1. Heart of Devon Tourism Partnership Marketing Activity 2014 - 15

2. The Heart of Devon Tourism Partnership is the Area Tourism Partnership for the areas of Exeter, East Devon, Mid Devon and parts of Teignbridge. Our aim is for the area to be recognised as one of the premier holiday destinations within the region, on a local, regional, national and international level, to increase year round visitor numbers and spend. Income for 2014 – 2015: Exeter City Council £35,000 Membership £20,000 Partners £12,000 Advertising £11,000 Sponsorship £3,000 TOTAL £81,000 All income raised through membership and advertising is put back into marketing the area

3. Recent marketing campaigns LV Cup Final, Sunday 16 March ‘Rugby Weekender’ page created, promoting special offers over the LV Cup Final weekend, ideas on things to see and do www.heartofdevon.com/rugby www.heartofdevon.com/rugby Photo shoot & press release

4. BookEngland campaign Lead by VisitEngland, supplementing their existing marketing activity promoting England Highlighted product price points prior to the Easter 2014 holidays, to drive bookings Experiences uploaded to www.visitengland.com, linking to www.visitdevon.co.uk and member websites for visitors to bookwww.visitengland.com www.visitdevon.co.uk Open for Business Conferences VisitEngland provided funding to destinations to deliver a series of free workshops to businesses affected by the extreme weather

5. Year of the Bike Funded through the government’s Growing Tourism Locally campaign Cycling breaks in England – launched Saturday 14 June 96 page editorial supplement in the Guardian and online Press release sent out locally Monday 16 June Cycling routes, maps and information loaded onto www.heartofdevon.com, and www.visitengland.com www.heartofdevon.comwww.visitengland.com Cycling e-newsletter Tour of Britain – Thursday 11 September

7. Social Media Marketing Facebook Likes increased from approx. 600 at the beginning of 2014 to over 3,000 today Twitter followers 7,700+

8. Regular Marketing Activity Monthly consumer e-newsletters Competitions with member businesses, sharing opt-in data PR around major events Responding to media requests & hosting journalist visits

9. The Sun, March 2014Flybe Onboard Magazine, Jan/Feb 2014

10. Devon Life Magazine, January 2014

11. Visit Exeter Official City Guide 2014 140,000 copies printed & distributed Key pick up points include TICs, service stations, supermarkets, airports, visitor attractions, pubs, cafes, restaurants, bus and rail stations Available to download from www.heartofdevon.com www.heartofdevon.com

12. Results Visits to www.heartofdevon.com have increased by 95% in the past 12 monthswww.heartofdevon.com

13. www.conferencedevon.comwww.conferencedevon.com, launched February 2014

14. Get Involved As a member of the Heart of Devon Tourism Partnership, you can get involved with the work we do by: Updating us with your new developments, openings, events Letting us know if you are willing to host a journalist, or provide us with a competition prize Interacting with us on Facebook & Twitter – let us know if you want us to share/retweet particular social media posts Checking your website entry is up to date Sending us any new, high quality images for use on the website & social media You can have access to our images for use on your own website & marketing material Linking to www.heartofdevon.com from your own websitewww.heartofdevon.com

15. Future Plans Tour of Britain – Thursday 11 September - website landing page - downloadable routes for visitors to cycle - where to watch the race - restaurant offers - press release - competition Photo competition - favourite Heart of Devon event - uploaded to Pinterest - judged by local professional photographer - prize of vouchers and one-to-one photography workshop in Devon Rugby World Cup, 2015