1. How to Develop a Communications Plan

2. WHO - audiences and stakeholders WHAT - information needs to be communicated WHEN - establish deadlines WHY - why are you communicating HOW - tools and mechanisms BY WHOM - assign communications responsibilities Communications Plan Elements

3. How to Develop a Communications Plan Community at large Displaced Workers Partner Organizations Provincial Government Federal Government Politicians Local Business Audiences

4. How to Develop a Communications Plan Potential Investors Regional Municipalities Media Chamber of Commerce REDB  Regional Economic Development Boards Labour Post Secondary Institutions Community Organization Audiences

5. How to Develop a Communications Plan Press Release Press Conference Media Interviews Opinion Pieces Letters to the Editor Talk Shows Tools and Tactics

6. How to Develop a Communications Plan Website Special Event Speaking Opportunities Media Tours Testimony Town Hall Meetings Group Faxes Tools and Tactics

7. How to Develop a Communications Plan Short Term - Promote Stability Medium Term - Focus on transition, services and training Long Term - Implementing Plans Communications Time Horizons

8. How to Develop a Communications Plan Benefits of a Communications Plan Proactive Helps control the agenda Creates positive image Avoid embarrassment Builds trust Builds confidence with partners Profiles community for potential investors