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Published byEdwin Murphy Modified over 9 years ago
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Ian Reeves
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The UK print sector £6bn £3.4bn £5.2bn
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Three main magazine sectors Consumer magazines: E.g Cosmopolitan, GQ, Take a Break, Mainly bought in newsagents or sent through post as subscriptions. Mainly paid-for. Some given away free. Business to Business magazines: E.g Computer Weekly, Building Design, Farmer’s Weekly, Mainly sent through post as subscriptions. Mixture of free and free ‘controlled circulation’. Customer magazines: E.g Asda Magazine, AA magazine, High Life Either distributed at sales tills, or sent through post to club members. Mainly free. Some paid-for.
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One smaller magazine sector Newspaper magazines: distributed as part of newspaper package, usually in weekend editions.
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Consumer magazine data More than 2,500 magazine titles sold in the UK today But that’s down from peak of 3,445 in 2006 296 million ABC-audited magazine copies sold in UK in 2013 Audited UK magazines newstrade worth £396.1m in 2013 59 million magazine copies sold as subscriptions
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Number of magazine titles Number of titles published in UK since 1980
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Sector breakdown
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Top 10 consumer mags 2014 TV Choice1.2m copies What’s On TV1.1m Take a Break713,ooo Radio Times577,000 Slimming World408,000 New383,000 Closer341,000 Glamour316,000 Chat316,000 Woman’s Weekly274,000
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Impact of digital editions Title% of digital sales Total Circulation How it Works 21.848615 Total Film 16.873192 Wired 14.157481 BBC History 10.483963 GQ 9.4130009 Vanity Fair 8.696685 BBC Top Gear 7.2148091 Men’s Health 5.6215759 BBC Good Food 4 262706
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Big consumer publishers IPC National Magazines (Hearst UK) Bauer Immediate Media Conde Nast Dennis Publishing Haymarket Egmont Future Publishing
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Further reading Digital magazines: how popular are they? Digital magazines: how popular are they? The decimation of UK magazines The decimation of UK magazines Free print model grows as newsstand falters Free print model grows as newsstand falters Marketforce report 2013 (see module note attachment)
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