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How Santa Fe Supports Its Cultural Industries by Councilor Rebecca Wurzburger, PhD Mayor Pro Tem City of Santa Fe Presented to UNESCO World Forum on Culture and Cultural Industries Milan, Italy September 2009
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Santa Fe, New Mexico Located in the southwestern United States
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Outline Provide examples of Santa Fe’s New Strategies for Cultural Enterprises Highlight Santa Fe’s role in Creative Tourism Review UNESCO Creative Cities Network Opportunities
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Creative Assets 8 Museums Over 200 Art Galleries Santa Fe’s artists in 2000: 2,625 in labor force of 78,013 Tied for highest concentration of architects, writers and fine artists in the U.S. Art Sales total more than $200 million annually
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The Santa Fe Opera
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Santa Fe Poet Laureate Valerie Martinez
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Cultural Industry Funding and Investment
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1% Hotel tax used to support performances, exhibits and workshops Organizations funded include: Museums of New Mexico The Santa Fe Opera Spanish Colonial Arts Society The Santa Fe Symphony & Chorus The Santa Fe Desert Chorale Moving People Dance Santa Fe Children’s Museum Southwestern Association of Indian Arts
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Creative Santa Fe: Strengthening Santa Fe's Creative Economy
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Community Gallery established by the city of Santa Fe in 2008
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Cultural Policy Innovations
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Since the year 2000, public policy planning in Santa Fe has included: The Culture, Arts and Tourism Plan The Santa Fe Arts Commission’s Long-Range Plan The City of Santa Fe’s Economic Development Plan A study of the economic impact of arts and culture on Santa Fe Historic and Archaeological Overlay Zoning
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Education Strategies
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Youth Works Green Jobs Internships
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The Santa Fe Complex
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Warehouse 21/Fashion Design
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The Business of Art Santa Fe
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New Mexico Creates/ NM Museum Foundation
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Marketing Strategies
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Sharing Our Wisdom
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UNESCO Creative Cities Network Members Santa Fe, NM, US Aswan, Egypt Kanazawa, Japan Edinburgh, UK Iowa City, Iowa Melbourne, Australia Bologna, Italy Glasgow, UK Seville, Spain Bradford, UK Montreal, Canada Berlin, Germany Buenos Aires, Argentina Shenzhen, China Nagoya, Japan Kobe, Japan Santa Fe, NM, US Popayan, Colombia Ghent, Belgium Lyon, France
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Designations Crafts and Folk Arts Literature Gastronomy Music Film Media Arts Design
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Creative Tourism Tourism that is directed toward an engaged and authentic experience, with participative learning in the arts, heritage, or special character of a place.
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September 28 - October 2, 2008
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www.SantaFeCreativeTourism.org
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