1. Richard Firminger General Manager, Europe February, 2012 Using analytics to take your mobile games to the next level

2. Flurry Overview 60,000 150,000 App Developers: Live Applications: Flurry Analytics Better Apps: iOS, Android, BB, WP, J2ME, HTML5 390M Devices per month: 27B Sessions per month: AppCircle Network Acquisition & Monetization: iOS, Android 5,000 App Developers: 180M Devices per month: 300B Events per month: 6M Daily Completed Views

3. AppCircle: App Traffic Acquisition & Monetization Data-driven app recommendations across iOS and Android apps Get your app discovered, drive more daily active users and earn revenue Analytics: Audience Insight, Engagement and Retention Free and powerful. Leading app analytics (iOS, Android, WP, BB, J2ME, HTML5) Understand and segment app audiences to maximize engagement and revenue AppCircle Clips: Engaging Brand Impressions & CTAs with TV-style video Distribute and serve highly targeted video across iPhone and iPad apps Cost-Per-Completed-View Model for best ROI 1 2 3 Flurry Services

4. Important Industry Trends

5. iTUNES APP STOREANDROID MARKET August 2010May 2011July 2011October 2011December 2009March 2009 Supply: Already Hundreds of Thousands of Available Apps Sources: Google, Apple, Flurry Estimates; Numbers in thousands

6. Source: Flurry Analytics Christmas 2011: Breaking the one billion app barrier New iOS & Android App Downloads, Holiday Week (billions) +60% WEEKLY AVE, DEC 4 - 17 DECEMBER 25 - 31

7. iOS and Android, Addressable Market Addressable Market: iOS & Android Users Running Apps, Last 30 Days (MM) Sources: Flurry Analytics, Nov 20 – Dec 20, 2011; CIA World Factbook; IMF; Miller-McCune

8. iOS and Android, Market Upside Source: Flurry Analytics & Estimates; CIA, The World Factbook, Adults = 15 – 64 years old

9. Customers Try a Lot of New Content Sources: Flurry Analytics, New App Downloads Across Categories

10. 47% 32% 9% 7% 5% Games Social Networking News Entertainment Other TIME SPENT PER APP CATEGORY Sources: Flurry Analytics But Continue Use Across a Few Categories

11. Mobile Freemium Games: Women Thrifty, Men Binge Source: Flurry Analytics Mobile Freemium Games: Money Spent by Age and Sex Males (58%) Females (42%) 13 – 17 18 – 24 25 – 34 35 – 54 55+ 9% 16% 7% 20% 12% 1% 3% 2% 29%

12. Men Spend More per Transaction (31%) Mobile Freemium Games: Transaction Size by Age and Sex $15.5 $15.2 $12.0 $12.5 $14.8 $10.4 $11.8 $8.2 $16.4 Males ($15.6) Females ($11.9) 13 – 17 18 – 24 25 – 34 35 – 54 55+ Source: Flurry Analytics

13. TIME SPENT PER CATEGORY, BY COUNTRY, SESSIONS Europe Likes Casual Games and Social Networking Source: Flurry Analytics

14. Source: Flurry Analytics & Estimates iOS & ANDROID APP RETENTION, MONTHS SINCE ACQUISITION App Audience Retention is a Challenge

15. Understanding your customers Using analytics to make better games and deepen engagement

16. Key Insights Delivered by Analytics Usage Statistics Measure the absolute performance of an app Usage Benchmarks Measure the relative performance of an app Audience Analysis Understand the make-up of an app audience Audience Segmentation Group your audience into meaningful groups based on any metric Event Tracking Learn what tasks users complete within your app Portfolio Management Measure overlap in consumer usage across your portfolio 1 2 3 4 5 6

17. Understand and Improve User Experience

18. Measure and Segment Audiences

19. Conduct Market Analysis

20. Track Sales Conversions

21. Track Ad Network Performance

22. Sales of Virtual Goods, Last 30 Days Track IAP Sales and Customer LTV Virtual Goods Sales, Last 30 Days

23. Monetise your customers

24. Android AppCircle Rewards Greatly Boosts Creative Mobile Revenue $0.40-$0.45 per install Flexible and fast Flurry’s better ad targeting drives higher payouts and is simple to integrate Uses Flurry Analytics Tracking 150K+ apps Pub Payout per Install Daily Installs Metric Definition Result Publisher revenue earned from each AC Rewards install Publisher Installs generated per day through AC Rewards $0.45 20,000 We are so pleased with AC Rewards that we are adding it in more & more parts of our game, and our revenue keeps on growing. -Vladimir Funtikov – MD Creative Mobile Android Success Story: Drag Racing

25. Thank you richard@flurry.com www.flurry.com @flurrymobile