1. Big Data – Are You Ready? December 15 th, 2011 ICT Forum December 15 th, 2011 Frank Zervos Technology Director SEE Oracle Hellas

2. Big Data Buzz “Keeping Afloat in a Sea of 'Big Data” ITBusinessEdge – 9/6/11 “Why big data is a big deal” InfoWorld – 9/1/11 “The challenge– and opportunity– of big data” McKinsey Quarterly—5/11 “Getting a Handle on Big Data with Hadoop” Businessweek-9/7/11 “Ten reasons why Big Data will change the travel industry” Tnooz -8/15/11 “The promise of Big Data” Intelligent Utility-8/28/11

3. Big Data Use Cases Today’s ChallengeNew DataWhat’s Possible Healthcare Expensive office visits Remote patient monitoring Preventive care, reduced hospitalization Manufacturing In-person support Product sensorsAutomated diagnosis, support Location-Based Services Based on home zip code Real time location data Geo-advertising, traffic, local search Public Sector Standardized services Citizen surveys Tailored services, cost reductions Retail One size fits all marketing Social media Sentiment analysis segmentation

4. What Makes it Big Data? VOLUMEVELOCITYVARIETYVALUE SOCIAL BLOG SMART METER 101100101001 001001101010 101011100101 010100100101

5. So What is Big Data? Big Data refers to datasets that grow so large that it is difficult to capture, store, manage, share, analyze and visualize with the typical database software tools. How much is Big? It is not a single number but a set of parameters

6. Where Do We See Big Data? DatawarehousesOLTPSocial NetworksScientific Devices E v e r y w h e r e SOCIAL

7. Diverse Data Sets Transactions Information Architectures Today: Decisions based on database data Big Data: Decisions based on all your data Video and Images Machine-Generated Data Social Data Documents

8. Why Is Big Data Important? Source: * McKinsey Global Institute: Big Data – The next frontier for innovation, competition and productivity (May 2011) US HEALTH CARE $300 B Increase industry value per year by US RETAIL 60+% Increase net margin by MANUFACTURING –50% Decrease dev., assembly costs by GLOBAL PERSONAL LOCATION DATA $100 B Increase service provider revenue by EUROPE PUBLIC SECTOR ADMIN €250 B Increase industry value per year by

9. Big Data Is About… Tapping into diverse data sets Finding and monetizing unknown relationships Data driven business decisions

10. Make Better Decisions Using Big Data Big Data in Action ANALYZE DECIDE ACQUIRE ORGANIZE

11. Acquire all available data Big Data in Action ANALYZE DECIDE ORGANIZE ACQUIRE

12. Organize and distill big data using massive parallelism Big Data in Action ANALYZE DECIDE ACQUIRE ORGANIZE

13. Analyze all your data, at once Big Data in Action ANALYZE DECIDE ACQUIRE ORGANIZE ANALYZE

14. Decide based on real-time big data Big Data in Action ANALYZE ACQUIRE ORGANIZE DECIDE

15. Big Data in Public Sector Answer formerly unanswerable questions Formulate new questions and become much more agile Make evidence based decisions Democratize your data Visualize invisible knowledge Big data is here – now Data breaches Intrusion of privacy Unfair use of Data

16. Operational efficiency and productivity Fraud detection and prevention Close tax gaps Value for money for citizens Prevent crime waves Customize actions based on population segments Public utilities to reduce consumption Produce safety from farm to fork What’s in Big Data for Public Sector

17. Big Data Public Sector Barriers Shortage of expertise. Lack of Technology solutions. Lack of Data-driven mind-set. Information attainability. Political resistance. Legal issues (liability, intellectual property rights etc).

18. Oracle Integrated Solution Stack for Big Data ACQUIRE Oracle NoSQL Database HDFS Enterprise Applications ORGANIZE Hadoop (MapReduce) Oracle Loader for Hadoop Oracle Data Integrator DECIDE Analytic Applications ANALYZE In-Database Analytics Data Warehouse

19. Oracle Integrated Solution StackOracle Engineered Systems ACQUIREORGANIZEANALYZEDECIDE

20. Maximizing the Value of Enterprise Big Data Hardware and software for Big Data Integrates all enterprise data Fastest time-to-market Eco Efficiency Unmatched performance and best cost/performance