1. SAARF RAMS ® June 2007 Release 27 June 2007 Prepared by African Response

2. Fieldwork

3. June Release 2007 Total Fieldwork period: Beginning February 2007 – Beginning May 2007 Combined Rolling wave of: Part 1 – 2007: beg February – end March 2007 Part 2 – 2007: end March – beg May 2007

4. Sample per Flooded release wave Diary Keepers August 200618 156 October 200618 529 November 200618 935 February 200718 812 May 200718 627 June 200718 629

5. Key News Events During Fieldwork Period Bob Woolmer dies The new budget for 2007 revealed Oprah Winfrey opens R12 million school in Kokstad Tokyo Sexwale announces intentions to run for Presidency National lottery is suspended Petrol price increase AGAIN

6. Key Sports Events during Fieldwork period Rugby Super 14 Soccer Uefa Champions League Final English FA Cup Final Cricket ICC World Cup

7. Radio Listening Averages

8. Time spent listening to the radio 32h24 30h57 31h4932h18 4h374h254h324h37

9. Profile of Listeners (Ave Mon – Fri) ‘000s2 8702 9353 766 2 021 1 5571 7371 4673 1462 8231 210 Year Prev Year Prev Year Prev Year Prev Year Prev

10. Profile of Listeners (Ave Mon-Fri) ‘000s5 1496 3155 7306 33811 75011 783

11. Radio Listening ‘000s23 53221 62622 21928 221 Year Prev

12. % Radio listening by ¼ hour on average Mon- Fri

13. % Radio listening by ¼ hour on average Saturday

14. % Radio listening by ¼ hour on average Sunday

15. Time Spent Listening By Province Limpopo 4h36 4h35 Mpumalanga 4h50 4h43 KwaZulu Natal 4h40 4h32 Free State 5h21 5h13 North West 4h42 4h34 Northern Cape 3h55 3h52 Eastern Cape 4h31 4h25 Western Cape 3h58 3h44 Gauteng 4h18 4h07 Hours per day: (National Average: 4h25) May 2007 Jun 2007

16. Repertoires Limpopo 2.2 Mpumalanga 2.0 KwaZulu Natal 1.8 Free State 1.8 North West 2.2 Northern Cape 1.8 Eastern Cape 2.0 Western Cape 2.0 Gauteng 2.4 2.3 May 2007 Jun 2007 In Average Week: (National Average: 2.0)

17. 567 CapeTalk 7 DAYS AVE. Mon - Fri ‘0009613310762113 62 92 64

18. 5FM 7 DAYS AVE. Mon - Fri ‘0001 3771 4521 3846541 317 676 723 663

19. 94.5 Kfm 7 DAYS AVE. Mon - Fri ‘0001 1831 2361 2147571 187 788 811 741

20. 94.7 Highveld Stereo 7 DAYS AVE. Mon - Fri ‘0001 3181 2871 2478071 306 785 821 810

