1. Social Networking for Attorneys A Roadmap for Success LACBA Small Firm & Solo Practitioners Conference June 25, 2009

2. Social Networking v. Social Media Social Networking –focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.

3. Social Networking v. Social Media Social Media –is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.

4. Social Media & Social Networking Applications

5. Outline Introductions Who is using social media and networking? Blogging, LinkedIn, Facebook, Twitter, Oh My Benefits of social media and social networking Social media and networking marketing plans

6. Outline Potential pitfalls and ethical considerations How to use these tools effectively How to keep your networking social, yet maintain your professionalism Where to begin Questions

7. Adrianos Facchetti Attorney Law Offices of Adrianos Facchetti Author California Defamation Law Blog –www.linkedin.com/in/defamationlawyer –www.twitter.com/adrianos –www.defamationlawblog.com –www.losangelesbankruptcylaw.net –www.facebook.com/pages/Burbank- CA/Bankruptcy-Filings/76177223607

8. Gordon P. Firemark Entertainment Lawyer & Consultant Law Offices of Gordon P. Firemark Author Entertainment Law Update Theatre Lawyer –http://firemark.com –http://entertainmentlawupdate.com –http://theatrelawyer.com/ –www.linkedin.com/in/gfiremark –www.twitter.com/firemark

9. H. Scott Leviant Practice Group Director Initiative Legal Group LLP Author The Complex Litigator –www.thecomplexlitigator.com –www.linkedin.com/in/hsleviant –www.twitter.com/hsleviant

10. Victoria Pynchon Attorney-mediator and arbitrator ADR Services, Inc. Author Settle It Now Negotiation Blog –www.negotiationlawblog.com –www.linkedin.com/in/victoriapynchon –www.twitter.com/vpynchon

11. Heather Morse Milligan Director of Marketing Barger & Wolen LLP Author & Editor The Legal Watercooler –www.legalwatercooler.blogspot.com –www.linkedin.com/in/heathermilligan –www.twitter.com/heathermilligan

12. Who is using the Internet? FUTURE and CURRENT decision makers are HERE!

13. Who is using the Internet?

14. Who is Using Social Media & Networking? Adult Internet users who have an online social network profile has more than quadrupled in the past four years -- from 8% in 2005 to 35% Pew Internet & American Life Project's December 2008 tracking survey

15. Who is Using Social Media & Networking? Online adults with profiles on social networking sites –75% of 18-24 –57% of 25-34 –30% of 35-44 –19% of 45-54 –10% of 55-64 –7% of 65 and older Pew Internet & American Life Project's December 2008 tracking survey

16. Who is Using Social Media & Networking?

18. Blogging, LinkedIn, Facebook, Twitter, Oh My

19. Why Blog? Blog FacebookLinkedIn Social Book Marketing TwitterEmail YouTube & Podcasting

20. Blogging, LinkedIn, Facebook, Twitter, Oh My

21. Who’s on LinkedIn –April 2008: 118,000 –June 2008: 216,000 –December 2008: 406,000 –March 2009: 563,000 –June 2009: 840,000

22. How are People Using LinkedIn v. Facebook?

23. Blogging, LinkedIn, Facebook, Twitter, Oh My

25. Portrait of a Facebook User

29. Blogging, LinkedIn, Facebook, Twitter, Oh My

30. What is Twitter? Microblogging site 140 characters or less “It’s a chance to deliver short personal messages to business connections and friends to let them know what you’re thinking and what you’re doing.” Jeffrey Gitomer www.gitomer.com

31. Portrait of a Twitter User Median age of a Twitter user is 31 –median age of a MySpace user is 27 –median age of a Facebook user is 26 –median age of a LinkedIn user is 40.7 Twitter users are slightly more racially and ethnically diverse than is the full U.S. population.

32. Portrait of a Twitter User Twitter users are also slightly more likely to live in urban areas –35% of Twitter users live in urban areas (compared to 29% of all Internet users) –9% of Twitter uses and status updaters live in rural areas (compared to 17% of Internet users) Pew Internet & American Life Project's Twitter and Status Updating

33. Portrait of a Twitter User

34. Managing Twitter Messages

35. Blogging, LinkedIn, Facebook, Twitter, Oh My NewsReaders –Google Reader, Yahoo, Bloglines, etc. Friendfeed Ning MeetUp PodCasting –Gordon Firemark’s Entertainment Law Update PodcastEntertainment Law Update Podcast YouTube –Ed Poll’s LawBizGuideLawBizGuide Syndicating content –JDSupra Smart Phones

36. Benefits of Social Media and Social Networking Helping small firms and solos Delivering work directly or indirectly? Personal successes Attracting media Recommendations –for small firms and solos –For those just starting out Misconceptions

37. Social Media Marketing Plans Pre-planning your social media and social networking Firm v. personal pages on LinkedIn, FB, Twitter, etc. How much time to invest? Law firm brands v. personal brands Building blogs on your own, or using consultants Branding – blog under your name or niche?

38. Potential Pitfalls and Ethical Considerations How do you maximize time when social networking? How do you cut through the noise and stand out? What applications are out there to manage incoming messages? –Shortcuts to save time? Can you delegate social networking? Social media?

39. Potential Pitfalls and Ethical Considerations Can you really develop personal relationships? Maintaining professionalism Role models out there? Recovering from a mistake

40. Potential Pitfalls and Ethical Considerations Social networking policies Rules relating to attorney advertising Unintentionally creating attorney client relationships Avoiding impressions of providing legal advice Client confidentiality and privacy Unauthorized practice of law

41. Questions??