1. Creativity & Innovation Dr. Rogelio Dávila Pérez ITESM, Campus Guadalajara Email: rdav90@gmail.comrdav90@gmail.com Webpage: www.rogeliodavila.comwww.rogeliodavila.com

2. INTRODUCTION

3. It seems that due to economic and social forces, the world is taking a shift.

4. INTRODUCTION It seems that due to economic and social forces, the world is taking a shift.

5. INTRODUCTION We are moving from an economy an society build on the logical, linear and computer like capabilities of the information age.

6. INTRODUCTION We are moving from an economy an society build on the logical, linear and computer like capabilities of the information age. Into a new economy and society built on the: inventive, emphatic, big picture thinker of what is rising in its place: a conceptual age

7. Information age For a century, western society has been dominated by a form of thinking and an approach to life that is narrowly reductive and deeply analytical.

8. Information age For a century, western society has been dominated by a form of thinking and an approach to life that is narrowly reductive and deeply analytical. Ours was the age of the “knowledge worker” Lawyers, physicians, accountants, engineers and executives

9. Information age The “knowledge worker” is: ▫“the well-educated manipulator of information and deployer of expertise.”

10. Information age The “knowledge worker”: ▫“the well-educated manipulator of information and deployer of expertise.” ▫“People who gets paid for putting to work what one learns at school rather than for their physical strength or manual skill.” Peter Drucker

11. Information age What distinguishes this group from the rest is: “their ability to acquire and apply theoretical and analytic knowledge.”

12. Conceptual age Future jobs will require: Creators and empathizers Pattern recognizers Meaning makers

13. Conceptual Age Future jobs will require: Creators and empathizers Pattern recognizers Meaning makers

14. Conceptual Age Future jobs will require: Creators and empathizers Pattern recognizers Meaning makers Artists,

15. Conceptual Age Future jobs will require: Creators and empathizers Pattern recognizers Meaning makers Artists, Inventors,

16. Conceptual Age Future jobs will require: Creators and empathizers Pattern recognizers Meaning makers Artists, Inventors, Designers,

17. Conceptual Age Future jobs will require: Creators and empathizers Pattern recognizers Meaning makers Artists, Inventors, Designers, Story tellers,

18. Conceptual Age Future jobs will require: Creators and empathizers Pattern recognizers Meaning makers Artists, Inventors, Designers, Story tellers, Big picture thinkers, …

19. Conceptual age We are entering a new age, one that prices aptitudes like:

20. Conceptual age We are entering a new age, one that prices aptitudes like: High concept

21. INTRODUCTION We are entering a new age, one that prices aptitudes like: High concept “The capacity to detect patterns and opportunities, to create artistic and emotional beauty, to craft a satisfying narrative and to combine seemingly unrelated ideas into something new.”

22. Conceptual age and …

23. Conceptual age and … High Touch

24. Conceptual age and … High Touch “Which involves the ability to empathize with others, to understand subtleties of human interaction, to find joy in one’s self and to elicit it in others, and stretch beyond the quotidian in pursuit of purpose and meaning.”

31. Why is this shift happening? The change is due to economic and social forces:

32. Why is this shift happening? The change is due to economic and social forces: Abundance

33. Why is this shift happening? The change is due to economic and social forces: Abundance Material abundance that is deepening our nonmaterial yearnings

34. Why is this shift happening? The change is due to economic and social forces: Abundance Material abundance that is deepening our nonmaterial yearnings Automation

35. Why is this shift happening? The change is due to economic and social forces: Abundance Material abundance that is deepening our nonmaterial yearnings Automation ▫Powerful technologies which are eliminating certain kind of jobs altogether.

36. Why is this shift happening? The change is due to economic and social forces: Abundance Material abundance that is deepening our nonmaterial yearnings Automation ▫Powerful technologies which are eliminating certain kind of jobs altogether. Asian

37. Why is this shift happening? The change is due to economic and social forces: Abundance Material abundance that is deepening our nonmaterial yearnings Automation ▫Powerful technologies which are eliminating certain kind of jobs altogether. Asian ▫Globalization is shipping white-collar work overseas.

38. Homework for next class: Read: -Pine, J. & Gilmore, J., (July-August/1998) “Welcome to the Experience Economy.” Harvard Business Review, Vol 76, Issue 4. -Pink D., (2006), The Whole New Mind, New York, USA, Riverhead Books, Chapter 3, High Concept, High Touch (centro de copias). Do - Identify four current business (product or services) that could be classified as high concept and high touch. Summary of each (4-5 lines) to hand in.