1. Current Digital Strategies for DC SCORES, PlayWorks, and Kid Power Inc. Matt Goodridge, MPH

2. Overview Three campaigns: DC SCORES PLAYWORKS Kid Power Inc. Similarities: Physical activity programming, fostering youth self-expression and sense of community.

3. DC SCORES Mission: DC SCORES builds teams through after school programs for 1,500 low-income DC youth at 47 schools by instilling self- expression, physical fitness, and a sense of community. DC SCORES accomplishes this in an innovative model combining poetry, soccer, and service-learning year-round. Target Audience: Donors Youth in program Volunteers

6. Instagram Blog Twitter Facebook

7. DC SCORES Digital Strategy Daily documenting of program through photos, video, and posts on all social media. 3,000+ Twitter followers. Periodic E-Newsletter. Static Website with rotating social media.

8. STRENGTHS Positive language, upbeat. Daily postings. Variety of content. WEAKNESSES Unclear target audience. Too much information. OPPORTUNITIES Inclusion of current students and/or alumni as authors in postings. Vary social media use for different needs. THREATS Burnout from over- posting. Dilution of messaging. Confusion with national brand. DC SCORES SWOT Analysis

9. Recommendations for DC SCORES Tailor postings to strengths of social media outlets. Reduce postings. Refine target audiences.

10. Playworks Mission To make recess and positive and productive time for all kids, through structured activities and inclusive environments. Target Audience Donors and parents.

16. Playworks Facebook posts

17. Playworks Digital Strategy Education about the benefits of physical activity through social media accounts. Social media primarily used for donor opportunities. Website: promoting work, partnerships, and donor opportunities.

18. STRENGTHS Quality graphics and information. WEAKNESSES Website is too busy. Social media does not inform on organization. Articles on physical activity pull attention away from Playworks. OPPORTUNITIES Inclusion of students in social media. Unique content on social media. THREATS Overload of information turns away donors and volunteers. Playworks SWOT Analysis

19. Recommendations for Playworks Simplify main page. Add mission statement and/or purpose of organization to main page. Eliminate or reduce size of links to outside sources (RWJF, AmeriCorps). Keep local site pages local-centric. Less prominent connections to other sites within Playworks. Integrate unique content to social media – not just fundraising.

20. Kid Power Inc. Mission Kid Power inspires youth leadership by promoting academic advancement, physical and emotional wellness, and positive civic engagement in underserved communities throughout the District of Columbia. Target Audience Donors and volunteers.

22. KidPower TwitterKidPower Facebook

23. Kid Power Inc. Digital Strategy Social media: Facebook, Twitter, YouTube. Website: simple, clean, informative. Prominent mission statement, Donor, Volunteer and Events links.

24. STRENGTHS Simple website, easy to navigate. Clear mission statement. WEAKNESSES Website looks outdated. Unclear focus of programming/ OPPORTUNITIES Including youth in posts. Coordinating with other groups. THREATS Conveying too much information. Kid Power Inc. SWOT Analysis

25. Recommendations for Kid Power Inc. Better define program goals and scope of youth programming. Engage in social-media driven fundraising. Update website. Expand media outlets: blogs, other social media.

26. FeatureDC SCORESPlayworksKid Power Inc. Clear mission and goals XX TestimonialsXXX Active FacebookXXX Active TwitterXXX Blog UseXX Other social media (other than FB, T) XX Unique content tailored to media X Comparison