1. MAS Rural Housing & Mortgage Finance Limited
INFORMATION MEMORANDUM

2. SR. NO.
SLIDE NAME
SLIDE NO. 1
INTRODUCTION 3 2
VISION 4
MISSION 5
BOARD OF DIRECTORS 6
THE PRODUCT 7
THE JOURNEY SO FAR AND TAKING IT FORWARD 8
MARKET SCENARIO 9
NETWORKING 11
DEVELOPMENT STRATEGY 12 10
ENABLERS 14
BUSINESS PLAN - MAS RURAL HOUSING & MORTGAGE FINANCE LIMITED 15

3. INTRODUCTION
MAS RURAL HOUSING & MORTGAGE FINANCE LTD. (MRHMFL) is the housing finance company registered with National Housing Bank. It is promoted by MAS FINANCIAL SERVICES LIMITED (MAS).
MAS FINANCIAL SERVICES LIMITED (MAS) is a specialized Retail Financing NBFC in business for over two decades. The company focuses on Financial Inclusion of unserved and underserved customers by providing finance to middle and lower income group through a range of products –MSE (Micro and Small Enterprise) loans, Two Wheelers, Three Wheelers and Multi Utility Vehicle finance to Individual Borrowers.
MRHMFL aims to cater to the funding requirement of the vast segment of the society in the rural, Semi urban areas and urban low & middle income group for their housing, extension, renovation and also acquiring of commercial property especially for their business use.
MRHMFL currently carry on its operations in Gujarat, Maharashtra, Rajasthan and Madhya Pradesh
The Company has 37 branches catering to 1000 centers with centralized credit and back office system.

4. Together realize the dream of every individual to “OWN a HOME”
VISION
Together realize the dream of every individual to “OWN a HOME”

5. MISSION
To be a very significant provider of financial services in the housing loan segment, thereby being the catalyst in realizing the dreams of the millions of households, especially among the LIG and MIG class in semi urban and rural areas and create value on a very large scale.

6. BOARD OF DIRECTORS More than two decades of experience in the industry
Mr. Kamlesh Gandhi
Founder and Managing Director
Chairman of Gujarat Finance Company Association & committee member of Finance Industry Development Council (FIDC). More than two decades of experience in the industry.
Mr. Mukesh Gandhi
Co founder and Director Finance
Formerly associated with Gujarat Industrial Investment Corporation &Dean of ICFAI Business School Ahmedabad & presently with Shanti Business School, Ahmedabad.
Mr. Bala Bhaskaran
Professional Director & Independent Director
Former General Manager of Gujarat state Finance Corporation & director of Som Lalit Institute of Management, Ahmedabad
Mr. Jagdish Joshipura
Professional Director
More than 25 years of experience in Banking and Finance and a practicing Chartered Accountant
Mr. Chetan Shah

7. The Product Tenure Loan Ticket Size Mode of Repayment Various Products
Housing – New
Housing – Resale
Construction
Extension & Renovation
Commercial Property – New
Commercial Property – Resale
For livelihood financing
Tenure
Loans extended for tenure ranging from 3 to 20 years.
Loan Ticket Size
` 2 Lacs to ` 35 Lacs. Average ticket size is ` 5-7 Lacs.
Mode of Repayment
Mode of repayment through PDCs irrespective of their current banking arrangement. Clients not having bank accounts are helped to open an account through tie-up with various banks.

8. The Journey so far….. And taking it forward…..
For Sustainable livelihood and Employment Generation
Housing Loan
The Journey so far……..
Taking it forward….
2011–2015
The Impact..
2009–2015
No. of clients ***
1,000
35,000
36,000
*** Belonging to MIG-LIG class of Rural, Semi Urban and Urban areas

9. Total Estimated Housing Requirement
Housing Market Size in India
Total Estimated Housing Requirement
Rural
47 Mn. Houses
Urban *
24.7 Mn. Houses
Total
71.7 Mn. Houses
HUGE
* Source : Report of the technical group. Government of India. 11th five year plan –

