1. 5-Steps to Success in the Marcellus Shale
Joe Barone
5-Steps to Success in the Marcellus Shale

2. Agenda Background Seminar Goals
Five Steps to Success in the Marcellus Shale
Case Study –
Questions

3. Barone Background Advertising and Marketing -- Philadelphia
Poster Child for Penn State Webinar Series
“Your Business and Marcellus Shale”

4. PA Gas Directory, LLC

5. Seminar Objectives
Provide you with the marketing and sales strategies that can help you be successful in selling to the natural gas industry.
2 Give you the tools to market and sell to the tech savvy gas workers.
3. Have you leave the seminar with two or three ideas to improve your marketing and sales efforts.

6. 1. Get out of Your Comfort Zone

7. Get OUT of Your Comfort Zone
Hours
Contracts – Master Service Agreement
Payments
Travel
Attend Expos
Expand your business

8. 2. Know Your Skills and Message
Just Do It

9. Know Your Skills and Refine Your Message
“Find a niche and do it well”
Trucking
Welding
Lubricants

10. Know Your Skills and Refine Your Message
What can you say that is meaningful about your company to the gas company that differentiates you from the competition?
30-second phrase
“We haul water and sand”

11. Know Your Skills and Refine Your Message
“We haul water and sand. Most of our trucks are relatively new. Our drivers have been with us a minimum of 5 years. We drug test monthly and none of our drivers have had a DUI.”

12. 3. There is no silver bullet!

13. 3. There is no silver bullet!
SO……
Know your target audience
What’s important to him/her relative to your business?
How will he/she learn about your business?
How often must he/she hear your message?
How many different ways can you reach him/her?
What is the most effect means to communicate?

14. 3. There is no silver bullet!
Remember .. High Tech – High Touch
Touch
Expos
Networking events
Hotels/Sports Bars/Convenience Stores
Tech
Web site
Text
Smart Phone Apps

15. 4. It’s All About Networking

16. 4. It’s All About Networking
Start Your Own Group
Wear something distinctive
Write something on your
business card
Everyone is there to make
contacts

17. 5. Follow Up Means Success
Follow up, Follow up, Follow up, Follow up, Follow up, Follow up, Follow up, Follow up, Follow up, Follow up, Follow up, Follow up, Follow up, Follow up, Follow up, Follow up, Follow up,

18. Remember when you’re in
One Strike and your out!

19. Case Study

20. Situation
What’s the biggest issue in the Marcellus Shale region?? JOBS!!!!

21. The Solution www.marcellusshalejobs.com Easy to navigate
Subscription fee $9.95
Know who is the decision-maker

22. Execution Outdoor advertising Radio Public Relations WVIA-TV Program
Where’s the Marcellus Shale Jobs?
Online marketing – Search Engine Optimization
Call HR Directors – Free Trial

23. Results First customer came from online – Rex Energy
Sale inroads, “but someone in Texas makes that decision”
Following up, Follow up, Following up

24. Joe Barone 610.764.1232 jbarone@pagasdirectory.com
Thank You
Joe Barone