2. The event Hosted in Cape Town, South Africa from 6 – 8 April 2011 Cape Town International Convention Centre and 5 Star Westin Grand Hotel

3. Your hosts

4. Exposure Profile AMEDA and all its members Profile AMEDA at all pre marketing events and regional conferences Anticipate attracting over 200 delegates from around the world Raise the profile of Africa and the Middle East AMEDA members given preferential sponsorship packages with maximum exposure Evening and social programme both African and Middle Eastern theme

5. Your host city  Situated on the southwestern tip of Africa, Cape Town is recognised as one of the most beautiful places on earth. Offering a range of attractions, breathtaking sights and endless activities, it is a year-round holiday destination with friendly people, a mild climate and rich cultural heritage.  Top tourist attractions: Table Mountain Wine lands /wine route Victoria and Alfred Waterfront (shopping) Kirstenbosch Botanical Gardens Robben Island & Cape Point

6. Conference Facilities  Cape Town International Convention Centre  Situated on the outskirts of the central business district in the shadow of Table Mountain and overlooking the city’s harbour and the Atlantic ocean.  15 minutes from the airport  Walking distance to the Victoria and Alfred Waterfront which is the hub of shops and restaurants in Cape Town  The Arabella Sheraton is a five star hotel that adjoins the Convention Centre  Three and four star accommodation available within walking distance  South Africa is one of the most cost-effective destinations with a favourable exchange rate for most visitors.

7. Agenda Planned Program 6 April 2011  10:00 – 17:30 Registration at the Conference Hotel  14:00 – 15:30 Regional CSD Group Meeting  15:30 – 16:00 Refreshments  19:00 – 23:00 CSD11 Welcome Cocktail Reception

8. Agenda Planned Program 7 April 2011  7:30 – 8:30 Breakfast at respective hotels  9:00 – 9:15 Welcoming address and remarks  9:15 – 10:30 Agenda topics for the day  10:30 – 10:50 Tea Break  10:50 – 13:00 Agenda Topics  13:00 – 14:00 Lunch  14:00 – 16:00 Agenda topics  19:00 onwards Middle Eastern themed dinner party

9. Agenda Planned Program 8 April 2011  7:30 – 8:30 Breakfast at respective hotels  9:00 – 9:15 Agenda Topics for the day  9:15 – 10:30 Agenda topics  10:30 – 10:50 Tea Break  10:50 – 13:00 Agenda Topics  13:00 – 14:00 Lunch  14:00 – 16:00 Agenda topics  19:00 onwards African themed farewell dinner party

10. Social Programme  Example of Social Programme  Opening Cocktail event in penthouse of International Convention Centre overlooking Cape Town and the harbour  Gala dinner evening one – Middle Eastern Tented dinner  Gala dinner evening two – African Theme in Cape Winelands  Spouse programme including trips to Robin Island, Table Mountain and Cape Point

11. Marketing  Power Point Presentation and Promotional Video  Presentation at regional conferences 2009 – 2011  CSD10 Conference and Sponsorship (coffee break / mug)  Exposure in international magazine (e.g. Global Custodian)  Website – www.csd11.net  AMEDA, Strate and MCDR website

12. Budget CategoryBudget ItemDescriptionExpense / Income US$ ExpensesPre event marketingVideo, logo design, website, site visit etc$ 24 000 Travel & AccommodationStrate staff, organizers, hostesses, airport meet and greet etc $ 17 300 ConferenceVenue hire, tea breaks, lunches etc$ 36 500 GiftsSpeaker & delegate gifts$ 24 300 Social ProgrammeEvening entertainment, drinks, décor etc$ 102 300 Media / PRPublic relations$ 5 100 Security & AdminSecurity, fax, phone, postage, tele staff$ 10 200 TechnicalSound and lighting$ 9 500 PrintAgenda, registration forms, banners etc$ 35 000 Business CentreSet up and man PC’s, email, fax etc$ 8 500 Event Management FeeProf events management company$ 35 000 Contingency$ 15 000 TOTAL COST$ 328 200 IncomeSponsors5 @ US$ 15 000 each (average cost)$ 75 000 Delegate registration fee200 @ US$ 1000$ 200 000 TOTAL INCOME$ 275 000 NET (ESTIMATE)- $ 53 200

13. Website Soon to be launched www.csd11.net