1. Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Thomson Learning 2004 Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Cengage Chapter 6: Measures of Difference

2. Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Thomson Learning 2004 Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Cengage Objectives Describe the differences in data using appropriate statistics Calculate the range and standard deviation for various types of data Know when to use these measures of difference

3. Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Thomson Learning 2004 Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Cengage Measures of dispersion The main measures of dispersion are the standard deviation, range and quartiles. The standard deviation is an average of differences about the mean. The range is the difference between the largest and smallest values The quartiles are quarter way and three quarter way markers

4. Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Thomson Learning 2004 Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Cengage The mean is generally accepted as the mostly commonly used statistics. It is useful to know what is typical and the mean will allow us to answer questions like ‘what is the average age’ and ‘what was the average amount spent’. However, in most research we also want to know about the differences and answer questions like ‘what age differences are there’ and ‘how do spending patterns vary’.

5. Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Thomson Learning 2004 Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Cengage The types of data to be considered: A simple list of numbers Tables of discrete data Tables of continuous data

6. Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Thomson Learning 2004 Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Cengage Using a list of numbers Example: 5 salaries: £6500 £6500 £6500 £6500 £10500

7. Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Thomson Learning 2004 Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Cengage The mean is £7300

8. Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Thomson Learning 2004 Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Cengage The standard deviation is: Regarded as the most important measure of difference Involves finding the difference about the mean Looks at the average size of these differences

9. Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Thomson Learning 2004 Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Cengage Standard deviation is given by Steps: 1. calculate the mean 2. Calculate the deviations from the mean

10. Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Thomson Learning 2004 Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Cengage 3. square deviations 4. sum squared deviations 5. average squared deviations 6. square root for standard deviation which give variance

11. Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Thomson Learning 2004 Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Cengage Example

12. Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Thomson Learning 2004 Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Cengage Range = £10500 - £6500 = £4000 The range is just the difference between the largest and smallest values It is useful in giving an overview of the spread in the data but it is very dependent on the two most extreme (and often most unreliable) values

13. Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Thomson Learning 2004 Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Cengage Using tables of discrete data Example: errors found in pages of print

14. Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Thomson Learning 2004 Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Cengage To calculate the mean we divide the total obtained from the last column and divided by the total number of pages. (the mean has been rounded to 2 d.p.)

15. Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Thomson Learning 2004 Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Cengage

16. Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Thomson Learning 2004 Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Cengage Rule of thumb most observations (95% making some assumptions) are within +/- 2 standard deviations from the mean to 2 d.p.

17. Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Thomson Learning 2004 Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Cengage When the tables give interval ranges, it is necessary to use mid-points. Let x take the mid-point values. Using tables of continuous data

18. Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Thomson Learning 2004 Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Cengage

19. Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Thomson Learning 2004 Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Cengage The mean The standard deviation

20. Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Thomson Learning 2004 Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Cengage Alternatively

21. Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Thomson Learning 2004 Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Cengage

22. Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Thomson Learning 2004 Jon Curwin and Roger Slater, QUANTITATIVE METHODS: A SHORT COURSE ISBN 1-86152-991-0 © Cengage Conclusions It is useful to have statistics that give both a measure of location (typically the mean) and a measure of spread (typically the standard deviation You have seen the calculation of the standard deviation for different types of data A spreadsheet or other computer package would typically be used for such calculation