1. Prentice Hall, Inc. © 200612-1 STRATEGIC MANAGEMENT & BUSINESS POLICY 10 TH EDITION THOMAS L. WHEELEN J. DAVID HUNGER CHAPTER 12 Strategic Issues in Managing Technology and Innovation

2. Prentice Hall, Inc. © 200612-2 Executive Fear over loss of Innovation

3. Prentice Hall, Inc. © 200612-3 Technology and Innovation The Role of Management – –Innovation –Management of technology

4. Prentice Hall, Inc. © 200612-4 Technology and Innovation Environmental Scanning – –External Scanning New developments in technology

5. Prentice Hall, Inc. © 200612-5 Technology and Innovation Impact of Stakeholders on Innovation – –Lead Users Process Lay the foundation Determine the trends Identify lead users Develop the breakthrough

6. Prentice Hall, Inc. © 200612-6 Technology and Innovation Impact of Stakeholders on Innovation – –Market Research –New Product Acquisition

7. Prentice Hall, Inc. © 200612-7 Technology and Innovation Environmental Scanning – –Internal Scanning Resource development Experimentation Risk taking New ideas Autonomous project teams

8. Prentice Hall, Inc. © 200612-8 Technology and Innovation Environmental Scanning – –Resource Allocation Issues R&D intensity Time to market issues

9. Prentice Hall, Inc. © 200612-9 Product & Process R&D Innovation Life Cycle

10. Prentice Hall, Inc. © 200612-10 Technology and Innovation Outsourcing Technology – –Low significant to competitive advantage –Supplier has proprietary technology –Supplier’s better –Strategy based on design not development –Requires special expertise –Requires new people and resources

11. Prentice Hall, Inc. © 200612-11 Technology and Innovation Intellectual property – –Special knowledge used in new product or process

12. Prentice Hall, Inc. © 200612-12 Technology and Innovation Technological Competence –Absorptive capacity –Technological competence

13. Prentice Hall, Inc. © 200612-13 Categories of Innovation

14. Prentice Hall, Inc. © 200612-14 Product/Market Evolution Portfolio Matrix

15. Prentice Hall, Inc. © 200612-15 Stages of New Product Development

16. Prentice Hall, Inc. © 200612-16 Technology & Innovation Innovative Organizations – –Positive attitude toward change –Decentralized decision making –Informal structure –Interconnectedness –Organizational slack –Large size –System openness

17. Prentice Hall, Inc. © 200612-17 Designs for Corporate Entrepreneurship

18. Prentice Hall, Inc. © 200612-18 Evaluation and Control Techniques – –Stage-gate process –House of quality –Index of R&D effectiveness

19. Prentice Hall, Inc. © 200612-19 House of Quality