1. Ram C. Menen Senior Vice President Cargo Emirates Airline ANAMA CONFERENCE Past President, TIACA Milan 08 July 2004

2. Economies are more interdependent than ever, the main driver being globalisation. We all live in a very globalized world where the only thing that is constant is change. Centralisation vs. decentralization seems to be the dilemma that most companies face today. The Global Village

3. Globalization of production is fuelling the growth of the air cargo market. Globalization of the markets is fuelled by the liberalised trade environment that is being created around the globe. Cultural differences/preferences are what fuels the need for customisation/localisation. Global competitive environment means global branding and local customisation/marketing activity are critical to the success of the product-creation of the need!! In all this, time and timing are very critical to successful market penetration and profitability. This is all good news for air cargo. Globalization

4. Production vs. Markets Globalization refers to the shift toward more integrated and interdependent world economy. Globalization has two main components: the globalization of markets and the globalization of production. Globalization of the markets is driven by WTO and GATS trying to create a liberalised market place by tearing down the trade barriers. Globalization of production is driven by the need to achieve optimal cost efficiency in the supply chain by leveraging benefits from cheaper labour/material costs where available.

5. “Real values are created on spill over of the core business -- i.e. development of ancillary industry around the core”

6. Time Price Yield Service Express Information NEW ERA OF GLOBAL COMPETITIVENESS IS DAWNING

7. “Creating a balance between centralization and decentralization is key to success.”

8. “ Change will be forced and those who don’t change are likely to be extinct in the evolutionary process”

9. Institutional change has got to be based on three things : Transparency, transparency and transparency Ready access to information at any time from any place Companies should be orchestrator of information Create economies of scope by leveraging economies of scale BASIS OF CHANGE

10. “An airline is the best marketing agent that a country can engage to grow it’s economy”

11. Look how Emirates has grown in a free market !! Tonnage

12. Source: Dubai Cargo Village Look at what a liberalized environment can do!

13. “Has The Air Cargo Industry In Italy Really Changed?”

14. “If not, why not?” Most Italian air cargo has to be trucked to outside gateways in other countries to find economic capacity!!!

15. A liberalized environment is very critical to growth of any market place. Aero-political authorities should never find themselves constrained in opening up/negotiating by having to protect their national carrier. Travel and commerce are both inextricably linked and a liberalised environment helps catalyze the economy. What Are The Constraints?

16. What’s in it for air cargo ? Growth in globalized production actually triggers the growth in local industries as core production activity requires various ancillary support. The cargo industry plays a critical role in any activity as it gets involved right from the procurement cycle to delivering the finished product onto the shop shelf.

17. Is this what you are faced with?

18. ROLE OF THE GOVERNMENTS Governments have a key role to play in bringing in the change Role of the government should be that of a gardener catalysing the development of business environment Dr Mohan Sawney, Professor, Northwestern University Proactive governments will encourage export led growth rather than growth led exports Role of the customs should be that of a catalyst in growing commerce rather than policing trade

19. What are you going to do to change this??

20. Thank You “Barriers are only in the minds of people ”