1. Eisenhower’s Modern Republicanism ■1952: Frustration w/Korea & Red Scare led to GOP POTUS takeover ■WW2 hero Eisenhower elected easily –VP Nixon anti-communism & corruption –“Ike” vowed to go to Korea & personally end the war DDE did go to Korea, overturned UN battle plan, & threatened China w/nuclear war to get armistice signed in 1953

2. Eisenhower’s Modern Republicanism ■  gov’t spending & balanced budget –Continued many New Deal programs ■Affluent postwar “good life” dependent upon a strong Cold War foreign policy “I’m conservative when it comes to money and liberal when it comes to human beings”

3. Eisenhower’s Modern Republicanism ■In 8 yrs as POTUS, DDE had modest domestic record: –Social security & minimum wage increased –Federal Housing Admin helped finance building & purchasing of suburban homes –Created Dept of Health, Education, & Welfare US economy avoided spiraling inflation & brought prosperity to more Americans

4. Eisenhower’s Modern Republicanism ■Interstate Highway System ■Interstate Highway System: –Hwy Act (1956) created 41,000 miles to connect major U.S. cities –Helped promote national defense, interstate trade, & vacation travel

5. The Republicans in Power ■Re: McCarthyism – Ike provided “just enough rope to hang himself” in 1954 –Televised “Army hearings”: US saw McCarthy’s style & fact-less attacks –Sen censured McCarthy & his “communist” attacks quickly died “I am not going to get into a [peeing] contest with a skunk” “Have you no decency, Mr. McCarthy?”

6. Postwar American Society

7. An Affluent Society ■Postwar boom caused by –Desire for consumer goods (suppressed in 1930s & 40s) –Cold War gov spending  –Baby boom & movement to the suburbs ■Affluence led to shift from individualism to conformity The Marshall Plan The Korean War Cars with automatic transmissions Filter cigarettes TVs Refrigerators Hi-fi record players Economy grew from crippling depression to highest standard of living in world history in just 1 generation

8. TV in the 1950s ■$64,000 Question ■21 Questions ■Bonanza ■The Untouchables ■I Love Lucy ■1950s TV networks “I Love Lucy” “The Milton Berle Show” TV replaced radio & magazines as the primary conveyer of American consumer culture

9. Birthrate, 1940-1970 The late 1940s & 1950s experienced the “baby boom”

10. Life in the Suburbs ■Highways / rapid growth of suburbs: –Cookie-cutter American life McDonald’s –Cars, grocery stores, malls –Nuclear family, not extended family –“White flight” to suburbs left behind largely black urban cores

11. A Suburban Case Study: Levittown, New York Begin in 1947 with 4,000 rental homes to veterans Grew to 17,000 sold homes in 1951

12. Southdale Shopping Center, Minnesota— the 1 st enclosed, air-conditioned shopping mall

13. Areas of Greatest Growth ■Affluence & rapid growth of suburbs also led to: –Increased church membership –Public school enrollment  –College as a legitimate goal for middle class

14. New Students Taking Advantage of the G.I. Bill Juvenile Delinquency Movies of the 1950s

15. The Music of the 1950s ■Music of early 50s dominated by doo-wop ■Rock n’ roll quickly struck a chord with young listeners: –Black artists: Ray Charles, Chuck Berry, Fats Domino, & Little Richard –White artists: Jerry Lee Lewis, Roy Orbison, Buddy Holly, & Elvis Presley

16. Critics of the Consumer Society ■Some criticized US culture: – William Whyte’s Organization Man & David Riesman’s Lonely Crowd criticized US conformity Beatniks –Jack Kerouac & the Beats (Beatniks) emerged as new counter-culture by refusing to conform to 1950s culture Led to 60s counter-culture

17. ■Find images Beat Artists (Beatniks) “City Lights” in San Francisco was a hotbed for Beat artists

