1. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-450227-00 1 Delivering Converged Services to Enterprise Branches and SMBs Cisco ® Catalyst ® 2960 Series Switch Solutions Ramesh Bijor Business Presentation

2. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-450227-00 2 Video on Demand Wireless Mobility Collaboration Tools 21st Century Branch Offices: Taking a Bigger Role New Business Applications Interactive Business Source: Nemerts Research Virtual Workplace— Branch Office Strategies Number of Branches Grows 10% per Year 90% of New Employees Work in Branches

3. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-450227-00 3 Branch Challenges Today’s Challenges Goals Disparate Data and Voice Networks Operational Complexity and Costs Struggle to Keep Up with Security Unified Network Services Scalable ManagementSelf-Defending Networks

4. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-450227-00 4 Cisco Catalyst 2960 Addresses Branch Access Challenges GoalsCisco ® Catalyst ® 2960 Unified Network Services  Power over Ethernet capability  Automatic detection of IP phones, access points…  Enhanced availability with Flexlink, PVRST+  Voice-aware features and enhanced QoS support

5. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-450227-00 5 Cisco Catalyst 2960 Addresses Branch Access Challenges GoalsCisco ® Catalyst ® 2960 Scalable Management  Cisco Network Assistant for centralized management of smaller networks  CiscoWorks LAN Management Solution for larger branch networks  Ease-of-use features; i.e., Cisco Smartports and Express Setup  Auto QoS wizard

6. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-450227-00 6 Cisco Catalyst 2960 Addresses Branch Access Challenges GoalsCisco ® Catalyst ® 2960 Self-Defending Networks  Cisco Identity-Based Networking Services for authentication and access control  Enhanced Cisco NAC support  ACLs to guard against denial- of-service (DoS) and other attacks  DHCP Snooping  SSHv2 and SNMPv3 for protecting the network from tampering

7. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-450227-00 7 Introducing: Empowered Branch

8. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-450227-00 8  Small branch offices (banks, retail, etc.)  24-port 10/100 PoE (15.4W) + 2-port 10/100/1000 or SFP  24-port 10/100 (8-port PoE, 15.4W ) + 2-port 10/100/1000  Layer 2–4 ACLs, DHCP Snooping, Web-Auth, and Enhanced Cisco ® NAC  AutoQoS, Trust Boundary, Policing, and Class and Policy Maps  IP phone detection and LLDP-MED with location  Cisco Redundant Power System 2300 support New Power over Ethernet Solutions Cisco Catalyst 2960 PoE

9. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-450227-00 9  Ideal for wiring-constrained conference rooms and hospitality suites  8-port 10/100 + 1-port 10/100/1000 PoE input  Power received through 10/100/1000 uplink port  11W (Class 3 powered device) required  No internal power supply  External power brick optional Power over Ethernet Solutions Cisco Catalyst 2960 Powered Device Compact Switch New

10. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-450227-00 10 Cisco Catalyst 2960 PoE and Powered Device Unified Network Services Business Problem  Complex branch-office infrastructure and power and cabling plan Lower productivity without the convergence network  Inability of the branch or small and medium network to evolve with business Unable to compete effectively in the marketplace Solution  Full 15.4W Power over Ethernet capability for up to 24 ports  Ability to connect and power IP phones, access points, and cameras  Enhanced availability with voice-aware features  No internal power supply needed for Cisco ® Catalyst ® 2960 Powered Device Benefits  Increased productivity by deploying converged voice, video, and data services on the same network  Improved mobility

11. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-450227-00 11 Business Problem  Greater operational complexity and expenses Slowing down the growth of the business Higher skilled IT resource cost resulting in higher TCO  Requirement for network to be managed centrally and scale as the business grows Solution  Cisco Network Assistant for smaller networks  CiscoWorks LAN Management Solution for larger branch networks  Auto QoS wizard  Ease of use with Cisco ® Smartports and Express Setup  CLI and SNMP support means no new training Benefits  Operational simplicity lowers operating expenses and enables resources to focus on business instead Cisco Catalyst 2960 PoE and Powered Device Scalable Management

12. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-450227-00 12 Business Problem  Unauthorized access to the branch-office networks Disrupting operations and negatively affecting productivity Risk of losing valuable business information Solution  Cisco ® Identity-Based Networking Services for authentication and access control  ACLs to guard against denial-of-service (DoS) and other attacks  DHCP Snooping  SSHv2 and SNMPv3 for protecting the network from tampering Benefits  Maintain productivity and profitability  Maintain company reputation Cisco Catalyst 2960 PoE and Powered Device Integrated Security

13. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-450227-00 13