1. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Satellite Navigation Head to Head Test London, July/August 2013

2. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Summary In a series of Head-to-Head journeys undertaken with live traffic devices from TomTom, Google, Garmin and CoPilot, the routes generated by Tom Tom delivered drivers to their destinations 5% quicker than the next quickest device i.e. 2 minutes quicker on a typical commuting journey of around 40 minutes

3. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Introduction The new generation of satellite navigation devices and smartphone apps have the ability to link navigation to live traffic information, with the goal of avoiding delays and optimising journey times by routing around traffic problems TomTom wished to compare the performance of its own traffic information supported satellite navigation device – the TomTom Go 500 with that of it’s competitors A Head-to-Head Test was devised which tested the performance of 5 satellite navigation devices on the same journeys at the same times on the same days

4. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Introduction The objective was to compare the performance of the satellite navigation devices in terms of: – Estimated Time of Arrival (ETA) vs Actual Time of Arrival (ATA) – Estimate Travel Distance (ETD) vs Actual Travel Distance (ATD) – Trip Duration – Trip Distance – Performance in traffic

5. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Introduction 5 identical vehicles were be deployed (2013 Model Ford Fiesta), each manned by a driver and co-driver Each vehicle had one satellite navigation device and one GPS tracking device installed A series of 85 trips of differing lengths/durations was devised making a total of 425 individual journeys (5 devices x 85 trips) All 5 vehicles took the same trip (same start and end point) at the same time (separated by 2 minutes) on the same day The 2 minute separation was used to ensure that the drivers were following their navigation devices, not each other in convoy, as they made their journeys

6. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Introduction Journeys were taken between 6.00 am and 9.30 am in the morning and 4.00 pm and 7.30 pm in the evening, these times were chosen as the busiest times for traffic in London. Although there is no ‘official’ rush hour, Transport For London’s peak fares are between 4.30 am and 9.30 am and there is other anecdotal evidence to suggest that the evening rush hour starts at 4.00pm The GPS tracking devices tracked the exact location of each vehicle as they undertook each journey Drivers followed the instructions given by the satellite navigation device, co-drivers kept a record of key data for each journey and traffic conditions

7. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Introduction Each satellite navigation device was set up in the same way: Factory defaults Quickest Route Traffic alerts on (if available) Speed camera alerts on (if available) Speed limit alert on (if available) Audio navigation on Toll roads = Yes

8. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Introduction Our target average journey time was based on the ‘typical commute’ of 40 minutes, we achieved an average of 40m 24s across all journeys

9. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk

10. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk

11. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk

12. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk

13. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk

14. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Devices All devices needed an internet link to collect live traffic information

15. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Teams and Devices 6 driving teams were used, the devices were rotated between the teams each day

16. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Journey Schedule The first morning trip started soon after 6.00am and the first evening trip soon after 4.00pm

17. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Typical Trip Schedule

18. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Trips by Team/Device

19. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Journey Start/End Points

20. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Overall Performance

21. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Average Trip Time On average, the TomTom GO 500 was faster than any other device Base: 85 trips

22. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Average Trip Time Base: 85 trips Team 4 were the slowest, over 2½ minutes slower than average

23. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Average Trip Time - weighted Base: 85 trips Even after reweighting the data to remove driver variation, the TomTom GO 500 was over 2 minutes quicker than Google and over 3 minutes quicker than Garmin 3598 and CoPilot

24. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Average Trip Time by Duration Base: 85 trips Number of journeys: Under 30 minutes: 145 30-59 minutes: 216 Over 60 minutes: 64 Total: 425 The TomTom GO 500 performed comparatively well on shorter trips and best overall on trips over 30 min

25. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Average Trip Time by Distance Base: 85 trips No. of journeys: Under 5 miles: 41 5-10 miles: 158 10-20 miles: 138 Over 20 miles: 88 Total: 425 The TomTom GO 500 performed comparatively well on all lengths of trips, and best overall on those between 5 and 20 miles

26. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Average Trip Time by Location Base: 85 trips No. of journeys: Inner to Inner: 15 Inner to Outer: 19 Outer to Inner: 22 Outer to Outer: 29

27. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Trip Duration vs Trip Distance Base: 425 journeys

28. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Average Trip Distance On average, the Garmin 3597 travelled an extra mile compared to TomTom Base: All trips

29. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Average Trip Speed Even though the Garmin 3597 achieved the best average speed, it only had the 3 rd best trip time as it routed over longer distances Base: All trips

30. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Overestimated Underestimated ETA Accuracy: ETA-Arrival Time 4 of the devices underestimated the trip time, the CoPilot was underestimating by almost 20% Base: All trips

31. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Underestimated Distance Accuracy: Estimated-Actual Distance All devices underestimated the trip distance, the Garmin 3597 underestimated by almost 5% Base: All trips

32. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Rijn Vogelaar Average difference between original ETA and ETA during trip TomTom Garmin 3597 CoPilot Garmin 3598 Google As trips got longer, the difference between the original ETA and the in-trip ETA increased; Garmin 3598 was the most accurate and Copilot the most inaccurate Journey Time Average ETA difference Base: All trips

33. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Traffic Conditions

34. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Weight of traffic All journeys Morning Evening Traffic was at its heaviest during the evenings Base: All trips

35. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Driving Conditions All journeys Driving conditions were almost perfect Base: All trips

36. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Satnav Performance

37. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Satnav Performance Garmin 3597 Garmin 3598 CoPilot Google TomTom Go 500 Base: All trips Dedicated PNDs performed more consistently

38. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Satnav Performance Garmin 3597 Garmin 3598 CoPilot Google TomTom Go 500 Slow to recalculate routes Screen road layout not matching actual road priorities Showing congestion when none observed Not showing congestion when congestion observed Not alerting to traffic congestion Voice instruction lost or late Difficult to read roundabout turns Lost connection/screen frozen Lost connection, no traffic information Routed down one way/closed road Voice navigation problems, either absent or conflicting with screen Not redirecting around traffic congestion Made some routing choices which extended journey time Confusing directions, turns and lanes not clear Not showing congestion when congestion observed Made some routing choices which extended journey time

39. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Garmin 3597 Garmin 3598 TomTom Go 500CoPilotGoogle Satnav shows no traffic problems/no traffic problems observed07231 Satnav shows no traffic problems/traffic problems observed2515232823 Satnav shows traffic problems/no traffic problems observed1461101 Satnav shows traffic problems/traffic problems observed2123102230 Satnav shows traffic problems/different traffic problems observed00011 Red Count3921243824 Green Count2130122531 Exception Reporting Mostly queuing traffic observed but not shown on screen Numbers are the count of each traffic situation type when driving teams felt it necessary to report an exception Minimal reporting of ‘false positives’ Base: All exception reports for all trips

40. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Garmin 3597 Garmin 3598 TomTom Go 500CoPilotGoogle Satnav shows no traffic problems/no traffic problems observed834871851850819 Satnav shows no traffic problems/traffic problems observed9344415778 Satnav shows traffic problems/no traffic problems observed21114 0 Satnav shows traffic problems/traffic problems observed12015888171162 Satnav shows traffic problems/different traffic problems observed21321 Red Count11455456878 Green Count95410299391021981 Red/Green Percentage11.9%5.3%4.8%6.7%8.0% ETA Reporting Lowest inaccuracy percentage Base: All ETA reports for all trips Numbers are the count of each traffic situation type, taken with the ETA every 3 minutes throughout the journey

41. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk What did the team think?

42. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Which device did you like the best? Base: 11 team members Taking everything into account, which of the devices did you like the best? and the next best and so on?

43. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Which device did you like the best? TomTom Go 500 Base: 11 team members Just thinking about the TOMTOM, what did you like about it? Please give as many details as you can. Very intuitive to use. Screen easy to see. Split screen feature very good. Information given in good time. Seamless transition from heavy traffic route to alternative route. It was really simple to use, easy to enter details and it would automatically look up the address as soon as you'd put in some simple details. Liked the traffic information icons, this was depicted by what looked like Red lava on the screen, it also have a bar down the right side that gave you indication of how many cars ahead you were behind in built up traffic areas. Big screen, sat in cradle nicely, tap in postcode numbers on same screen as letters. Good choice of voices and speaker sound.

44. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Which device did you like the best? Garmin 3598 Base: 11 team members Just thinking about the Garmin 3598, what did you like about it? Please give as many details as you can. Clear audible navigation and screen directions. Very easy-touch screen. Like the wide screen. Very simple menu navigation. Logical layout. This satnav was easy to use, generally gave lots of warning when coming up to turns. The split screen image was, once again, very useful and gave good alternatives when in heavy traffic. It was very intuitive to use. Taking a wrong turn the satnav was good to offer an alternative route, sometimes did take a little longer than one would hope. 1. Map easy to follow 2. Traffic information was on point 3. Camera alerts were prompt 4. Spoken directions were clear

45. Blauw Research Limited · 7-10 Adam Street · London WC2N 6AA · +44 (0)207 520 9060 info@blauw.co.uk · www.blauw.co.uk Which device performed best for…? Base: 11 team members TomTom ranked highest on all attributes