1. RaceJoy PhoneTrak Promotion Toolkit ©2014. All Rights Reserved.

2. RaceJoy Graphics, Links, Colors Links to App to include: General Download: http://www.racejoy.com/download.ht m l Apple iTunes: condensed URL: http://tinyurl.com/m5eftn8 Google Play: condensed URL: http://tinyurl.com/oyv43h4 RaceJoy Colors Orange: F98E2E R: 249 G: 142 B: 46 Blue: 1B7DCD R: 27 G: 125 B: 205 2 RaceJoy Facebook: https://www.facebook.com/RaceJ oy RaceJoy website: www.racejoy.com RaceJoy Twitter: https://twitter.com/RaceJoy #RaceJoy @RaceJoy

3. The following are samples of content and graphics that can be used for: – Event Website – Flyers/Signage – Email Message – Race Packet Insert – Event Guide or Spectator Guide Please contact us if you need customized content or graphics. We are happy to help! 3 Sample Content

4. We invite you to experience Live Runner Tracking for the (Enter event name here) in the RaceJoy mobile App. Download RaceJoy for real-time phone tracking, fun audio cheer clips, proximity alerts and MeetUp mapping feature. Let your friends know you are using RaceJoy so they can share in your race experience! Note: there is a minor upgrade fee of $0.99 for the participant and spectator. You must carry your phone to experience these features. Links to App to include (or just link to RaceJoy’s website): Apple iTunes: https://itunes.apple.com/us/app/racejoy/id596132953?mt=8&uo=4 Google Play: http://play.google.com/store/apps/details?id=com.racejoy.racejoy 4

5. Download RaceJoy! Live Phone Tracking, Proximity Alerts Send-a-Cheer! ©2014. All Rights Reserved. (Enter Event Name Here) is in RaceJoy!

6. Example text for Participant Guide or more information on Websites. 6 Download (Enter Event Name Here) in RaceJoy! Live Tracking and Send-a-Cheer Make sure you download the RaceJoy mobile app for live Runner (or participant) Tracking at (Enter Event Name Here). For a minor in-App fee, your supporting fans can: -Track you live on the course -Send you fun audio cheer clips -Receive proximity alerts (a relay team favorite) -Find you at the race with MeetUp Share RaceJoy with your friends and family so they can share in your race experience. They can track you live from home or at the event! Note: The race participant must carry their phone and activate tracking on race day. Apple users must have the following settings ON: -Background App refresh (found under General) -Location services -Notifications Available for iPhones, iPads and Android devices

7. As a registered participant of the (enter event name here), we invite you to download the RaceJoy mobile App for: -Live Phone Tracking -Proximity Alerts -Audio Cheer Clips -MeetUp Mapping Feature There is a minor upgrade fee to experience these advanced features. Let your friends and family know you using RaceJoy so that they can share in your race experience. Activate RaceJoy and carry your phone while running or walking so they can track your progress LIVE- from home or at the course. Download RaceJoy Now and invite others to track you during the (enter event name here) ! We hope you enjoy the race!

8. Below are sample social media communications that can be used to help promote the RaceJoy App. Feel free to post whatever works best for your event and to re-use any of RaceJoy posts. Announcement: Facebook: We are pleased to share Live Runner /Participant Tracking for the (Enter Event Name Here) is available in the RaceJoy mobile App! There is a minor $0.99 fee. Participants must carry their phone and activate tracking within 30 minutes of the race start. http://www.racejoy.com/download.html Twitter Live runner tracking w/ @RaceJoy App! For $0.99 friends can track you & send cheers. Need to carry phone. @RaceTwitterHandle. (Can include phone image pic) Follow Up Announcement: Facebook: Have you downloaded the RaceJoy mobile App so you can be tracked and receive cheers on race day? Make sure to tell your friends & family so they can share in your race experience! There is a minor $0.99 upgrade fee. You must carry your phone & activate tracking within 30 minutes of race start. http://www.racejoy.com/download.html Twitter Using @RaceJoy App for @eventtwitterhandle? Let your friends & family know so they can track you & send you cheers! Day Before the Race – Important Settings: Facebook: Tomorrow is race day! If you are using the RaceJoy mobile app for Runner Tracking, make sure you turn on tracking by going into the app within 30 minutes of the race starting. Apple users need to have Background App Refresh and Notifications ON for the RaceJoy features to function. https://www.facebook.com/RaceJoy Twitter: Using @RaceJoy Runner Tracking? Turn on tracking w/in 30 min of race start. iPhone Background App Refresh must be ON. @EventTwitterAddress Social Media Postings 8 Use RaceJoy icon to quickly communicate your event is available in RaceJoy.

9. Make sure to let people know real-time tracking is available at your event. Expo and Pre-Race Announcements: – If you wish to have someone track you live during the race, download the RaceJoy mobile App. You need to carry your phone for tracking. Make sure to let your friends know you are using RaceJoy they can see where you are and send you fun cheers! – Race Participants and Spectators! Have you downloaded RaceJoy? If you carry your phone, friends and family can track your progress here at the race site and from home. – This race is in RaceJoy! Download RaceJoy to your mobile phone and carry your phone during the race so others can track you live and send you cheers. – If you are using RaceJoy for tracking, make sure you start the tracking within 30 minutes of the race starting. You will have a green icon next to your name to signal tracking is active. During the Race: Spectators who are using RaceJoy! Don’t forget to send your race participant cheers. Your support means a great deal to them! Post Race Announcements: – Race Participants! If you used RaceJoy, you can listen to the cheers you received by clicking on Buzz! – If you enjoyed using RaceJoy today, please give them a positive review in the App store so that other runners will try it out. Expo and Race Day Announcements 9

10. www.racejoy.com 10