1. © 2008 Eyeblaster. All rights reserved Analytics in MediaMind EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 250/196/153 153/162/134 208/208/208 255/227/147 Primary colors Light tint 123/69/26 26/35/7 81/8181 128/100/20 Dark tint

2. © 2008 Eyeblaster. All rights reserved Agenda Overview Short Reminder Content Old vs. New

3. © 2008 Eyeblaster. All rights reserved Overview

4. © 2008 Eyeblaster. All rights reserved Topics covered Analytics Changes: Packages and Serving Periods Conversion Tag Groups Placement and Ad Classifications Other Topics Implementation in Modules: Campaign Monitor Online Reports and CRB 44pt Bold

5. © 2008 Eyeblaster. All rights reserved Short Reminder

6. © 2008 Eyeblaster. All rights reserved Remember Packages ? Non-packaged Placement Non-packaged Placements

7. © 2008 Eyeblaster. All rights reserved Remember Packages ? An easier way to manage your placements Package A Placement A1 Placement A2 Package B Placement B1 Placement B2 Non-packaged Placements

8. © 2008 Eyeblaster. All rights reserved Remember Serving Periods ? An easier way to manage delivery Serving Non- Serving Serving Non- Serving Serving… Time Single Serving Period Once, placements could only have one serving period… Now you can have as many as you like!

9. © 2008 Eyeblaster. All rights reserved Reminder: Conversion Tag Groups An easier way to manage your conversions Some advertisers use many conversion tags Now you can group them by: Sales/Counter Product Line Site Sections …

10. © 2008 Eyeblaster. All rights reserved Reminder - Classifications Mainly for Analytics purposes Up to 5 classification levels for placements Up to 5 classification levels for ads Can be defined during campaign setup Or any time later! Available in CRB and Excel Plug-In

11. © 2008 Eyeblaster. All rights reserved Reminder – Placement Classifications Any ideas ? Campaign purpose Age targeting Gender targeting Product line Language

12. © 2008 Eyeblaster. All rights reserved Reminder – Ad Classifications Any ideas ? Creative Type Contents Creative idea Special ad characteristics Language …

13. © 2008 Eyeblaster. All rights reserved Setting Up Classifications Use meaningful values, e.g. Age: 20-30

14. © 2008 Eyeblaster. All rights reserved Assigning Conversions to Campaigns An easier way to manage your conversions Mainly for Analytics purposes Allows you to filter conversions by campaigns

15. © 2008 Eyeblaster. All rights reserved Assigning Conversions to Campaigns

16. © 2008 Eyeblaster. All rights reserved Assigning Conversions to Campaigns Only conversions relevant to selected campaigns will appear You can override this filtering by clicking:

17. © 2008 Eyeblaster. All rights reserved Campaign Monitor

18. © 2008 Eyeblaster. All rights reserved Packages in Campaign Monitor New column: Package Name – Placement ID Campaign Setup, Performance and ROI views – Data in Placement level Delivery View – Data in Package Level Only when packages exist (otherwise – as before) New Details window showing package delivery details

19. © 2008 Eyeblaster. All rights reserved Packages in Campaign Monitor

20. © 2008 Eyeblaster. All rights reserved Packages in Campaign Monitor Package details window

21. © 2008 Eyeblaster. All rights reserved Serving Periods in Campaign Monitor New column in Delivery View: Serving Period Status Status according to serving KPI Click to show serving periods data in Details window

22. © 2008 Eyeblaster. All rights reserved Serving Periods in Campaign Monitor You can customize the Serving Period Status Threshold

23. © 2008 Eyeblaster. All rights reserved CM Search Tool New way of searching the CM Select entity type first Enter search term

24. © 2008 Eyeblaster. All rights reserved Online Reports and CRB

25. © 2008 Eyeblaster. All rights reserved Packages in Online Reports If packages exist, they will appear in the following reports: Delivery Analysis Over/Under Delivery Publisher Delivery Summary Engagement Summary Conversion Summary ROI Summary Agency

26. © 2008 Eyeblaster. All rights reserved Packages in Online Reports Two available layouts by selecting Data Level: Packages and unpackaged placements appear in separate columns – select Ad or Placement level Packages and Unpackaged Placements appear in the same column – Select Package/Placement level

27. © 2008 Eyeblaster. All rights reserved Packages in Online Reports – 2 columns No Ordered Impressions and Delivery Rate for Packaged Placements Ordered Impressions and Delivery Rate appear on Package level only Packages and Unpackaged Placements appear separate columns

28. © 2008 Eyeblaster. All rights reserved Packages in Online Reports – 1 column Data is on the package level only (for packages). Unpackaged placements appear as before. Data is on the package level only (for packages). Unpackaged placements appear as before. Packages and Unpackaged Placements appear in the same column

29. © 2008 Eyeblaster. All rights reserved Serving Periods in Online Reports If the campaign contains serving periods, you will be able to show them in the report Select Include Serving Periods Serving Periods appear below Placement level Serving that is not during serving periods is shown under Serving during Downtimes

30. © 2008 Eyeblaster. All rights reserved Packages and Serving Periods in CRB New fields in CRB Package Name Package Name / Placement ID Serving Period (and related fields)

31. © 2008 Eyeblaster. All rights reserved Conversion Tag Groups in Online Reports Conversion Tag Groups can be displayed in Conversion Summary report Conversion Tag Groups are also supported in CRB (only one group level per report) You can filter conversions by their groups Displaying by conversion tag groups may show duplicated conversions

32. © 2008 Eyeblaster. All rights reserved Conversion Tag Groups in Online Reports

33. © 2008 Eyeblaster. All rights reserved Classifications in CRB Select Placement or Ad classifications from the Fields list If you have several classification levels: Select all classifications Remove those not needed from the Excel file

34. © 2008 Eyeblaster. All rights reserved Reporting Across Accounts/Advertisers New feature in CRB AMs can report on several accounts Clients can report on several advertisers

35. © 2008 Eyeblaster. All rights reserved Reporting Across Accounts/Advertisers

36. © 2008 Eyeblaster. All rights reserved Reporting Across Accounts/Advertisers A Powerful tool for AMs and Clients

37. © 2008 Eyeblaster. All rights reserved Old Vs. New

38. © 2008 Eyeblaster. All rights reserved Old Vs. New 44pt Bold ItemOldNew PackagesNot supportedSupported in CM, Online Reports, CRB and Excel Plug-in Serving PeriodsNot supportedSupported in CM, Online Reports, CRB and Excel Plug-in ClassificationsNot supportedSupported in CRB and Excel Plug-in Conversion Tag Groups Not supportedSupported in Online Reports, CRB and Excel Plug-in TerminologyFlight Publisher Creative Type Placement Site Placement Type

39. © 2008 Eyeblaster. All rights reserved Thank you