1. | Basel Discovering Windows Azure Mobile Services and Media Services Ken Casada kcasada@microsoft.com

2. Agenda Windows Azure Mobile Services40’ Windows Azure Media Services20’

3. | Basel Positioning Azure Mobile Services Understanding Mobile Services and their Target Group

4. What is Windows Azure Mobile Services? Framework: create backend services Built with Node.js, based on Windows Azure Websites Target group: mobile apps Create Windows Store, WP, iOS, Android and HTML/JS apps super-fast Need one common backend to store and exchange data How you need to think about it? Need backend services for your apps…and your apps only Not a replacement for Websites or cloud services which offer higher level of control

5. Mobile Services App Architecture SDKs REST API Node.js Your Scripts (insert / update / delete / read)

6. | Basel DEMO

7. Working with data within a script Request (parameter of insert/update/del/read.js scripts) Execute the default operation Query (parameter of read.js script) Contains all information for filtering, paging, sorting Can be edited to add custom query logic Table/s CRUD operations + query MSSQL Direct SQL Statements Script Sample available here: http://www.windowsazure.com/en-us/develop/mobile/http://www.windowsazure.com/en-us/develop/mobile/ Server script reference: http://msdn.microsoft.com/en-us/library/windowsazure/jj554226.aspxhttp://msdn.microsoft.com/en-us/library/windowsazure/jj554226.aspx Server Script example how tos: http://msdn.microsoft.com/en-us/library/windowsazure/jj591477.aspxhttp://msdn.microsoft.com/en-us/library/windowsazure/jj591477.aspx

8. A couple of preview features Scheduler Execute scripts on a Schedule (by minutes / hours /months...) Execute scripts on Demand (ex: schedule sending push notifications for a given time of the day) Scale Scale out instance count / scale up VM size / scale up SQL DB

9. Windows 8 (1) (2) (3)

10. | Basel (DEMO) Adding Push Notification using VS2013

11. Authentication support in Mobile Services Out of the box (tutorial available here):here Microsoft Account, Facebook, Twitter, Google  Register your app with an identity provider  Restrict permissions to authenticated users  Add authentication to the app Customer authentication Josh Twist: http://www.thejoyofcode.com/Exploring_custom_identity_in_Mobile_Services_Day_12_.aspxhttp://www.thejoyofcode.com/Exploring_custom_identity_in_Mobile_Services_Day_12_.aspx Josh Twist Tip: (caching user’s identity)caching user’s identity

12. | Basel Azure Media Services

13. Challenges Infrastructure costs Managing costs Monetizing contents Digital Rights Management Security High Quality videos for any device Anywhere and Anytime

14. What Do We Mean by Media Services? Encoding Windows Azure Media Services Format Conversion Content Protection On-Demand Streaming Ingestion Live Streaming: today in private preview (early adopters program) Analytics: will be rolled out as they become available

15. Using Media Services for.... Delivering training video to the employees of your company Streaming video content for your web site Streaming video on demand premium content Streaming live video for big events (ex: London Olympics games)

16. Azure Media Services for developers Controlling Media Services Building a custom media app workflow that can automatically upload, encode and deliver videos. REST API for all platforms  http://msdn.microsoft.com/en-us/library/windowsazure/hh973618.aspxhttp://msdn.microsoft.com/en-us/library/windowsazure/hh973618.aspx.NET SDK  http://msdn.microsoft.com/en-us/library/windowsazure/hh973613.aspxhttp://msdn.microsoft.com/en-us/library/windowsazure/hh973613.aspx Java SDK  https://github.com/windowsazure/azure-sdk-for-java - Windows/Mac/Linuxhttps://github.com/windowsazure/azure-sdk-for-java Developing Azure Media Services client Building client applications that can consume streaming media from Media Services (Windows 8/WP/iOS/xBox/Flash Player/SL/Android/ Embedded devices – Connected TV, IPTV) Client SDK's and player frameworks Docu: http://msdn.microsoft.com/en-us/library/windowsazure/dn223283.aspxhttp://msdn.microsoft.com/en-us/library/windowsazure/dn223283.aspx Windows Azure Media Services MSDN documentation http://msdn.microsoft.com/en-us/library/windowsazure/hh973629.aspx

17. What Do We Mean by Media Services? Encoding Windows Azure Media Services Format Conversion Content Protection On-Demand Streaming Ingestion Live Streaming: today in private preview (early adopters program) Analytics: will be rolled out as they become available

18. | Basel DEMO

19. Pricing and SLA Encoding Service Free Trial (3mths) SharedReserved Encoding Price Free (100GB limit) $1.99 Per GB $1.99 Per GB + $99 per month/RU Encoding SLA NA Availability = 99.9% Measured as REST API availability No guarantee on wait time between tasks Availability = 99.9% Measured as REST API availability Media tasks running concurrently = Number of reserved units Streaming Service Free Trial (3mths) SharedReserved Streaming Price Free (100GB limit) Standard Egress Rates Standard egress rates + $199 per month Streaming SLA NA Availability = NA No bandwidth guarantee Availability = 99.9% Measured as server availability based on response time Peak bandwidth of 200 Mbps per Reserved Unit allocated for Origin

20. New Feature - Dynamic packaging Allows you to re-use your encoded content and bring it to various streaming formats without repackaging the content. Video sourcesMulti-bitrates Mp4 Origin Server HLS Smooth Streaming Encode Package Video sourcesMulti-bitrates Mp4 Origin Server HLS Smooth Streaming Encode Dynamic Packaging Traditional Encode and Package Dynamic Packaging Package Input format: Mp4 or Smooth Streaming Output format: Smooth Streaming, Http-Live-Streaming v4, MPEG-DASH You need to have at least 1 reserved streaming unit to enable dynamic packaging! DASH DEMO: Channel 9 videoChannel 9 video

21. What is MPEG-DASH? Currently there are three major vendor-centric streaming formats (all takes H.264 as input) Smooth StreamingHttp Live Streaming Http Dynamic Streaming

23. More... How am I going to get 5 Terabytes of media up to the cloud? http://blog-ndrouin.azurewebsites.net/?p=561 Additional resources http://www.windowsazure.com/en-us/services/media-services/