10. Targeted segment in affordable housing
Urban India Scenario and Market Size
6.7cr. Urban India House Hold
Opportunity
Income Group
No of
House Hold
% of House Hold
Estimated affordability of House
< Rs.75,000/- -
1.00cr.
15% -
Rs.75,000/- to Rs.1,50,000/-
1.68cr.
25%
Rs.2.5lacs to Rs.5.00lacs
Rs.1,50,000/- to Rs.3,00,000/-
2.41cr.
36%
Rs.5.00lacs to Rs.10lacs
Rs.3,00,000/- to Rs.5,00,000/-
14%
Rs.10lacs to Rs.16lacs
> Rs.5,00,000/-
0.67cr.
10%
> Rs.16lacs
Targeted segment in affordable housing
Unorganised Sector
50% to 60%
MAS Plays an important role in serving this sector. Proven track record – 3 Lacs customers 500+ Categories
Source: Indicus Analytics low cost housing in urban India presentation.
Note : Affordability defined as household which have EMI/MHI ratio of 45% of a home loan which has a 15% down payment and 12% interest carrying loan for 15 years. 10

11. Networking Head Office: Ahmedabad
Company is currently operating at 1000 centers through 26 branches in Gujarat, 6 branches in Maharashtra, 4 branches in Rajasthan and 1 Branch in Madhya Pradesh

12. Semi Urban : Talukas & Small towns
Development Strategy
Semi Urban : Talukas & Small towns
Amt. ` in Cr.
State
No. of targeted Talukas approx.
Formal Housing
Informal Housing
Commercial Property for livelihood
Project Funding for affordable Housing
Total POS
Gujarat
100 30
195 40 35
300
Maharashtra 50 20
120
180
Rajasthan 15 5 10 60 MP
Total
395 80 65
600
To create efficient distribution network at the taluka places.
Target – Approx. ` 600 Cr. by 2018.

13. Urban Focus on the informal class & affordable projects.
Development Strategy
Urban
Amt. ` in Cr.
State
No. of targeted districts approx.
Formal Housing
Informal Housing
Commercial Property for livelihood
Project Funding for affordable Housing
Total POS
Gujarat 20
125 25
190
Maharashtra 10 70 15
110
Rajasthan 7 5 40 MP 35
Total 44
240 50 45
375
Focus on the informal class & affordable projects.
Target - Approx. ` 375 Cr. by 2018.

14. Understanding the segment : Distribution Network :
Enablers
To leverage on the vast experience of nearly two decades of catering to the MIG and LIG segment of the society.
Experience :
Customized loan products for the informal segment, especially in the semi urban and Urban areas.
Customized credit screening and process designing to cater to the informal and the rural category of customers.
Understanding the segment :
Huge
Market Size :
Focus on rendering services to the villages, so far being the un-penetrated market.
Extensive distribution network especially in the underpenetrated semi urban areas.
Distribution Network :
To leverage on the existing Customer, Developer & Referral base.
Concentrated efforts to increase the customer base through well trained team.
To develop the team by ensuring promising career through their empowerment.
To focus on creating quality portfolio by following
The basics : “Extending credit where it is due.”
Process : Adherence and adaptability.
To sharpen the learning curve through self assessment and peer’s analysis from time to time.
Basic Fundamentals:

15. MAS RURAL HOUSING AND MORTGAGE FINANCE LTD.
BUSINESS PLAN
MAS RURAL HOUSING AND MORTGAGE FINANCE LTD.
INR Mn.
FY13
FY14
FY15
FY16
FY17
FY18
Total Income 46
108
247
479
792
1196
Total Expenditure 38 92
210
397
648
970
PBT 8 16 37 81
143
226
PAT 6 12 27 59
105
165
LIABILITIES
Share Capital
144
244
394
544
Reserve & Surplus 15 44 86
163
290
Net Worth
159
170
187
330
556
833
Secured & Unsecured Loans
250
972
2391
4344
6794
9981
Current Liabilities 26 49 84
129
Other Liabilities 2 3 11 18
Total Liabilities
416
1153
2610
4734
7453
10969
ASSETS
Fixed Assets 4 10 13 17
Loan Portfolio
407
1082
2467
4515
7151
10558
Other Current Assets 67
135
209
289
Other Non Current Assets 1
Total Assets
STATUTORY AUDITOR : KALARIA & SAMPAT

16. Best Wishes