SDK, XNA Games SDK, Kinect SDK, Robotics Studio etc Download and play with Kodu Look at.NET Gadegteer  Familiarise Yourself with MTA Software & Web Development Fundamentals Curriculum Teacher Starter Kits include 20 FREE MTA Vouchers, activate and test yourself ITA comes with FREE Teacher and Student MTA Study Guides Look at the new Gaming, Mobile and HTML 5 MTA’s and see hot they can interest students MTA is Level 2 on the QCF

25. ICT is NOT Boring!! Teacher Skills & CPD Curriculum & Tools  Activate your MCT Membership MCT’s can be for both technical and Office teaching  Download and Leverage the new Lesson Plans New plans for all Office Applications  Browse and use the E-Reference Library Free Microsoft Press titles that support Office and MOS teaching, learn more about Office Can download parts to support lessons  Use and Distribute the Office E-Learning Beginner, Intermediate and Advanced modules Maps to MOS syllabus Easy online admin LMStoprovision and track  Familiarise Yourself with MOS Exams and Syllabus Teacher Starter Kits include 10 FREE MOS Vouchers, activate and test yourself MOS is growing +130% YoY in schools Objective Spec at www.certiport.com/moswww.certiport.com/mos MOS is Level 2 on the QCF  Enter your school/students in to the Global MOS Championship …and what about teachers vs students? http://www.certiport.com/portal/common/h tmllibrary/mswwcompetition/home.htmlhttp://www.certiport.com/portal/common/h tmllibrary/mswwcompetition/home.html

26. Cloud Computing Cloud technologies will drive change and economic growth This will require a new set of skills Schools and Students have a window of opportunity to deliver the skills for employment now 51% of IT employment will be software-related 42% 51% Source: IDC Economic Impact Study, Global, 2009 IT departments running the Microsoft ecosystem in these countries employ 42% of the IT workforce. IT Spend will grow to $1.7 trillion in 2013. 41.4 Million IT jobs will grow from 35.6 million jobs in 2009 to 41.4 million jobs by 2013

27. Software as a Service Platform as a Service Infrastructure as a Service Microsoft Products Microsoft Products On-Premise Roles System Admin IT Generalist Enterprise Admin Security Specialist Web Developer Database Admin Windows Developer Business Intelligence Developer Enterprise Admin Virtualization Admin Cloud Skills Cloud Skills Migration Security Integration Planning Design Management Identity Management Provisioning Cloud Roles Cloud Service Manager Cloud Developer/ Data Steward Datacenter Operator Cloud Roles Evolution