1. Sharing & Using Lloyd’s, Insurance Market and Business Indicators Click anywhere to CONTINUE THIS MODULE YOUR NEED & OUR PRODUCT PRODUCT TUTORIAL 3 slides on your need and our product 13 slides product tutorial Compare Countries Tutorial September 2011

2. > We have developed COMPARE COUNTRIES to help you to do this effectively YOUR NEED & OUR PRODUCT Have you ever wanted to know more about a country or compare it with another? 1.…help you understand what is Compare Countries? 2.…and provide you with a 5 Minute Product Tutorial This Module is designed to: Click anywhere to CONTINUE PRODUCT TUTORIAL

3. Click anywhere to CONTINUE YOUR NEED & OUR PRODUCTPRODUCT TUTORIAL “Views from the Top” 1 Heat map of key indicators Benchmarking tool Easy to use Benefits Instant overview of Top-10 Markets by economy, insurance and Lloyd’s key indicators globally and by region Sets the scene and supports prioritising country strategies with intuitive Heat Maps Managing Agents have access to all underlying data including all Lloyd’s Classes, Market Premiums, Broker Penetration and Market Profitability indicators where available

4. > COMPARE COUNTRIES contains 3 blocks of information 1.About the insurance market as a whole (most of this information is sourced from Axco) What information is contained in Compare Countries? 2.About Lloyd’s business in each territory (most of this information is sourced from Xchanging) 3.A wide range of economic & business statistics (most of this information is sourced from the World Bank and the IMF) Click anywhere to START THE 5 MINUTE TUTORIAL YOUR NEED & OUR PRODUCTPRODUCT TUTORIAL

5. How does Compare Countries fit into the Market Intelligence product range? Country Manager’s Lead Market Intelligence Lead High LevelDetailed COMPARE COUNTRIES COUNTRY PROFILES Market Presentations ESTABLISHED PRODUCTS YOUR NEED & OUR PRODUCTPRODUCT TUTORIAL Click anywhere to CONTINUE Class Review PILOT Country Roundups PILOT

6. Where can I find Compare Countries? > www.lloyds.com/COMPARECOUNTRIES 1 1 Download One Pager on Product Benefits 2 2 2 2 Click to get view Audience-Specific Content This summarises the Product Benefits for all stakeholders: > Managing Agents > Brokers > Coverholders Managing Agents AND Corporation Staff can download the broadest range of MI products > Compare Countries Spreadsheet > Class Review (both of which are password-protected) Click anywhere to CONTINUE YOUR NEED & OUR PRODUCTPRODUCT TUTORIAL

7. What is available to whom? > Heat Maps for all & underlying Data for Managing Agents / Corporation Staff. 31 2 1 Download Master Heat Map All Heat Maps combined in one PDF 3 Download Data Spreadsheet “Managing Agents / Corporation Staff have access to all raw data.” The spreadsheet is password-protected and Managing Agents / Corporation Staff can request their password at: marketintelligence@lloyds.com Click anywhere to CONTINUE YOUR NEED & OUR PRODUCTPRODUCT TUTORIAL 2 Download Regional Top-10 Heat Maps (Global, North & Central America, South America, Europe, Africa, Asia Pacific)

8. How is each Heat Map constructed? > Each Heat Map has a CONTENT Page, which contains active hyperlinks Click anywhere to CONTINUE YOUR NEED & OUR PRODUCTPRODUCT TUTORIAL 1 Click any hyperlink for quick navigation from the CONTENT page 1 2 Return CONTENT by clicking the CONTENT link, which is visible on each heat map 2

9. 1 How many sections are covered by each Heat Map? > Each Heat Map is structured in the same way. Click anywhere to CONTINUE YOUR NEED & OUR PRODUCTPRODUCT TUTORIAL Heat Maps covers 3 SEGMENTS: 1. BUSINESS ENVIRONMENT 2. INSURANCE ENVIRONMENT 3. LLOYD’S BUSINESS To quickly identify which section you are looking at, just read what is highlighted in the black boxes. For instance, the example on the left is a Heat Map showing: ASIA PACIFIC INSURANCE ENVIRONMENT TOTAL DIRECT MARKET 21 2 3 Each map contains a Top-10 Markets Table for this specific geographic region & indicator 3 4 Finally, each map contains a chart showing the how the top-10 markets compare by size 4

