1. & #noiOnDemand VOTER REGISTRATION STRATEGY Joy Cushman New Organizing Institute

2. & #noiOnDemand INTRODUCTIONS NOI On Demand You Norms

3. & #noiOnDemand FOLLOWING THE LAW ELECTIONS.NEWORGANIZING.COM

4. & #noiOnDemand FOLLOWING THE LAW WWW.AFJ.ORG

5. & #noiOnDemand JOY CUSHMAN, NOI

6. & #noiOnDemand www.nationalvoterreigstrationday.org

7. & #noiOnDemand AGENDA 1. Why Voter Registration? 2. Following the Law 3. Creating Your Voter Registration Strategy -Goals & Metrics -Program Methods -Volunteer Recruitment -Timeline -Data Management 4. Optimizing your Program 5.Resources 6.Next Steps, Q&A

8. & #noiOnDemand WHY VOTER REGISTRATION?

9. & #noiOnDemand In the US, voter registration is voluntary The responsibility to register lies with the individual citizen, not with the government RESPONSIBILITY LIES WITH US

10. & #noiOnDemand Registration Inequality

11. & #noiOnDemand WE CAN NARROW THE GAP

12. & #noiOnDemand REGISTERED VOTERS PARTICIPATE-Highly likely to vote -More school and community group involvement -More likely to talk about politics with family and friends

13. & #noiOnDemand Building organization

14. & #noiOnDemand FOLLOWING THE LAW

15. & #noiOnDemand Who can register to vote? How can voters register? When can voters register? Who can register voters? What data is mandatory? Which forms of ID count? And more... STATE LAWS

16. & #noiOnDemand FIND YOUR STATE LAWS elections.neworganizing.com

17. & #noiOnDemand Visit your local election administrator IF IN DOUBT

18. & #noiOnDemand Print your state laws from the OGEA Incorporate into all staff and volunteer trainings Put legal FAQs in your volunteer packets Manage data in accordance with the law Turn forms in completed & in a timely manner Build a relationship with your local election administrator LEGAL 360

19. & #noiOnDemand & & CREATING YOUR VOTER REGISTRATION STRATEGY

20. & #noiOnDemand 1.Goals & Metrics 2.Targeting 3.Program Methods 4.Volunteer Recruitment 5.Timeline 6.Data Management VOTER REGISTRATION STRATEGY

21. & #noiOnDemand GOAL: How many voters do you want to register? By what date? GOALS & METRICS

22. & #noiOnDemand METRICS Immediately: # of complete VR forms turned in # of incomplete VR forms turned in # of volunteer hours Post-Election: # of new voters successfully registered # of movers successfully registered GOALS & METRICS

23. & #noiOnDemand 1.Goals & Metrics 2.Targeting 3.Program Methods 4.Volunteer Recruitment 5.Timeline 6.Data Management VOTER REGISTRATION STRATEGY

24. & #noiOnDemand You can focus your registration efforts by: -Demography -Geography But you cannot refuse to register anyone who is eligible to vote TARGETING

25. & #noiOnDemand 1.Goals & Metrics 2.Targeting 3.Program Methods 4.Volunteer Recruitment 5.Timeline 6.Data Management VOTER REGISTRATION STRATEGY

26. & #noiOnDemand Site Based Registration -Schools & Campuses -Places of worship -Stores -Public Transportation -Sporting & Cultural events -Barber shops & beauty salons -Social locations PROGRAM METHODS

27. & #noiOnDemand Door to Door Canvass -Walkable neighborhoods -Lots of young people and/or renters -Incorporate into your voter contact canvass programs with reverse canvass PROGRAM METHODS

28. & #noiOnDemand Mail -Your membership -Recent movers -Young voters -Follow up by phone PROGRAM METHODS

29. & #noiOnDemand Online 1.Official state registration -AZ, CA (some counties), CO, IN, KS, LA, MD, NV, OR, UT, WA 2. National registration form -download the form -mail it in -phone follow up helps PROGRAM METHODS

30. & #noiOnDemand Social Networks -Select and train VR captains -Sign out blank VR forms -They register friends & family -Need a disciplined turn-in process PROGRAM METHODS

31. & #noiOnDemand Our goal1,000 VRs Volunteers Site based400 VRs 50 shifts Door to door400 VRs 50 shifts Mail & online100 5 shifts Social Networks100 10 captains PROGRAM METHODS

