1. Chapter 4 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 1 Writing Business Messages

2. © Prentice Hall, 2007Business Communication Essentials, 3e Chapter 7 - 2 Key Writing Concepts Organization Active/passive language “You” orientation Reader benefit, alternative Respectful tone Formatting Spelling, grammar, punctuation, content Design & readability Closing with goodwill

3. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 3 The “You” Attitude SpeakingWriting

4. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 4 Positive Emphasis Avoid Negativity Employ Euphemisms

5. Bias-Free Language Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 5 PrejudicesPrejudices PerceptionsPerceptions StereotypesStereotypes

6. Establish Credibility Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 6 ObjectivityObjectivity CredentialsCredentials PerformancePerformance SinceritySincerity

7. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 7 Build Company Image CommunicationStyle CommunicationGuidelines

8. Conversational Tone Differentiate between texting and writingDifferentiate between texting and writing Avoid obsolete and pompous languageAvoid obsolete and pompous language Avoid preaching and braggingAvoid preaching and bragging Be careful with intimacyBe careful with intimacy Be careful with humorBe careful with humor Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 8

9. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 9 Use the Right Voice ActivePassive Direct Assertive Indirect Diplomatic

10. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 10 Finding Words Clichés & Buzzwords Technical Jargon Technical Jargon Strong Words Strong Words Familiar Words Familiar Words

11. Composing Your Message: Writing Effective Sentences Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 11

12. Simple Complex Compound Compound- Complex Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 12 Sentence Types

13. Paragraph Elements Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 13

14. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 14 IllustrationIllustration ClassificationClassification Cause and EffectCause and Effect Problem and SolutionProblem and Solution Compare and ContrastCompare and Contrast Paragraph Options

15. Format with Technology Style sheets, style sets, templates, and themesStyle sheets, style sets, templates, and themes Boilerplate and document componentsBoilerplate and document components Auto-correction and auto-completionAuto-correction and auto-completion File merge and mail mergeFile merge and mail merge Endnotes, footnotes, indexes, and tables of contentsEndnotes, footnotes, indexes, and tables of contents Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 15

16. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 16 Writing Business Messages