10. BENCHMARKING DASHBOARD INDICATORS DASHBOARD 1 Click BENCHMARKING TOOLS grouped in 3 categories 2 Click INDICATORS grouped in 3 categories What happens when you download the Compare Countries (Data) spreadsheet? > You will see the following dashboard “Each section gives you the ability to: 1)choose your territories 2)select your indicators 3)populate pre-selected charts “Each section gives you the raw data for all territories and indicators contained in this grouping.” Click anywhere to CONTINUE YOUR NEED & OUR PRODUCTPRODUCT TUTORIAL

11. What is contained in the Insurance Market section? > This section contains the following: INSURANCE MARKET MARKET TOTAL BUSINESS MARKET CLASS OF BUSINESS MARKET DISTRIBUTION METHODS * Where available 2007 – 2009 Market Total Premiums, incurred losses and combined ratios* 2009 Total Market premiums by class Estimate of Broker Penetration Click anywhere to CONTINUE YOUR NEED & OUR PRODUCTPRODUCT TUTORIAL

12. What is contained in the Lloyd’s Market section? > This section contains the following: Lloyd’s MARKET LLOYD’S TOTAL BUSINESS LLOYD’S CLASS OF BUSINESS LLOYD’S METHOD OF PLACEMENT * Calendar Year basis, Gross Signed Premiums 2008 – 2010 Total direct, reinsurance premiums* 2010 Total premiums by class Brokers (direct/reinsurance) & number of coverholders and service companies by domicile Click anywhere to CONTINUE YOUR NEED & OUR PRODUCTPRODUCT TUTORIAL

13. What is contained in the Business Environment section? > This section contains the following: Business Environment MACROECONOMIC INDICATORS GOVERNANCE INDICATORS DOING BUSINESS INDICATORS * Forecasts 2005 – 2015* Gross Domestic Product, Inflation, population etc. 2010 / 2011 Rule of Law, Corruption, Political Stability rankings 2010 / 2011 Competitiveness, protecting investors rankings Click anywhere to CONTINUE YOUR NEED & OUR PRODUCTPRODUCT TUTORIAL

14. What happens in the Benchmarking Tools section? > You will find the following structure 0 0 Click to return to Content Dashboard 1 1 Choose from DROP-DOWN MENU up to 5 TERRTORIES you want to compare in this group 2A Choose from DROP-DOWN MENU up to 3 INDICATORS you want to compare your chosen territories 2B Click to see PRE-SELECTED CHARTS for chosen territories TIP: In order to see the DROP-DOWN MENU more clearly, use the zoom function: choose 100% ! Click anywhere to CONTINUE YOUR NEED & OUR PRODUCTPRODUCT TUTORIAL

15. What happens in the Pre-Selected Charts section? > You will find the following structure 0 0 Click to return to Content Dashboard 0.1 Click to return to Benchmarking Tool 0.1 1 Pre-Selected Charts for up to 5 TERRTORIES + Underlying Data for Territories chosen in Benchmarking Tool 1 “This takes you back to: 1)Change your territories 2)View other pre- selected charts (if available)” 2 Further Pre-Selected Charts for up to 5 TERRTORIES (if available) 2 Click anywhere to CONTINUE YOUR NEED & OUR PRODUCTPRODUCT TUTORIAL

16. What happens in the Indicators section? > You will find the following structure 0 0 Click to return to Content Dashboard 1 Name of the Category of Indicators 1 COUNTRIES IN ALPHABETICAL ORDER REGIONS 2 SOURCE & UNIT of Indicators 2 TIP: You can copy the entire sheet to do bespoke analysis Click anywhere to CONTINUE YOUR NEED & OUR PRODUCTPRODUCT TUTORIAL

17. You have just completed Module 1, which gives you an overview of: > …where to find Compare Countries………………………………. > …access levels for our customers………………………………… > …how Heat Maps are constructed………………………………… > …all sections included in Heat Maps……………………………… > …the structure of the Compare Countries spreadsheet………… > …the Benchmarking Tools section………………………………… > …Pre-Selected Charts………………………………………………. CLICK to play again CLICK to play again CLICK to play again CLICK to play again CLICK to play again CLICK to play again CLICK to play again > …available formats for the Raw Indicators…………………………. CLICK to play again > …what is contained in the Insurance Market section……………… CLICK to play again > …what is contained in the Lloyd’s Market section……………… CLICK to play again > …what is contained in the Business Environment section…….… CLICK to play again Compare Countries (Data): YOUR NEED & OUR PRODUCTPRODUCT TUTORIAL > …Compare Countries………………………………………………. CLICK to play again > …How does Compare Countries fit into the MI Product Range.. CLICK to play again