1. SCENARIO ASSIGNMENT THE NAMIBIAN CASE

2. STRENGTHS  Passionate about their work  Journalists know that their purpose is to serve the public not the government or any other person or organisation.  We have quite a number of journalists who are able to report on issues that affect the community.  Every journalist has access to a computer and internet  Journalism in Namibia is unique due to the fact that there is a high level of freedom of expression.  Most organisations have transportation and buildings where they operate from.. STRENGTHS  Passionate about their work  Journalists know that their purpose is to serve the public not the government or any other person or organisation.  We have quite a number of journalists who are able to report on issues that affect the community.  Every journalist has access to a computer and internet  Journalism in Namibia is unique due to the fact that there is a high level of freedom of expression.  Most organisations have transportation and buildings where they operate from..

3. WEAKNESSES  Most of our journalists especially the seniors do not have proper training.  Because of limited resources, most of the journalists who are trained do not practice as journalists and some of them leave the profession after some time.  Journalism in Namibia is somewhat unprofessional. WEAKNESSES  Most of our journalists especially the seniors do not have proper training.  Because of limited resources, most of the journalists who are trained do not practice as journalists and some of them leave the profession after some time.  Journalism in Namibia is somewhat unprofessional.

4. OPPORTUNITIES  Journalism in Namibia was not considered as a profession but now its growing everyday as we see most students graduating.  There is market growth in the Namibian media as we see a lot of newspapers, magazines as well as new programs being produced.  Our positive perceptions about the media business in Namibia is that its growing slowly but surely everyday. OPPORTUNITIES  Journalism in Namibia was not considered as a profession but now its growing everyday as we see most students graduating.  There is market growth in the Namibian media as we see a lot of newspapers, magazines as well as new programs being produced.  Our positive perceptions about the media business in Namibia is that its growing slowly but surely everyday.

5. THREATS  Other media organisations around the world are technologically advanced and that poses a threat to us and in terms of digital migration, they are way ahead of us.  Most of our qualified journalists leave the country for greener pastures.  Due to some of the rules and regulations imposed on the work of journalism in our country, the work of journalism is at stake.  Because of inflation, journalists might be poorly paid and this might impact on their work, living standards and also their companies might not be able to provide services such as transport, internet etc. THREATS  Other media organisations around the world are technologically advanced and that poses a threat to us and in terms of digital migration, they are way ahead of us.  Most of our qualified journalists leave the country for greener pastures.  Due to some of the rules and regulations imposed on the work of journalism in our country, the work of journalism is at stake.  Because of inflation, journalists might be poorly paid and this might impact on their work, living standards and also their companies might not be able to provide services such as transport, internet etc.

6. STATUS OF PROFESSINAL JOURNALISM IN NAMIBIA Most students are graduating from university so from now up to 2018, we will have more professional journalists. We see the media business growing at a fast pace, so by 2018 we will have a lot of magazines and newspapers and online advertising companies contributing to the media economy. The mere fact that Namibia is ranked number 1 in Africa for freedom of expression, we see journalists having a good reputation. As it is now, there is a negative and positive attitude by the audience and by 2018, we expect the same attitude to be present. Due to the increase in social media, literacy and technology, we expect the consumption of media content to be high. As it is now, journalists are observing ethics but not that much when it comes to social media and we expect journalism ethics concerning online media to be put in place by 2018.

7. BEST SCENARIO  Journalism will be a respectable profession by 2018.  Due to the fact that it will be respected, journalists might be well paid by 2018.  Journalists might be technologically advanced and might be good entrepreneurs in terms of bringing innovative and creative ideas in the media business.  We expect media freedom to be 100%.

8. WORST SCENARIO  The media business might also be less profitable because everyone might want to do this business and there will be massive competition because people will be fighting for the same market.  Conventional journalism might die and online media will take over.