1. 1 What is MICE?

2. 2 Business Tourism Business Events MICE (Meetings, Incentives, Conferences, Events)

3. The Importance of Business Tourism Benefits way beyond Tourism Business Events Sydney report lists a total of 19 benefits in 6 distinct categories Knowledge exchange Networking Education Fundraising Destination reputation Media coverage 3

4. 4

5. 5 Meetings & Incentives: Differences

6. Why? Size of market Come year round / mainly off season Value sensitive / not price Use multiple services Future business leisure + business 6

7. PLAYERS 7

8. A DMC is a specialist service organisation offering unique local knowledge, expertise, creativity and above all, unrivalled strategic understanding of the global meetings, incentives, conferences and events industry 8 What is a DMC ?

9. What is a PCO? A PCO is a company, which specialises in the management of congresses. The company will act as a consultant to the organising committee or headquarter organisation, enacting its decisions and assisting to fulfil their objectives, whilst utilising the experience and knowledge it has gained over many years in organising events 9

10. Incentive travel is a global management tool that uses an exceptional travel experience to motivate and /or recognise participants for increased levels of performance in support of organisational goals 10 What is Incentive Travel?

11. 11 DMC /Hotel

12. 12 DMC HOTEL AGENCY

13. 13 DMC HOTEL PCO ASSOCIATION ASSOCIATION INTERNAL EVENT PLANNER

14. 14 THE MARKET

15. 15 Resurgent 15 RESURGENT

16. Value US - $240 billion - EIBTM 2014 trends report 16 Budget 48% increase / substantial - SITE Foundation 47% increase - IRF Pulse Survey 92% (top 50 agencies) increase / substantial - C&IT UK

17. 17 Growing Sector Just over 1m “business” visitors in 2013 (200,000 C&M, Incentives?, Exhibitions?) MICE Meeting -€1150 Incentive -€1350 Conference -€1400 Exhibition -€550