21. Algoa FM 7 DAYS AVE. Mon - Fri ‘000450680700347683 363 380 261

22. BRFM 7 DAYS AVE. Mon - Fri ‘0007783963795 40 37 33

23. CKI FM Stereo 7 DAYS AVE. Mon - Fri ‘000674605587276630 263 271 353

24. Classic FM 102.7 7 DAYS AVE. Mon - Fri ‘00015919116795185 91 10382

25. East Coast Radio 7 DAYS AVE. Mon - Fri ‘0001 9751 7791 7891 0711 819 1 069 1 064 1 092

26. GAGASI 99.5 7 DAYS AVE. Mon - Fri ‘0006409429895931 040 563 526 301

27. Good Hope FM 7 DAYS AVE. Mon - Fri ‘000523618589282586 302 332 240

28. Heart 104.9 7 DAYS AVE. Mon - Fri ‘000508619569314524 360 399 310

29. iKwekwezi FM 7 DAYS AVE. Mon - Fri ‘0001 5091 7281 7539861 735 998 975 855

30. JACARANDA 94.2 7 DAYS AVE. Mon - Fri ‘0002 4562 4852 4631 1922 408 1 241 1 243 1 207

31. KAYA FM 95.9 7 DAYS AVE. Mon - Fri ‘0009629791 0394431 046 445 434 348

32. LESEDI FM 7 DAYS AVE. Mon - Fri ‘0003 7773 7653 7482 3433 614 2 457 2 544 2 490

33. LIGWALAWALA FM 7 DAYS AVE. Mon - Fri ‘0001 2811 4811 3738701 390 853 908 765

34. Lotus FM 7 DAYS AVE. Mon - Fri ‘000414385367215373 230 259 265

35. METRO FM 7 DAYS AVE. Mon - Fri ‘0005 2285 2575 2682 281 5 233 2 335 2 378 2 543

36. Motsweding FM 7 DAYS AVE. Mon - Fri ‘0002 9262 9352 9001 7322 799 1 781 1 850 1 853

37. Munghana Lonene FM 7 DAYS AVE. Mon - Fri ‘0001 3741 2691 2499031 283 881 895 914

38. OFM 7 DAYS AVE. Mon - Fri ‘000470585586358578 361 373 318

39. Phalaphala FM 7 DAYS AVE. Mon - Fri ‘000847973971625971 619 623 572

40. Radio 2000 7 DAYS AVE. Mon - Fri ‘00017226024981243 77 51

41. RADIOKANSEL / RADIO PULPIT 7 DAYS AVE. Mon - Fri ‘000541464401174325 209 243 266

42. RMFM 7 DAYS AVE. Mon - Fri ‘000770634630218623 219 218 235

43. RSG 7 DAYS AVE. Mon - Fri ‘0001 7481 8921 8341 1841 770 1 228 1 243 1 145

44. SA fm 7 DAYS AVE. Mon - Fri ‘000467517501268519 264 287 251

45. Talk Radio 702 7 DAYS AVE. Mon - Fri ‘000282333348248408 217 189 161

46. THOBELA FM 7 DAYS AVE. Mon - Fri ‘0003 0013 0603 0741 9022 972 1 971 1 943 1 994

47. Ukhozi FM 7 DAYSAVE. Mon - Fri ‘0006 3216 2876 3574 3786 391 4 387 4 434 4 518

48. Umhlobo Wenene FM 7 DAYS AVE. Mon - Fri ‘0004 6234 8594 8163 4264 822 3 414 3 432 3 229

49. YFM 99.2 7 DAYS AVE. Mon - Fri ‘0001 2211 1841 1695271 206 529 545 579

50. Total Community 7 DAYS AVE. Mon - Fri ‘0006 3256 6186 5513 3076 261 3 512 3 614 3 434

51. Varsity Radio Network 7 DAYS AVE. Mon - Fri ‘000265303314125301 135 138 102

52. Favourite Radio Station National Top 10 4 714 000 3 599 000 2 040 000 2 385 000 931 000 869 000 856 000 1 071 000 1 771 000 1 818 000

53. Gauteng

54. Community Radio Stations – Gauteng - 1 Jul-06May-07Jun-07 %%‘000 1485 Radio Today0.30.2 11 90.6fm Stereo / VCR fm0.30.40.318 Chinese Community Radio of South Africa (CCRSA)0.0 0 East Rand Stereo 93.9 fm / efm1.00.70.530 EASTWAVE RADIO 92.2 FM0.1 6 Past 7 days

55. Community Radio Stations – Gauteng - 2 Jul-06May-07Jun-07 %%‘000 Hellenic Radio0.0 3 IFM 102.20.90.70.635 Impact Radio 103 FM0.60.80.427 Jozi FM 105.87.96.65.9377 Radio 15840.0 1 Past 7 days

56. Community Radio Stations – Gauteng - 3 Jul-06May-07Jun-07 %%‘000 Radio Islam MW 15480.30.60.531 Radio Pretoria1.31.41.381 Radio Rippel 90.5 fm0.50.70.638 RAINBOW FM 90.70.40.80.747 SOSHANGUVE COMMUNITY RADIO2.01.91.597 Past 7 days

