1. Charlotte County 2013 Summer Tourism Presented to: Charlotte Harbor Visitor and Convention Bureau Research Data Services, Inc. December 5, 2013

2. Research Data Services, Inc. 12.05.13 Methodology

3. Research Data Services, Inc. 12.05.13 Visitor Profile Research Data drawn from: Face-to-Face Surveys Post Visitation Email Surveys Reporting: Summer Season 2013 Sample distribution: 266 West County Visitor Surveys 499 Potential Visitor Surveys

4. Research Data Services, Inc. 12.05.13 Visitor Profile Research Reporting Topics: Destination Branding and Attractors Sources of Travel Information Internet Usage for Travel Incidence of First Time Visits Transportation Modes Purpose of Trip Party Size, Composition, Length of Stay Travel Budget Visitor Demographics

5. Research Data Services, Inc. 12.05.13 Visitation Trend Research Data drawn from: Inquiry Zip Codes Visitor Profile Survey Reporting: Summer Season 2013

6. Research Data Services, Inc. 12.05.13 Flow of Visitor Expenditures STARTFINISH Outflow ofFunds Outflow of Funds Inflowof Revenues Inflow of Revenues Visitors Pay Taxes To the Board of County Commissioners Which uses them to promote tourist development programs and/or to support facilities That bring visitors to the County Visitors spend $ in the Community These expenditures create income, jobs, and support infrastructure in the Community Benefits Community tax payers and reduce tax burden

7. Research Data Services, Inc. 12.05.13 Summer Season April – September 2013

8. Research Data Services, Inc. 12.05.13 Key Visitor Metrics (Apr. – Sep. 2013) (Overnight Visitors Staying in Charlotte County Commercial Lodgings) 154,700 people Estimated Number of Visitors $112,262,700 Estimated Direct Expenditures $171,200,600 Total Economic Impact

9. Research Data Services, Inc. 12.05.13 Key Visitor Metrics (Apr. – Sep. 2013) (Overnight Visitors Staying in Charlotte County Commercial Lodgings) 2.9 people Average Immediate Party Size 6.3 nights Average Length of Stay in Charlotte $2,104.47 Average Party Budget

10. Research Data Services, Inc. 12.05.13 Visitor Origin Distribution (Apr. – Sep. 2013)

11. Research Data Services, Inc. 12.05.13 Top Domestic DMA’s (Apr. – Sep. 2013) Rank Order Tampa/St. Petersburg 1 Sarasota 2 Greater Orlando Area 3 Ft. Myers/Naples 4 West Palm Beach 5 New York 6 Cleveland 7 Philadelphia 8 Pittsburgh 9 Chicago 10

12. Research Data Services, Inc. 12.05.13 Charlotte County OccupancyADR 2012201320122013 April47.4%49.2%$76.65$78.81 May45.244.268.8873.36 June40.846.968.1873.41 July40.640.567.6871.26 August38.343.068.9472.12 September36.740.068.5873.01 Apr. - Sep. Average41.5%44.0%$69.82$73.66 Smith Travel Research Occupancy

13. Research Data Services, Inc. 12.05.13 Destination Choice Factors (Multiple Response) West Charlotte Visitors Previous Visit31.7% Friends/Family in Area14.5 Gulf/Beach13.8 Close to Home/Convenient12.2 Quiet/Tranquil/Laid Back9.8 Recommendation/Word of Mouth8.1 Not Congested/Unspoiled6.5

14. Research Data Services, Inc. 12.05.13 Purpose of Trip (Multiple Response) West Charlotte Visitors Vacation/Getaway94.7% To Visit with Friends/Family24.2 Family Events10.4 A Fishing Trip10.3 A Boating Trip7.2

15. Research Data Services, Inc. 12.05.13 Types of Websites Consulted for Travel Information (Multiple Response) West Charlotte Visitors Destination Sites46.2% Hotel Websites43.3 Airline Websites39.5 Review/Rating Sites (i.e., Trip Advisor, Yelp, etc.) 37.8 Booking Sites (i.e., Travelocity, Expedia, etc.) 36.3 Restaurant Websites35.7 Mapping Sites (i.e., Map Quest, Google Maps, etc.) 33.9 Rental Car Websites27.3 Social Networking Sites (i.e., Facebook, Twitter, Pinterest, etc.) 17.2 Daily Deal/Coupon Sites (i.e., Groupon, Living Social, etc.) 16.2

16. Research Data Services, Inc. 12.05.13 Booked on the Internet for Trip (Prompted)

17. Research Data Services, Inc. 12.05.13 Charlotte Messaging 39.1% Seen/Read/Heard Charlotte Message 76.0% Influenced (Base: Resp. who saw/read/heard msg.)

18. Research Data Services, Inc. 12.05.13 How Visitors Travel to Charlotte

19. Research Data Services, Inc. 12.05.13 Airports Deplaned (Visitors who flew)

20. Research Data Services, Inc. 12.05.13 Repeat Charlotte County Visitation 2.7% of visitors are visiting Florida for the first time.

21. Research Data Services, Inc. 12.05.13 How First Learn About Charlotte (Multiple Response) West Charlotte Visitors Recommendation57.0% Internet35.9 Magazine/News Story11.9 Brochure/Visitor Guide12.3

22. Research Data Services, Inc. 12.05.13 Party Composition (Multiple Response)

23. Research Data Services, Inc. 12.05.13 Activities Enjoyed in Area (Multiple Response) West Charlotte Visitors Beach90.7% Relaxing78.5 Dining Out77.5 Swimming76.8 Walking on the Beach70.6 Pool64.4 Reading57.8 Shopping52.6 Shelling51.4 Fishing36.6 Visiting with Friends/Relatives33.8

24. Research Data Services, Inc. 12.05.13 Satisfaction/Plan to Return 89.4% of West Charlotte visitors plan to return to the area.

25. Research Data Services, Inc. 12.05.13 Demographics West Charlotte Visitors Average Age51.7 years Median Household Income$86,937

26. Research Data Services, Inc. 12.05.13 Charlotte Comments Rent a golf cart at the marina, cruise around the island, visit the beaches, lighthouse and restaurants and Loose Caboose for some ice cream. Lovely weather. Need more parking spaces. Beautiful beach. Lifeguards would be nice. Beautiful and tranquil. The most relaxing vacations ever taken among the nicest people I've ever met. Nice clean water, great golfing, good restaurants. Everything is so close. Don’t have to drive far. Great food and lots to do. Good secret, great fishing, reasonable prices for rentals. Wonderful and hot. We want to package it up and take it home to England. Even if it rains there is still plenty to do. Relaxing old style Florida. It is dead during the off season! The area is beautiful but lacks cultural opportunities.

27. Research Data Services, Inc. 12.05.13 Charlotte Comments

28. Thank You!!