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Published byPosy Dean Modified over 9 years ago
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JOINT BUY WEEK7 PARTNERS
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Business Canvas – Last Week - Sellers who need more traffic - Regional sellers - Server Providers - Variable costs: server and traffic maintenance costs - Fixed Cost: rent, salaries - Online Ads Seller side - transaction fees Buyer side - targeted ads - float money - Platform/Network management (maintaining online buyer/seller communities and credibility of transactions) - promotion of website and brand - Physical resources (IT infrastructure) - Existing social networks -Buyer and seller communities, - Brand awareness - Web & App sales - Online social networks - Online advertising Seller : - More customer traffic - Bulk sales - Lower transaction fees - Access to customer contact information - Cross-sell their products. - Site advertising Buyer : - Better discounts - Power to choose product deal - Buyer community feedback on products and sellers - Automated services - Communities of buyers and sellers - Co-creation of value through customer feedback Multi-sided platform Seller : pro-sellers in Amazon and eBay Buyer : Online shoppers who are willing to wait to get significant discounts for products or shoppers who want to pre-order items for at a discount
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Business Canvas – This Week -Sellers who need more traffic Established services - Online Marketing : Google/Facebook -Payment Gateway : Paypal - Customer Service (Front side webservice) : Self - Customer Service (Product side) : Sellers - Delivery : Sellers - Variable costs: server and traffic maintenance costs - Fixed Cost: rent, salaries - Online Ads Seller side - transaction fees Buyer side - targeted ads - float money - Platform/Network management (maintaining online buyer/seller communities and credibility of transactions) - promotion of website and brand - Physical resources (IT infrastructure) - Existing social networks -Buyer and seller communities, - Brand awareness - Web & App sales - Online social networks - Online advertising Seller : - More customer traffic - Bulk sales - Lower transaction fees - Access to customer contact information - Cross-sell their products. - Site advertising - Power to create deals Buyer : - Better discounts - Power to choose product deal - Buyer community feedback on products and sellers - Automated services - Communities of buyers and sellers - Co-creation of value through customer feedback Multi-sided platform Seller : trustworthy sellers with verifiable website Buyer : Online shoppers who are willing to wait to get significant discounts for products or shoppers who want to pre-order items for at a discount
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Where we were blocked! The possibility of discounts in electronics (Fake E-MAIL / LG Manager) The possibility of discounts in another categories ( mentors/E-bay alumni) Not enough discount offer for beta launching ( Request e-mails without proto-type website) Pivot to another model?Maintain this model?
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Implementation Seller side updated Bidding Deal creation All features are now working Except payment
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Automated mass emails Go for quantity Automated mass email invitation of sellers! Online shopping directory http://shopping.aol.com Over 20,000 domains collected 16,000 of them were valid Sent invitation emails with verification code Only the sellers who receive the invitation email could sign up
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Automated mass emails # of domains we collected20,000 # of domains which are valid16,000 # of sellers who signed up180 # of sellers who replied to our email200 # of feedback suggestions on our website50 # of deals made by sellers (below Amazon price)80 Statistics
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Quickview of their responses What we expected What we didn’t a.Interested in our group buying concept b. Need explanation on how the group buying process works c. They will handle delivery and customer service themselves a.A lot of different product categories, from gun to lingerie underwear b.Various size of sellers c.Concerns about Sales Tax/Delivery Fees d.Manufacturer Dropship Program e.Detailed advice on how to improve our service. - google product apis f. Seed Funding and offers to invest
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Future Works with our registered sellers What Kind Of Products? What size of Sellers? Possible Discount Rates? Delivery Sales Tax Rules? Various kinds of products We can test with a lot of categories Various kinds of sellers From B&H (No.2~3 in Digital Camera) to small seller Possible discount rates they can offer for each cases above Learn from sellers about various rules and exceptions
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