32. & #noiOnDemand 1.Goals & Metrics 2.Targeting 3.Program Methods 4.Volunteer Recruitment 5.Timeline 6.Data Management VOTER REGISTRATION STRATEGY

33. & #noiOnDemand VR GOAL VOLUNTEER RECRUITMENT VRs PER SHIFT SHIFT GOAL 1,000 8 125

34. & #noiOnDemand Build Teams By: -Neighborhood -Congregation -School -Club AND DELEGATE GOALS TO THEM! VOLUNTEER RECRUITMENT

35. & #noiOnDemand 1.Goals & Metrics 2.Targeting 3.Program Methods 4.Volunteer Recruitment 5.Timeline 6.Data Management VOTER REGISTRATION STRATEGY

36. & #noiOnDemand Election Day Voter registration deadlines Major social & cultural events Holidays & festivals School & campus start dates Worship services Staff and volunteer trainings TIMELINE

37. & #noiOnDemand Set Benchmarks TIMELINE WEEK 1WEEK 2WEEK 3WEEK 4WEEK 5TOTAL Complete Voter Registrations 1001502002503001000 Volunteer Shifts 2030405060200 Volunteer Commits 406080100120400

38. & #noiOnDemand timeline

39. & #noiOnDemand 1.Goals & Metrics 2.Targeting 3.Program Methods 4.Volunteer Recruitment 5.Timeline 6.Data Management VOTER REGISTRATION STRATEGY

40. & #noiOnDemand What data to track? 1. Voter Registration Data - check your state law - use pledge cards 2. Volunteer Data - contact info - shifts 3. Site data - manager contact info - productivity DATA MANAGEMENT

41. & #noiOnDemand Establish a disciplined 24-hour data cycle DATA MANAGEMENT

42. & #noiOnDemand 1.Goals & Metrics 2.Targeting 3.Program Methods 4.Volunteer Recruitment 5.Timeline 6.Data Management VOTER REGISTRATION STRATEGY

43. & #noiOnDemand OPTIMIZING YOUR PROGRAM

44. & #noiOnDemand Incorporate Voter Registration into everything you do all year round TIP #1

45. & #noiOnDemand Follow up by phone: -Reminder to submit form -Offer to drop off/collect forms -Ask to volunteer TIP #2

46. & #noiOnDemand Build a relationship with new registrants: -Remind them to vote! -Ask to join your organization -Ask to volunteer TIP #3

47. & #noiOnDemand RESOURCES

48. & #noiOnDemand www.nationalvoterreigstrationday.org

49. & #noiOnDemand Elections.neworganizing.com

50. & #noiOnDemand Emerging Majority Report

51. & #noiOnDemand Neworganizing.com/toolbox

52. & #noiOnDemand REVIEW 1. Why Voter Registration? 2. Following the Law 3. Creating Your Voter Registration Strategy -Goals & Metrics -Program Methods -Volunteer Recruitment -Timeline -Data Management 4. Optimizing your Program 5.Resources 6.Next Steps, Q&A

53. & #noiOnDemand & #noiOnDemand & #noiOnDemand QUESTIONS?

54. & #noiOnDemand Evaluation

55. & #noiOnDemand Voter Registration Data - Tue, Aug 28, 2012 at 1:00 PM EDT Review strategies how to capture and use data from voter registration drives. Voter Registration Planning and Recruitment - Wed, Aug 29, 2012 at 1:00 PM EDT Selecting the right voter registration sites, planning a staging location, recruiting constituents to be registered, communicating with the press, and recruiting volunteers. Voter Registration Message and Online Tools - Thu, Aug 30, 2012 at 1:00 PM EDT Covers effective messaging for getting people to register, and online tools to help with registration. Social Media - Fri, Aug 31, 2012 at 1:00 PM EDT The basics of using social media (especially Facebook and Twitter) effectively to supplement existing campaign programs. What’s Next?: this week

56. & #noiOnDemand & #noiOnDemand & #noiOnDemand Interdependent Leadership (aka the Snowflake Model) Interdependent Leadership https://act.neworganizing.com/donate/NOD_Donate_08-2012/ HOW CAN I SUPPORT NOI ON DEMAND?