1. Madagascar ----St Mary Island Candy Zoe Mickey 09HAT

2. Tropical rainy climate Tropical savanna climate Tropical plateau climate

3. Introduction The island is located in the east coast of Madagascar with the reputation of "tropical island paradise" The island is located in parallel with the big island Madagascar’s position. This is the best place to observe the whales of the Indian Ocean.

4. P.E.S.T.L.E Political Economic Social Technological Legal Environmental

5. TALC about St Mary island 7-9 The festival of whale

6. Disadvantages Tourism product is simplex More natural resource cannot be used Cannot attract tourists in off season Having not professional resort organization

7. Improvement suggestions Busy season –Except main tourism product, develop addition product to increase addition benefits Off season –Develop new lines to show the place about other beautiful advantages Use addition benefit to set up professional resort organization

8. Stakeholders –http://www.lvyou168.cn/travel/madagascar/gallery.ht mhttp://www.lvyou168.cn/travel/madagascar/gallery.ht m Target market –Movie fansMovie –like the original and traditional festival. –The professional hobbyist, e.g.: sailor –Nature scenery –Adventure activity –Minerals business people

9. SWTO analysis Strengths Ecological resource + special items Weaknesses Reception capacity + Political crisis Opportunities Building new hotels and other facilities Threats The broken environment by tourists

12. Destination