1. Ad Campaigns Statistics and other informations

2. More Filipinos now using Internet for news, information (Inquirer.net, 31 st January 2012) “TNS (a global research company) Digital Life 2012” showed that 45% of Filipino respondents connected to the Internet compared to 36% who listened to radio, 12% who read newspapers, and 4% magazines. The 2012 study showed a jump in the number of Internet users compared to 36% in 2011; a decrease in radio listeners who were at 40% in 2011; a further decrease in newspaper and magazine readers who were at 22% and 4% respectively in the same year. http://technology.inquirer.net/8013/more-filipinos-now-using-internet-for-news-information-study http://technology.inquirer.net/8013/more-filipinos-now-using-internet-for-news-information-study accessed on 25 July 2012, 6:52pm

3. More Filipinos now using Internet for news, information (Inquirer.net, 31 st January 2012) Television remains the dominant medium of information with 89 percent in 2012, up from 77 percent in 2011. In the Philippines, TNS interviewed 1000 respondents throughout urban areas from the ABCD socio- economic classes. The study also showed that majority of Filipinos accessing the Internet were teens and young adults, with 85 percent of Filipinos aged 16 to 20 accessing the Internet in the past four weeks, and 74 percent of Filipinos between 21 and 24 accessing the Internet in the same period. http://technology.inquirer.net/8013/more-filipinos-now-using-internet-for-news-information-study http://technology.inquirer.net/8013/more-filipinos-now-using-internet-for-news-information-study accessed on 25 July 2012, 6:52pm

4. More Filipinos now using Internet for news, information (Inquirer.net, 31 st January 2012) The study also showed that families of Overseas Filipino Workers (OFWs) in the Philippines used the Internet as the primary communication medium with 81 percent, higher than mobile phones, 77 percent, and landline telephones, 24 percent. Facebook is the primary social networking site used by 90 percent of families of OFWs to keep in contact with their relatives abroad. http://technology.inquirer.net/8013/more-filipinos-now-using-internet-for-news-information-study http://technology.inquirer.net/8013/more-filipinos-now-using-internet-for-news-information-study accessed on 25 July 2012, 6:52pm

5. More Filipinos now using Internet for news, information (Inquirer.net, 31 st January 2012) The study also showed that Filipinos accessed the Internet mostly through personal computers either at home, 50 percent, or at Internet cafes, 49 percent. It also noted that there was an increasing number of people accessing the Internet through mobile smartphones at 12 percent. http://technology.inquirer.net/8013/more-filipinos-now-using-internet-for-news-information-study http://technology.inquirer.net/8013/more-filipinos-now-using-internet-for-news-information-study accessed on 25 July 2012, 6:52pm

6. Philippine Facebook Statistics Currently, there are 28,547,240 Facebook users in the Philippines Which makes Philippines #8 in the ranking http://www.socialbakers.com/facebook-statistics/philippineshttp://www.socialbakers.com/facebook-statistics/philippines accessed on 25 July 2012, 12:38pm

7. User age distribution on FB The largest age group is currently 18 - 24 with total of 11 133 424 users, followed by the users in the age of 25 - 34.

8. Male/Female User Ratio There are 48% male users and 52% female users in Philippines, similar with other nations, such as the United Kingdom France.

9. Age growth for the past 3 months On the graph the biggest gain in the last 3 months was recorded by the age group of 25 - 34.

10. Philippine Newspapers are mostly published in the English language. Readership consist mainly of the middle and upper classes and cost between fifteen to twenty five pesos per issue. Sunday issues usually has more pages and cost slightly higher that the regular issues. http://www.allyoucanread.com/philippine-newspapers/http://www.allyoucanread.com/philippine-newspapers/ accessed on 25 July 2012, 1:18 pm

11. Business World The country's leading business newspaper represents three decades of professional economic journalism. Despite change, Business World's success over the years has constantly been anchored on a firm belief that a newspaper is a public trust. Malaya it was founded in 1981 as a Tagalog newspaper by Jose Burgos Jr. Malaya shifted to English when its sister publication, We Forum, was closed down by the Marcos government in 1983. Manila Bulletin The nation's leading newspaper. Manila Standard Today A nationally circulated newspaper published daily in the Philippines since February 1987. Stories are compact, readable and written in a lively style that has become a hallmark of the newspaper. Daily Inquirer The country’s most widely read and circulated newspaper. With over 2.7 million nationwide readers daily, it enjoys a market share of over 50% and tops the readership surveys. The Daily Tribune With the slogan "Without fear or favor", it began operating and came out with its maiden issue in February 1, 2000. The Manila Times The oldest running newspaper in the Philippines with 106 years in a nation’s rich history. The Manila Times first hit the streets on October 11, 1898. The Philippine Star It has lived up to its mission of informing and inspiring the Filipino people by upholding truth and fairness at all times. http://newspaper.philippinecentral.com/http://newspaper.philippinecentral.com/ accessed on 25 July 2012, 1:27 pm

12. Daily tabloids are mostly in Pilipino language with the exception of People's Journal and Tempo, which are both in English. They retail for six to seven pesos per issue and are popular among the Filipino masses. Abante The mission of this Tagalog tabloid is to be the leading and trend setting tabloid in the Philippine newspaper industry. Balita Bulgar Tagalog newspaper published in the Philippines. People's Journal Published in English, this newspaper is part of the Philippines' biggest group of daily tabloids. People's Taliba Tagalog counterpart of People's Journal, also from the same publisher. Pilipino Star Ngayon The sister publication of The Philippine Star in the national language. It was the first tabloid in the country to come out in full color and also the first one to establish its presence on the web. Saksi Ngayon Tagalog newspaper published in the Philippines. Tempo This English tabloid is part of the Manila Bulletin group. http://newspaper.philippinecentral.com/http://newspaper.philippinecentral.com/ accessed on 25 July 2012, 1:27 pm

13. Magazines in the Philippines http://www.philippinecountry.com/philippines_magazines/april09.htmlhttp://www.philippinecountry.com/philippines_magazines/april09.html accessed on 25 July 2012, 1:45pm