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-- WORDS TO CONVINCE YOU TO DO, BUY, OR BELIEVE.

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Presentation on theme: "-- WORDS TO CONVINCE YOU TO DO, BUY, OR BELIEVE."— Presentation transcript:

1

2 -- WORDS TO CONVINCE YOU TO DO, BUY, OR BELIEVE.

3 PROPAGANDA ISSUE POSITION (or STAND) EVIDENCE BIAS STEREOTYPE

4 An extreme form of written or spoken text intended to influence the reader or listener strongly, usually in a distorted or biased manner.  Persuasion vs. Propaganda. Persuasion vs. Propaganda.

5 The main topic being discussed in persuasive text. (can usually be explained in one or two words)

6 The author’s opinion towards the issue. Is the author FOR or AGAINST the issue? (pro- / anti-)

7 The reasons the author gives in support of his/her stand on an issue. (proving his/her point)

8 A preference or an inclination, especially one that inhibits impartial judgment.

9 A set of inaccurate, simplistic generalizations about a group that allows others to categorize them and treat them accordingly.

10 Thesis – the author’s position Evidence – support of position Counter Arguments – stating the opposite position Rebuttal - arguing against each Counter Argument Closing – restatement of thesis (position)

11 Ways in which an author tries to get you to do, buy, or believe.

12 A person (often famous) endorses or promotes a product, service, social cause, etc.  Testimonial One Testimonial One  Testimonial Two Testimonial Two  Testimonial Three Testimonial Three  Testimonial Four Testimonial Four

13 The use of numbers to convince someone to do, buy, or believe.  Statistics One Statistics One  Statistics Two Statistics Two

14 Urging you to do, buy, or believe – because it is “popular” and “everybody else” is, too.  Bandwagon One Bandwagon One  Bandwagon Two Bandwagon Two  Bandwagon Three Bandwagon Three

15 When you “cite” someone else who is considered an authority – in order to persuade others to do, buy, or believe.  Citing Authority One Citing Authority One

16 Urging someone to do, buy, or believe because the “best/richest” people do – and you deserve to be one of the special ones.  Snob One Snob One  Snob Two Snob Two  Snob Three Snob Three

17 Using positive words or phrases with a “feel good” quality that leave a nice impression but don’t give any real information – - Lots of fluff, but no substance.  Glittering Generalities One Glittering Generalities One  Glittering Generalities Two Glittering Generalities Two  Glittering Generalities Three Glittering Generalities Three

18 Convincing a person by making them feel a certain way – guilty, happy, patriotic, etc.  Emotional Appeal One Emotional Appeal One  Emotional Appeal Two Emotional Appeal Two  Emotional Appeal Three Emotional Appeal Three

19 An individual with a certain knowledge pertaining to the issue endorses a product, service, social cause, etc.  Expert Opinion One Expert Opinion One  Expert Opinion Two Expert Opinion Two

20 Ties an idea or person to common people or everyday life; the average person can identify with the issue.  Plain Folks One Plain Folks One  Plain Folks Two Plain Folks Two

21 Ties a person, product, or cause to a negative image; often calls the opponent or opposing idea a negative name.  Name Calling One Name Calling One  Name Calling Two Name Calling Two


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