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Published byBarry Francis Modified over 9 years ago
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Community Engagement Concept Slides
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A New Help & Support Framework
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Ever Present Yes Online Website with tailored resources and tools Arthritis Resource Finder Physical Activity Guidelines Initiative Track & React and Walk with Ease Apps Community Health Care Provider Outreach Enhanced I & R, Knowledge Base Vetted Community Referral Walk with Ease
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Optimizing Point of Care Entry Points Goal: Reaching people at the point of care, when health is top of mind Reality: 96% of respondents say they would take action to improve their health if it were recommended by their doctor or health care provider. Yet… only 3% of people with arthritis* said their doctor has ever mentioned the AF to them. * Source: 2011 Harris Interactive Custom Market Segmentation Study for the Arthritis Foundation
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Value Propositions Non-commercial, unbiased information Disease-specific information Better Living Toolkit and JA Power Pack enables patients to improve health through self-management Rapid 3 tracks -- patient reported outcomes Expands treatment options, physical activity Reduces clinic staff time researching community resources and programs
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New Web Resources Digital Customization Arthritis Resource Finder Physical Activity Checklist
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Digital Customization Recognition and Segmentation Web technology allows us to recognize visitors and assign personas Will begin with 3 simple segments Based on search terms and history, we can provide customized engagement opportunities Segment #1: Newly Diagnosed Segment #2: Pain Relief Seeker Segment #3: Live Life to the Fullest
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8 Product Sales Fundraising Advocacy
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Help & Support: Arthritis Resource Finder
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Arthritis Resource Finder
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Provides location and site information about Arthritis Foundation physical activity classes Included location and site information on additional physical activity programs appropriate for people with arthritis
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Physical Activity Guidelines Initiative An individual decision making tool for selecting appropriate physical activity opportunities for people with arthritis. Guidelines for third party physical activity resources to enable a robust and qualified community resource finder.
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New Patient Education Resources JA Power Pack Better Living Toolkit Engagement Strategies
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JA Power Pack Backpack provided to children and caregivers with useful, comforting educational materials Distributed nationally
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JA Power Pack Child Power Pack Teen Power Pack (May 2015)
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Better Living Toolkit Official Welcome Letter Disease-Specific Brochures Online Resource Guide Track+React information card Arthritis Today Magazine Easy-to-Use Jar Opener Rapid III – Health Tracker
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Rapid 3 Weekly health tracker template Quantitative, patient-centered outcomes Encourage patients to request a Better Living Toolkit and share their health tracker results
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Follow-up Arthritis Foundation staff and volunteers will follow-up with consumers who request the Power Pack and Better Living Toolkit Consumers will be offered local Arthritis Foundation community resources including educational and advocacy opportunities
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Evidence-based Physical Activity Walk with Ease –Online leader training –Group or self-directed option –Online resources Arthritis Foundation Aquatics & Exercise –National network of classes –Aquatic Exercise Association trained leaders
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Thank you! Together we can improve lives for people living with arthritis!
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