57. Community Radio Stations – Gauteng - 4 Jul-06May-07Jun-07 %%‘000 THETHA FM 100.62.93.2 207 Tuks FM 107.20.60.90.745 TUT FM 96.2 (Tshwane University of Technology)0.3 0.425 TUT Top Stereo 93.60.00.30.425 UJFM 95.40.0 0.14 Past 7 days

58. Community Radio Stations – Gauteng - 5 Jul-06May-07Jun-07 %%‘000 Voice of Tembisa0.40.70.851 VUT FM 96.90.70.61.167 Total Community - Gauteng20.021.119.21220 Past 7 days

59. Share of Total Time Listening in Gauteng Ave: Mon to Fri (May 07) vs Jun 07

60. Share of Total Time Listening in Gauteng Ave: Mon to Fri - English Home Language (May 07) vs Jun 07

61. Share of Total Time Listening in Gauteng Ave: Mon to Fri – Afrikaans Home Language (May 07) vs Jun 07

62. Share of Total Time Listening in Gauteng Ave: Mon to Fri – Nguni Home Language (May 07) vs Jun 07

63. Share of Total Time Listening in Gauteng Ave: Mon to Fri – Sotho Home Language (May 07) vs Jun 07

64. Favourite Radio Station Gauteng Top 10 748 000 721 000 541 000 625 000 305 000 300 000 210 000 363 000 380 000 383 000

65. Community Radio Stations – North West Jul-06May-07Jun-07 %%‘000 LETLHABILE COMMUNITY RADIO 99.5 FM2.02.4 53 MORETELE COMMUNITY RADIO 106.6FM2.82.6 58 Radio Lichtenburg – 92.6fm1.20.1 1 RADIO MAFISA7.18.17.7171 PUKfm 93.60.1 0.25 Vaaltar FM (VTR FM)2.84.3 95 Total Community – North-West18.319.919.2424 Past 7 days

66. Community Radio Stations – Mpumalanga 1 Jul-06May-07Jun-07 %%‘000 Barberton Community Radio (BCR 104.1fm)5.76.66.5151 GREATER MIDDELBURG FM 89.7 FM1.31.20.921 Kangala Community Radio Services (K.C.R.S 92.8 FM)2.92.0 45 Moutse Community Radio6.62.2 51 Radio Alpha 97.8 FM0.21.8 40 RADIO BUSHBUCKRIDGE0.16.4 147 Past 7 days

67. Community Radio Stations – Mpumalanga 2 Jul-06May-07Jun-07 %%‘000 Radio Ermelo 104 FM Stereo0.40.0 0 Radio Kragbron 96.0FM Stereo1.21.7 39 Radio Laeveld 100.5FM Stereo0.70.80.716 Radio Platorand 99.3Fm0.0 0 Total Community - Mpumalanga19.82321.4492 Past 7 days

68. Community Radio Stations – Limpopo 1 Jul-06May-07Jun-07 %%‘000 BOTLOKWA COMMUNITY RADIO STATION0.70.6 18 MOHODI COMMUNITY RADIO STATION1.32.2 74 MOKOPANE COMMUNITY RADIO STATION 100.0 MHZ 0.40.3 11 Moletsi Community Radio Station / Moletsi FM0.31.21.342 Past 7 days

69. Community Radio Stations – Limpopo 2 Jul-06May-07Jun-07 %%‘000 Radio Turf 103.8 fm0.71.1 38 Sekgosese Community Radio7.48.9 295 Univen Community Radio3.45.6 187 Total Community - Limpopo20.221.6 715 Past 7 days

70. Community Radio Stations – Free State 1 Jul-06May-07Jun-07 %%‘000 Kovsie FM 97.01.0 0.918 LENTSWE COMMUNITY RADIO1.40.60.37 Mosupatsela FM STEREO4.75.1 101 NALEDI COMMUNITY RADIO STATION1.11.21.427 Overvaal Stereo 96.1 fm0.5 0.611 Past 7 days

