1. SEM A - Promotion
PE - Employ sales-promotion activities to inform or remind customers of business/product
PI - Design logo for sport/event
PI – Design tickets

2. Explain the importance of having a logo
Visual representation of the company
“The Face of the company”
Anchors your brand
Single most visible aspect
Essential for overall marketing strategy
Brand recognition will lose a lot of potential without a legitimate logo to go with a brand
The name and logo are the 1st things consumers see and remember

3. Describe considerations in creating a logo
Your company – what the logo says about you
Professional, contemporary/timeless, stylish, forward thinking, innovative, clear message?
Versatile for various media types
Black/white, distance and up close usage
Simple – easy to remember
Some of the best “big brand logos” are simple
Color, shape, size, 3-D, contrast, etc.
Legibility – if you can’t read, customers can’t
Attract attention, leave an impression, be unique and reflect company’s personality

4. Describe considerations in creating a logo
More detail = higher cost to reproduce
Competition – what do they utilize
Impressive and seductive
Trademark your logo
With the US Patent & Trademark office
Protects logo from unauthorized usage

5. Discuss the Components of Logos
Word mark or logo type
The name of your company
Pictogram - a symbol (a.k.a. icon or avatar)
Tagline - a brief description of your company or product. The tagline envelops the essence of your brand. Your brand positioning is what makes your company different from it’s competitors.
Icon, picture, text, color palette
Harmony and balance of all the above

6. Identify Types of Logos
Brand mark Symbol
This type of symbol represents the company in a simple but bold manner. Most often represented through an abstract design
Word mark
Is a uniquely styled font type that spells out the company or brand name.
Technology companies usually use this type of logo, as stylized text looks best on electronics and expresses the sophistication of a company.

7. Identify Types of Logos
Letter mark – Are exclusively typographic.
The letter mark uses the company name written out, yet has a symbol representing the company through the use of its initials or the brands first letter.
Combination Mark – Is the combination of a symbol and a word mark.
The purpose of the combination mark is to create an identity that embodies a given company through the use of a symbol and type treatment.

8. Identify Types of Logos
Emblem – An emblem logo encases the company name within the design.
Most notable emblem logos include; Harley Davidson, UPS and NFL
Icons, symbols, & trade characters
Corporate, product and service logos

9. Characteristics of Effective Logos
Scalability- resized with ease
Billboards to business cards
Design should be eye-catching
Full color, grayscale or just black and white
No clipart or stock images
Should reflect the individuality of the business
Simple, timeless, fresh, relevant and original
Stay clear of design trends (camo, zebra)
Stick out – see it once and remember it
Legally acceptable – does not infringe on other TM

10. Resources useful in generating logo ideas.
Focus on your business image
Look at your competitors
Internet research
Hire a designer or do it yourself
Books, articles, blogs
Logo history
Trends
Awards
Typeface

11. PROCEDURE to Design Logo
Know your Company:
Brand Image (“Personality”)
What message do you want to send about your company?
Research your Competitors’ Logos
Reference successful logo designs
Use their ideas
Design
Sketching, graphic designer, etc.
Reflection
Receive feedback
Reveal
Present new logo to the market

12. “We Do”
We are going to look at several different logos on the next slide. Write the following questions in your notes and use the next slide to answer them:
Identify one symbolic, one word mark and one combination logo.
What type of logo is most frequent?
List two frequently used colors.

13. Logos

14. You own the new Major League Baseball Team in Charlotte, NC
“You Do”
Design a Logo
You own the new Major League Baseball Team in Charlotte, NC
This is what you need to know to create the new logo:
Team Name (You think of one)
Team Colors (You come up with them)
Now, you need to go through the following procedure to create a new logo:
(Answer the following on a sheet of paper)
What are the traits that are unique to their company?
What is the team’s personality/ Brand Image?
What does their competitor’s logos look like?
Design a logo for the team incorporating the Name AND the team colors
Identify it as a Combination Logo, Symbolic OR Word Mark Logo

15. Design Tickets

16. Information to Include on Tickets
Event or Team Name
Date
Time
Place
Cost/price
Graphics/logos
Promotional Coupons/sponsors
Bar codes
Seat Identification
Restrictions/regulations

17. Types of tickets used for sports/events
E-Ticket
Print at home
Paper – hard copy
Mobile phone scan
Season Tickets
Multiple Game
Single Game
Group Tickets

18. Purposes of Tickets for Sports/Events
Count attendees/reservations
Minimize confusion regarding seating/organization
Collect fees and data
Souvenir
Advertising/revenue

19. Procedures for Designing Tickets for an Event or a Sport
Design the tickets template with events theme
Choose font type, size and color
Choose color based on event’s theme
Lay out the events information on the template
Utilize both sides
Determine ticket size and paper quality
Purchase card stock
Print on pre-cut/perforated paper
Consider embed special watermarks to discourage counterfeiting activities

20. “We Do”
Identify parts of this ticket

21. “You Do” Your Group will create a Ticket for one of the following:
Super Bowl
Concert (You pick the band)
Terry Sanford Sporting Event
Olympics 2016 in Brazil
Include information from your notes
This will be a paper/hard copy ticket