2. The department which links the company with customer tastes, wants and needs. It develops the Marketing Mix

3. Promotion Place Consists of the 4 Ps of marketing....... Product The Marketing Mix Price

5. What is the difference between the product of small and large companies?

7.  Small businesses – one product  Large businesses – a range of products This range is called a Product Portfolio/Mix  They will have different target markets  They may diversify

8. Sales Time IntroductionGrowthMaturityDecline

9. Label the diagram Describe each stage (P113)

10. A step taken to extend the product lifecycle Examples  Updated designs  New advertising campaign  Targeting new markets with an existing product  New brand image

11. Explain how these products extended their product lifecycle? What could be the problems of doing this?  iPhone  Cadbury Dairy Milk  Nintendo Wii  Crunchy Nut Cornflakes  Lucozade

12. Virgin Money!

13. Read through the worksheet ‘Product Life Cycle’. Complete the table on Page 2. Answer question 1

14.  http://news.bbc.co.uk/1/hi/uk/7814502.stm http://news.bbc.co.uk/1/hi/uk/7814502.stm Questions  Why are customers prepared to pay a higher price for energy efficient light bulbs  Explain why the 100 watt light bulb is being phased out by retailers

15. Questions  Why do customers still buy the iPod?  Why is the iPod starting to decline?