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Space New Products to provide Added Value Marketing Conference: Kassel, March 8th, 2006
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2 How to go ahead with Infusion Technology? B.Braun Space will be constantly developed The platform is competitive with Software D (today) By end of 2006 all missing features will be enclosed The Space System: …Platform for new service products At the Bed site the market is limited: New features are not necessarily appreciated New “Service” oriented approaches are required to integrate the infusion systems into hospital- wide workflows
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3 Strategic Direction: Portfolio expansion SpaceCom WEB based Open interface
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4 An open pair of scissors Perceived added value integrated hospital workflows Space Platform Pumps at bed site
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5 Space Connectivity: From Bed level to Room level (today) The connectivity of pumps to a Patient Data Management System is already a basic requirement in some countries. SpaceCom provides an open interface into PDMS. SpaceOnline is a WEB-Based application within SpaceCom, like the B.Braun homepage, giving a bed site view of the infusion pumps. SpaceOnline
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6 How to close the scissors SpaceCom - PDMS connection - SpaceOnline Perceived added value integrated hospital workflows Space Platform Pumps at bed site
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7 CFM : Central Fluid Monitoring Clear overview of all systems on the ward Added Value Optimization of the workflow: Nurse can see all pumps that need attendance in near future Alarms can be silenced at night (patient can sleep while nurse has the complete overview over all beds on her screen CFM: From Room level to Ward level Advantages Can be installed on existing hospital hardware Installation and setup can be done by customer development with external partner CFM
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8 How to close the scissors CFM SpaceCom - PDMS connection - SpaceOnline Perceived added value integrated hospital workflows Space Platform Pumps at bed site
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9 IDMS: From Room level to Ward level Advantages Minimum implementation effort Low price Upgrade to PDMS possible Developed by external partner with experience in PDMS Added Value Automatic print out at the end of day: no precious time wasted for manual documentation Optimal implementation of fluid management Increase of medication safety IDMS: Infusion Data Management System A documentation solution for Infusion data for the entire ward
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10 PDMS installation: a challenge for hospitals High investment : 25.000 Euro per bed site High implementation effort High impact on the organization Decision process very complex Consequence: Many hospitals do not install PDM Systems today Nurses have to document relevant data manually This is extremely cumbersome with infusion pump data IDMS: From Room level to Ward level
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11 How to close the scissors IDMS CFM SpaceCom - PDMS connection - SpaceOnline Perceived added value integrated hospital workflows Space Platform Pumps at bed site
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12 Advantages Similar products are already existing SpaceCom is already prepared for integration into TIS TIS: Technician Information Server A online support tool for hospital technicians Added value Optimization of in-house service processes Automated generation of service reports E-Mail and paging services Searching/Localization of pumps through the hospital network Remote Access to bed site systems TIS: From Ward level to Hospital level
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13 How to close the scissors TIS IDMS CFM SpaceCom - PDMS connection - SpaceOnline Perceived added value integrated hospital workflows Space Platform Pumps at bed site
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14 Added Value No additional special (old- fashioned/bulky) pumps are required Patient can stay connected to his pumps when submitted to MRI (time saving) Only additional costs for one MRI-SpaceStation per hospital No additional training for nurses necessary Optimization of workflow Space MRI-Station A Space MRI-Station protects Space pumps from magnetic field of MRI environment Space MRI-Station: From Ward level to Hospital level Advantages one infusion system throughout the entire hospital development with external partner (Market leader MRI shielding )
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15 Portfolio expansion Knowledge 1.Technical 2.Implementatio n 3.Marketing New service products require knowledge on multiple levels within the organization
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16 March 2006 Jun e 200 6 Sept. 2006 Marc h 2007 Expert Group: Technical / Implementation knowledge Central Fluid Management Infusion Data Management System TIS Jan. 2007 Space MRI-Station Added value AprilSept. GNT: Marketing Knowledge Rollout of new Service Products
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17 New Service Software: Conclusion B.Braun Developed by partner companies with short development times Almost no or low development / production costs High margins New business fields Customer Optimization of Hospital Processes: high perceived Added Value Hospitals can use the Service Software on standard PC Low implementation effort No dedicated environment necessary B.Braun Space based on generic Technologies: Microsoft CE, WEB based, HTML and XML Platfor m Rollout of Products (CFM, IDMS, TIS, MRI) and Knowledge in 2006/2007 Portfoli o Added Value
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