1. Storytelling Photos

2. Photo Process Brainstorming topic Use formal process to develop coverage ideas Photo selection Consider technical quality and compositional techniques Photo placement Determine quality photos as well as best alternatives to meet deadlines © 2009, Jostens, Inc.

3. Storytelling Photos © 2009, Jostens, Inc. Action Candids capturing peak of action Reaction Candids illuminating emotional responses Snapshot/environment portraits Posed photos featuring unique personalities Illustration Icons adding dimensions to verbal content Digitally altered and/or posed photos symbolizing visual content

4. Action

5. Reaction

6. Snapshot/environmental portrait

7. Illustration

8. Composition © 2009, Jostens, Inc. Framing Use of objects or people to frame and draw attention to Center of Visual Interest

9. Composition Angle of view Bird’s eye view – high Worm’s eye view – low Side view – consider left and right © 2009, Jostens, Inc.

10. Composition Leading lines/looks Imaginary or real lines lead the reader to the subject (CVI) and heighten content interest © 2009, Jostens, Inc.

11. Composition Selective focus Subject(s) or CVI are in focus while background and/or foreground are blurred © 2009, Jostens, Inc.

12. Composition Repetition Repetition or patterns of people, expressions or surroundings lead viewers to the CVI © 2009, Jostens, Inc.

13. Composition Silhouettes Subject appears black because light source is behind subject and not the photographer © 2009, Jostens, Inc.

14. Composition Rule of thirds Photo is divided into thirds vertically & horizontally: subject is placed on one of the intersecting lines or hot spots © 2009, Jostens, Inc.

15. Technical Quality Sharp focus Center of visual impact with no distracting foregrounds/backgrounds Vibrant color © 2009, Jostens, Inc.

16. Integrating Photos © 2009, Jostens, Inc. Content variety 75-80% action 10-15% reaction 5-10% snapshot/illustration Size & shape Vertical/horizontal/square Composition Single subject/multi-subject/group Artistic diversity Framing/angle/leading lines/repetition/ selective focus/silhouettes

17. Photo Trends Black/white & color images Unusual cropping Packaging Thematic – same content Sequential – before, during and after Random – montage w/no specific content focus © 2009, Jostens, Inc.