1. Propaganda Part One

2. What is Propaganda? Method or approach to spread ideas that further a cause, such as political, commercial, or religious There are many types of propaganda, but 7 main types

3. 7 Types of Propaganda 1. Name Calling 2. Glittering Generalities 3. Transfer 4. Testimonial 5. Plain Folk 6. Card Stacking 7. Bandwagon

4. Name Calling Saying bad things about your competitor The name calling links the person or idea to a negative symbol Negative words Example: Joel is a dictator during group work, never letting others share their ideas. The word “dictator” is a negative term labelling Joel. Obamacare is an un-American form of healthcare! The word “un-American” would be offensive to Obama and is considered calling him a “bad” name.

5. Name Calling Example Why are these examples of Name Calling? What can you guess about Ann Coulter?

6. Glittering Generalities Using words that appeal to our emotions, such as love, generosity, brotherhood, freedom, honor, liberty, social justice, etc. Emotion words that are linked to a person or product Positive words

7. Glittering Generalities Example Appealing words “things go better” gives positive feelings about the product

8. Glittering Generalities Example #2 John McCain ran for president against President Obama. What does this picture show you? What do the words make you think/feel?

9. Transfer Using good feelings, looks or ideas conveyed to the person whom the product is for Positive images

10. Transfer Examples

11. Testimonial Using a famous person to recommend a person, product or idea “I want to use this (or do this) because this famous person is using this!!!”

12. Testimonial Examples

13. Plain Folk Trying to show that a person or product is good for “ordinary” people, because a person is “just like you” and understands you “This person is JUST LIKE ME so I should listen to him and use this product!”

14. Plain Folk Examples

15. Card Stacking Card stacking persuades people by giving false facts, rearranging facts, or withholding the real facts to alter the truth.

16. Card Stacking Examples

17. Bandwagon Persuading people to do something by letting them know others are doing it. “Everyone else is doing it” “It could work for you too”

18. Bandwagon Examples

19. Homework Find one example online of each type of propaganda: You may copy and paste each to a Word document. Write a sentence under each photo explaining the propaganda.