1. Dr. Wale Akinyemi Chief Transformation Officer
Personal Branding
Dr. Wale Akinyemi
Chief Transformation Officer

4. Great brands are characterized by:
Their ability to Communicate

6. Human Brands

7. Who Made Who?

8. Driving Force: To make a dent in the universe
How? By making sexy products that reveal the intersection of creativity and technology, humanities and science, liberal arts and technology
Philosophy: People do not know what they need but when they see it they will wonder how they lived without it.

9. Who Made Who?

10. Started first business at 17
Driving Force: To have fun and succeed in the process
Redefine status quo and do it his way
Origin of name: "since we're complete virgins at business, let's call it just that: Virgin."

11. The office makes the leader
Leadership Fallacy 1
The office makes the leader

12. It is the well branded Leader that makes the office
Reality
It is the well branded Leader that makes the office

13. Nothing boosts and pushes the corporate brand like strong personal brands.

14. A Strong Personal Brand will
Increase your value in the organization
Increase the value of your organization
Sustain your value outside the organization
Maintain your employability and relevance
Give you a legacy
Give you mobility. Brand Mobility is one of the attributes of strong personal brands
Global Affairs Anchor of ABC News. She also serves as the host of CNN International's nightly interview program Amanpour as well as the network's Chief International Correspondent.

15. What separates David Beckham from his team mates?
Note: He is not the best player in the team….
Net Worth – Over $200 M
Victoria's Net Worth - $47 M
He is a brand while they are just players

16. Donald Trump Goes to Court!

17. When you see the following words who do you think of?
Software
Apple
Mwalimu
Terrorist
Environment
Freedom
What word Can be used to describe you?

18. Brand Mandela

19. What Does Brand Mandela Stand For?
Integrity
Vision
Passion
Reliability
Fortitude…..etc
You can be sure that whatever he identifies with will have those attributes

20. The Making of the Brand

21. Every Personal Brand Must have the following:
A Strong and well defined Purpose
A strong Emotional Connection

22. Purpose The Strongest Personal brands are built around a purpose
Why are you here?
What do you stand for?
Note: If the why is wrong, the what will be questionable

23. The Emotional Connection
The EQ of the personal brand will influence brand loyalty and the strength of the brand.
Your brand must create memories that touch the heart.
What do you want to be remembered for?

24. Note:
The Loyalty does not necessarily have to be because of the excellent quality of the product….. Some brands that command the greatest loyalty are not always the best in the market.
It flows more from what that brand means – from what it stands for…..
One good place to start the building of your personal brand is..

25. PowerTalks! The Rise of the Insurgents
A new kind of Media
PowerTalks! The Rise of the Insurgents

26. David and Goliath

27. The 53 Million Dollar Boy!

28. Parting Shot
In a world of so many intelligent alternatives, those that will truly stand out are those who have successfully converted the person into a brand.

29. Thank You Wale twitter@waleakinyemi (+254) 722 526 578
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