71. Community Radio Stations – Free State 2 Jul-06May-07Jun-07 %% ‘000 Qwa-Qwa Radio7.86.8 135 Radio Panorama 107.6 FM1.11.31.121 Radio Rosestad 100.6 fm1.31.51.631 SETSOTO FM STEREO0.50.70.816 Total Community – Free State20.419.219.0379 Past 7 days

72. Community Radio Stations – Western Cape 1 Jul-06May-07Jun-07 %%‘000 Bush Radio 89.5 fm3.53.32.987 Fine Music Radio (FMR) 101.31.7 1.339 MFM 92.60.60.50.721 Radio 786 / Voice of the Cape5.14.6 141 Radio Atlantis 107.9 (RAFM)0.91.11.545 Past 7 days

73. Community Radio Stations – Western Cape 2 Jul-06May-07Jun-07 %%‘000 Radio CCFm2.53.84.1126 Radio Helderberg 93.6fm0.51.0 30 Radio KC2.8 2.679 Radio Namakwaland 93.4Fm1.11.0 29 Radio Tygerberg 104 FM9.59.09.4287 Past 7 days

74. Community Radio Stations – Western Cape 3 Jul-06May-07Jun-07 %%‘000 Radio West Coast 92.3fm0.11.5 47 UCT Radio 104.5fm0.70.50.27 Vallei fm 88.81.71.91.648 Zibonele Community Radio (98.2fm)5.55.86.8207 Total Community – Western Cape32.032.232.1978 Past 7 days

75. Community Radio Stations – Eastern Cape 1 Jul-06May-07Jun-07 %%‘000 Bay FM1.41.81.360 KHANYA Community Radio1.22.92.5115 Kingfisher FM2.22.62.197 Link FM 97.13.03.1 140 Nkqubela Community Radio5.43.7 171 Past 7 days

76. Community Radio Stations – Eastern Cape 2 Jul-06May-07Jun-07 %%‘000 Radio Graaff-Reinet0.50.0 1 Radio Grahamstown0.50.40.28 Radio Unique 90.00 Mhz0.10.4 19 Rhodes Music Radio (RMR-89.7Fm)0.10.30.27 Takalani Community Radio (TCR fm)0.80.7 31 Past 7 days

77. Community Radio Stations – Eastern Cape 3 Jul-06May-07Jun-07 %%‘000 UNITRA COMMUNITY RADIO5.08.6 392 Vukani Community Radio1.11.9 87 Total Community – Eastern Cape20.825.023.51073 Past 7 days

78. Community Radio Stations – Northern Cape Jul-06May-07Jun-07 %%‘000 Radio Koboesna0.00.91.08 Radio Riverside 98,2Fm8.56.56.650 Radio Teemaneng Stereo 89.1 fm13.013.614.1108 X-K Fm 107.90.21.92.015 Total Community - Northern Cape26.327.728.2216 Past 7 days

79. Community Radio Stations – Kwazulu Natal 1 Jul-06May-07Jun-07 %%‘000 DYR 105.1 FM1.31.41.273 Highway Radio 101.5fm1.51.71.593 HINDVANI0.90.8 49 ICORA FM1.11.31.592 IMBOKODO 96.8 FM3.11.71.486 Past 7 days

80. Community Radio Stations – Kwazulu Natal 2 Jul-06May-07Jun-07 %%‘000 Maputaland Community Radio 107.6 FM0.81.1 69 Newcastle Community Radio 103.7 FM1.41.51.6100 RADIO KHWEZI5.23.33.2202 Radio Sunny South1.70.9 59 Total Community - KZN16.612.612.0763 Past 7 days

81. In Summary In total time spent listening per week and daily listening decreased from previous to current period. Time spent listening decreased for all provinces compared to previous period Overall Radio Listening has decreased significantly for Mon – Fri, Saturday and Sunday, though 7-day listening remained stable No change in the number of stations listened to It seems that there is a downward period on period although similar to year previous for total community

82. Next SAARF RAMS® release is scheduled for the 15 August

83. Thank You