1. © 2007 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission Presented by: Kelly Rocha Director, Sales

2. 2 © 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission Today’s Agenda Who is GiftCertificates.com About the Presenter Why Have a Holiday Gift Program Holiday Gifting Challenges Successful Holiday Program Checklist Summary Our Perspective Q & A

3. 3 © 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission Ten years of delighting customers with high quality gift and reward solutions Serve over 30,000 large and small corporate customers Serve over 3 million consumer customers Broad portfolio of gift card products in the industry Robust and turn-key online administrative tools About Us

4. 4 © 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission About the Presenter Kelly Rocha – based in Omaha, NE Director of Sales for GiftCertificates.com since October 2006 Ten years of experience managing both B2B and B2C campaigns for companies, including MCI and Verizon Specializes in designing and customizing reward solutions for middle market companies

5. 5 © 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission Why Have Holiday Gift Program A way for your company to make an impact  Surprise your employees: only 32% expect a holiday gift this year 1  Build common bonds: engaged workplaces have 50% lower turnover and 27% higher productivity 2  Achieve high return on investment: over 80% of employees rated last year’s holiday gift as good to very generous 3 {for an approximate gift of $100} 4

6. 6 © 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission Surprise Your Employees The Tradition of Holiday Gifts  71% of employees have received holiday gifts from their employers in past years 5  Last year, 53% of employees received a holiday gift 6 High Degree of Uncertainty this Year  68% of employees either do not expect a gift or do not know if they are receiving a holiday gift this year 7 Opportunity to Deliver a Positive Message to Employees “It’s the thought that counts”

7. 7 © 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission Build Common Bonds Organization Engagement Matters  76% of employees are either indifferent or actively disengaged  Engaged workplaces have 50% lower turnover, 56% higher than average customer loyalty, and 27% higher productivity 8 Individual Recognition Matters  75% of managers view employee retention as a major issue 9  55% of employees agree that employee recognition impacts their job performance 10  At any given time, more than 50% of the workforce is scanning the job market, looking for a more desirable position 11 Employee Satisfaction = Customer Satisfaction

8. 8 © 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission High Return on Investment Low Investment that Yields High Satisfaction  Approximately, 68% of holiday gift of up to $100 in value, 10% between $100 to $150, and 21% over $150 12  Over 80% of employees were satisfied with their holiday gift last year 12 Investment in Organization Culture  Holiday gifting impacts the entire organization  Not about individual recognition but about group recognition

9. 9 © 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission High Profile  Impacts every employee  Everyone pays attention = high potential for dissatisfaction Typically not Adequately Resourced  Corporate penny pinching  Once a year process = unfamiliarity  Administrative burden Satisfying a Diverse Employee Population  Different people = different tastes Developing the Right Message  Putting the holiday gift into context  Determining the appropriate reward level Holiday Gifting Challenges

10. 10 © 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission Define the Objectives Determine the Budget Organize the Program Develop the Program Execute the Plan Evaluate the Results Successful Holiday Program Checklist

11. 11 © 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission Understand Business Context  How has the business performed?  Does each division / group have different objectives / challenges?  What is the level of employee morale?  Is holiday gifting a tradition? Define Success  Set reasonable expectations  Link satisfaction to key employee engagement metrics Develop Message  Recognize organization accomplishments  Reinforce corporate strategic objectives / key messages Define the Objectives

12. 12 © 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission Meaningful – Generally $25+ Appropriate – Business performance, prior year’s gift Participation – Vary gift giving by organizational hierarchy, employees versus contractors, high value customers Memorable – High quality delivery, impactful Determine the Budget

13. 13 © 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission Evaluate Lessons Learned from Prior Years  Survey employee / customer base  Create an internal focus group with members representing every department Involve Key Stakeholders Start Early, Finish Early Organize the Program

14. 14 © 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission Develop the Program Choose the Gift  Select a gift that offers choice  Make it memorable, an event within itself Invest in the Packaging  Personalize to the individual  Incorporate company brand Create the Execution Plan  Have a project plan and timeline  Refine program messaging  Secure program approval

15. 15 © 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission Execute the Plan Ensure Senior Management is Informed Along the Process Actively Monitor Timelines and Deliverables Key Activities In December  Ensure communication at or before time of gift  Leverage multiple communication mediums  Ensure messaging is clear and concise Celebrate the Gift with your Employees / Customers

16. 16 © 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission Evaluate the Program Conduct Surveys to Determine Program Success  Analyze the results / did the program motivate your employees? Did your holiday program have an impact?  Gather feedback from stakeholders and senior management  Prepare a post-mortem summary on lessons learned and results of the program

17. 17 © 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission In Summary Have an Objective Establish a Plan and Start Early Involve Stakeholders / Senior Management Make the Gift Memorable and Personable Measure the Success of the Program

18. 18 © 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission Our Perspective The Gift  Gift Card  Why Universal Gift Products Experience  Packaging  Customization  Personalization Turn-Key Solution  Fulfillment  Reporting

19. 19 © 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission For More Information Contact Us: Kelly Rocha krocha@giftcertificates.com 402-951-4170