18. Mar Abstract Expressionism Jackson PollockMark Rothko

19. Eisenhower Wages the Cold War

20. Eisenhower & the Cold War ■Unusually well-prepared to be a Cold War president ■Foreign policy goals were to: –Strong stand against Communism Threaten “massive retaliation” w/nukes Covert CIA operations –Reduce defense spending / relax Cold War tensions Pragmatic & well organized WW2 military experience in Europe & Asia Chose hard-liner John Foster Dulles to be Sec of State Excellent diplomat & politician

21. Massive Retaliation ■Ike wanted “more bang for the buck”: –Nuclear weapons cheaper than conventional armed forces –“Massive retaliation” strategy made using nuclear weapons unlikely –Massive retaliation offered no intermediate course of action if diplomacy failed Massive retaliation – civilian targets rather than military ones Brinksmanship – using threats of nuclear war as diplomatic strategy

22. Intercontinental Ballistic Missiles (ICBMs)

23. What are the stakes of war? Massive Retaliation? Mutual Assured Destruction?

24. Massive Retaliation ■1954: DDE used hardline approach to stop Chinese expansion in Asia: –Attempts to take over islands near Taiwan led DDE to threaten nuclear war if China didn’t stop –DDE hoped pressure would drive a wedge between USSR & China China didn’t know if he was bluffing so they backed off …and refusal of USSR to aid China helped create a rift by end of the 1950s

25. Suez War ■Suez Canal (Egypt) built by UK & France – open to entire world ■Egypt wanted to build Aswan Dam along the canal –Needed financial aid to build it

26. Suez War ■Egypt asked US for help in building dam, also asked USSR ■US pulled their offer when they discovered Egypt talked to USSR

27. Suez War ■Egypt offended – said no other country could use the canal ■UK/France/Israel nearly fought with Egypt, US led negotiations

28. Suez War ■DDE didn’t want USSR to attack so he threatened nuclear war –MASSIVE RETALIATION “If those fellows start something, we may have to hit ‘em…if necessary, with everything in the bucket”

29. Eisenhower Doctrine ■Suez Crisis revealed vulnerability of Middle East to Communism – DDE responded: Eisenhower Doctrine –1957: Eisenhower Doctrine US armed forces will protect Middle East from Communist aggression –1957: DDE sent military to Lebanon to halt Communism & install pro- Western gov Like Monroe Doctrine (and Roosevelt Corollary) in Latin America, US emerged as police power in a new part of the world

30. Covert Actions ■DDE’s administration used covert CIA acts to expand US control: –1953: CIA overthrew Mohammed Mossadegh (Iran) for US-friendly shah –1954: CIA overthrew leftist regime in Guatemala –1959: CIA took a hard line against new Cuban dictator Fidel Castro These interventions led to anti-US hostilities in Middle East & Latin America

31. The Effects of Sputnik ■“Space race” intensified Cold War –1957: launch of Sputnik Fears that USSR was leading race to create ICBMs US sped up plans to build ICBMs & IRBM submarines Nikolai Khrushchev after Sputnik: “We will bury you. Your grandchildren will live under Communism.”

32. The Effects of Sputnik ■Sputnik led to fears that US was: –Growing soft –Losing competitive edge –Losing work ethic ■Gov responded with: National Aeronautics & Space Administration –1958: National Aeronautics & Space Administration –National Defense Education Act –National Defense Education Act promote STEM education

33. Sputnik in 1957 The Original Seven—Mercury Astronauts Alan Shepard was the 1 st American in space

34. Waging Peace ■DDE tried to end nuclear arms race as both sides tested h-bombs & ICBMs –1953: DDE called for disarmament & presented “Atoms for Peace” plan to the UN –1955: Khrushchev rejected DDE’s “open skies” plan for disarmament

35. Military-Industrial Complex Military-Industrial Complex ■In his farewell address (1961), DDE warned against Military-Industrial Complex: –Massive military spending that dominates domestic & foreign politics

36. Conclusions ■By 1960, the US more optimistic than 1950 –US no longer afraid of return of another Great Depression –Anxiety over the Cold War continued but not as severe –But…values & race relations were areas of concern