1. Silvia Boi, Beijing 15 November 2013 Engineering Ingegneria Informatica SPA www.eng.it

2. The Group. Business areas 34.2% 21.2% Public Administration, Healthcare, CH and Tourism 18.2% 26.4 % Telco & Utilities Industry & Services Finance MARKETS

3. THE GROUP. Highlights Wilmington / San Paolo / Belo Horizonte Curitiba / Buenos Aires / Bruxelles Engineering worldwide a global player business integration & consulting, outsourcing, products and solutions 7% of domestic market about 7,000 professionals 34 offices Engineering in Italy

4. CLUSTER CULTURE AND TOURISM DICET - LivingLab of culture and technology INMOTO - Information and mobility for tourism SILVIA BOI ENGINEERING INGEGNERIA INFORMATICA SPA BEIJING, 15 NOVEMBER 2013

5. Culture and Tourism Innovative approaches and tools for: Valorisation and exploitation of cultural and environmental resources for a smarter city Enrichment of the cultural experience through innovative services

6. “Culture and Tourism: DiCeT” is.. Sustainable development of a intelligent territory for a better valorisation of the local resources by the community; Experimentation that involves all the stakeholders: pubblic administrations, enterprises, researches, citizens and tourists: Foster the adoption of advanced technology, from the Future Internet to the social network paradigm. Sustainable development Environment Society Economy

7. Innovative approach “To make the cultural visit meaningful it is not important the amount of informaion provided, but the emotion such experience provokes. A fundamental strategy is to develop an emotional approach to cutural resources. Nowdays technology can provide new and involving way to exploit culrure and art.

8. Innovative solution for CH exploitation Adaptive Storytelling : new way of interaction (personalised multimedia story, built on-the-fly) Adaptive to: Physical context (to your position and what you are looking to) User profiling (user behaviour analysis, social network analysis (Twitter, facebook …) Storytelling allows augmented fruition of information since it collecst and provide information generated by users (crowd sourcing) The user can interact with the story and modify the story adding new information (experiences, emotions ….) DICET app ask information to the user. Social/Crowd: co-creation and knowledge sharing Content generated by the crowd are integrated with the official information: “Augmented information” Augmented reality see things that do not exist any more, see the same place in a different time

9. Video dicet2b.mp4

10. INNOVATIVE AND INVOLVING METHODS TO EXPLOIT ART AND CULTURE

11. Adaptive and personalised storytelling Augmented Exploration and fruition Co-creation Suggestion and proposition of new exploration opportunities Personalised multimedia stories Personalisation and contextualisation: virtual explore cultural resources Along the temporal dimension Document, enrich, and share the fruition on Social Media Virtual Reality Augmented reality Video Audio Text 3D reconstruction of a long term cultural experience Geo-localisation Indoor outdoor Capture, elicit signal of the visitor information stories That enrich the fruition “relevant” e “pertinent”

12. Culture and Tourism: DiCet aims at.. innovating the cultural heritage and tourism sector and increase levels of employment and productivity; Promoting Digital Society; Fostering economic and social impact and improve the quality of life.

13. Conclusions DiCeT is a new formula of services and tools for a new approach of cultural experience DiCeT is crowd-sourcing, knowledge and personalised and collective experience DiCet is an innovative knowledge sharing ecosystem to make a city smarter. And: Creation of new professional carriers (Training Courses) Economic impact on the involved territories Increased awareness on the local cultural resources.

14. What we are looking for Meet organisations interested in innovation and services in the field of smart cities, Cultural Heritage and Tourism (Public Administrations and Cultural and tourism organisations, SMEs) to replicate the DICET services and approach in China Promote our services for synergies in the field of Innovation and services in the Cultural Heritage and Smart City sectors.