1. Advertising
Terms to Know

2. Click on the links to learn more about these terms!
List of Terms
BIAS
PROPAGANDA
EMOTIONAL APPEALS
BANDWAGON
PLAIN FOLKS
SNOB APPEAL
TESTIMONIAL
REPETITION
Click on the links to learn more about these terms!

3. Bias
Definition: Personal and unreasonable judgment of something or someone.
Examples:
Race – “separate but equal” was not always equal
Brand of Clothing – Hollister is better than Mossimo because it costs more.
Music – I only listen to rap because I know it is the best type of music.
BIAS PROPAGANDA EMOTIONAL APPEALS BANDWAGON PLAIN FOLKS SNOB APPEAL TESTIMONIAL REPETITION

4. Propaganda
Definition: Misleading or unclear information that is gradually spread.
Examples:
Rumors
War Posters
Advertisements
Political Campaigns
Media
BIAS PROPAGANDA EMOTIONAL APPEALS BANDWAGON PLAIN FOLKS SNOB APPEAL TESTIMONIAL REPETITION

5. Emotional Appeals
Definition: The advertiser appeals to people’s emotions.
Examples:
Fear
Joy
Sadness
Happiness
Love
BIAS PROPAGANDA EMOTIONAL APPEALS BANDWAGON PLAIN FOLKS SNOB APPEAL TESTIMONIAL REPETITION

6. Bandwagon
Definition: Encourages the readers/viewers to go along with everyone else.
Examples:
Everyone is…
All people…
Don’t be left out…
Join in…
BIAS PROPAGANDA EMOTIONAL APPEALS BANDWAGON PLAIN FOLKS SNOB APPEAL TESTIMONIAL REPETITION

7. Plain Folks
Definition: Advertising technique that appeals to readers/viewers by using common people to advertise a product.
Examples:
Families
Friends
Children at School
Busy mom
BIAS PROPAGANDA EMOTIONAL APPEALS BANDWAGON PLAIN FOLKS SNOB APPEAL TESTIMONIAL REPETITION

8. Snob Appeal
Definition: Advertising technique that appeals to readers/viewers by promoting that the “best” people support the product.
Examples:
NFL Players
Celebrities
Musicians
Good looking men/women
BIAS PROPAGANDA EMOTIONAL APPEALS BANDWAGON PLAIN FOLKS SNOB APPEAL TESTIMONIAL REPETITION

9. Testimonial
Definition: An advertising technique in which a product is endorsed by someone who has used the product and finds it beneficial.
Examples:
Milk
Proactive
Nyquil
BIAS PROPAGANDA EMOTIONAL APPEALS BANDWAGON PLAIN FOLKS SNOB APPEAL TESTIMONIAL REPETITION

10. Repetition
Definition: Repeating something so that the reader/viewer remembers it.
Examples:
Slogans
Symbols
Frequency of Ad
BIAS PROPAGANDA EMOTIONAL APPEALS BANDWAGON PLAIN FOLKS SNOB APPEAL TESTIMONIAL REPETITION

11. For More Information…
Below are links to Internet URLs that offer information on more advertising techniques:
Advertising Techniques
AdCracker
Media Awareness Network