1. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk Food, cuisines and flavours for 2010 and beyond. Charles Banks – Co-founder & Director thefoodpeople foodwatching TM from thefoodpeople TM

2. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk The next 30 minutes… 2010 and beyond? Flavours? Cuisines? Products? Tastes? Trends? Ingredients? New and different?

3. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk The next 30 minutes… We’ll bring this to you in three clear and concise sections: 1.Context 2.What are the cuisines that will be modernised and interpreted for 2010? 3.What’s hot and what’s not for 2010? Note: Taken from foodwatching 2010 food trends predictions

4. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk The next 30 minutes… Escape Let your mind wander And think “what does this mean for me, my business and my brand” Dead simple! Enjoy and be inspired!

5. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk WHAT IS A TREND? “something that has ‘unlocked’ or services an existing consumer need, desire, want, value.”

6. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk Or… observing an occurrence or series of occurrences that illustrate a product or service that satisfies mans basic need for food and drink (1) in a unique, new, different, innovative, inspirational or unusual way. 1. We also observe some non food and drink examples as we think these are really useful in this context

7. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk Heaven or Hell? Heaven? Hell?

8. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk Context… The role of government has changed Some jobs and homes have been lost Lifestyles have shifted dramatically Our psyches have been shaken, we are both anxious and hopeful It’s hard to completely forego our values and habits from times of prosperity Mintel & Allegra 2009

9. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk …However Not everyone has lost their job or their home, in fact many people now better off Consumers looking for: –Fun and to “have it my way” –Simplicity –To trade down for value and up a little too A land of new opportunities Consumers still need inspiring Need for treats Consumer confidence trickling back Key is how the economy performs in Q1 10

10. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk What are the cuisines that we will interpret and modernise in 2010? ?

11. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk 2010 Influencing Cuisines US states Argentina French Bistro Middle eastern belt Scandinavia Vietnam & Korea Japan Mexico Amazon & Peru African

12. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk What do we mean by modernised and interpreted ? –Influences –Ingredients –Inspiration –Learning's –Interpretation –Not a range of ready meals or a chain of restaurants!!!

13. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk The Americas –The Americas Southern States Mexico Argentina Amazon

14. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk Vietnam & Korea

15. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk Scandinavia & New Nordic Diet

16. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk French Bistro

17. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk Middle Eastern Belt

18. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk What’s hot and what’s not for 2010 What’s hot and hotter…

19. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk What’s hot and what’s not for 2010 What’s hot… –Food trucks, pop up and street food –Customisation –A little trading up –More fruit and veg, less meat –Premium frozen –Fibre the new watch word in health –Premium vending –Direct to consumer –Evolving role of celebrity chef

20. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk What’s hot and what’s not for 2010 What’s hot… –Food trucks, pop up and street food –Customisation –A little trading up –More fruit and veg, less meat –Premium frozen –Fibre the new watch word in health –Premium vending –Direct to consumer –Evolving role of celebrity chef

21. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk What’s hot and what’s not for 2010 What’s hot… –Food trucks, pop up and street food –Customisation –A little trading up –More fruit and veg, less meat –Premium frozen –Fibre the new watch word in health –Premium vending –Direct to consumer –Evolving role of celebrity chef

22. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk What’s hot and what’s not for 2010 What’s hot… –Food trucks, pop up and street food –Customisation –A little trading up –More fruit and veg, less meat –Premium frozen –Fibre the new watch word in health –Premium vending –Direct to consumer –Evolving role of celebrity chef

23. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk What’s hot and what’s not for 2010 What’s hot… –Food trucks, pop up and street food –Customisation –A little trading up –More fruit and veg, less meat –Premium frozen –Fibre the new watch word in health –Premium vending –Direct to consumer –Evolving role of celebrity chef

24. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk What’s hot and what’s not for 2010 What’s hot… –Food trucks, pop up and street food –Customisation –A little trading up –More fruit and veg, less meat –Premium frozen –Fibre the new watch word in health –Premium vending –Direct to consumer –Evolving role of celebrity chef

25. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk What’s hot and what’s not for 2010 What’s hot… –Food trucks, pop up and street food –Customisation –A little trading up –More fruit and veg, less meat –Premium frozen –Fibre the new watch word in health –Premium vending –Direct to consumer –Evolving role of celebrity chef

26. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk What’s hot and what’s not for 2010 What’s hot… –Food trucks, pop up and street food –Customisation –A little trading up –More fruit and veg, less meat –Premium frozen –Fibre the new watch word in health –Premium vending –Direct to consumer –Evolving role of celebrity chef

27. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk What’s hot and what’s not for 2010 What’s hot… –Food trucks, pop up and street food –Customisation –A little trading up –More fruit and veg, less meat –Premium frozen –Fibre the new watch word in health –Premium vending –Direct to consumer –Evolving role of celebrity chef

28. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk What’s hot and what’s not for 2010 What’s hotter (and bigger!)… –Global comfort food –Home baking –Past practices –Simple premium –Planet conscious –More local –Food philanthropy –Digital food & social media –Family meals and dining in –Less (ingredients) for more (taste)

29. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk What’s hot and what’s not for 2010 What’s hotter (and bigger!)… –Global comfort food –Home baking –Past practices –Simple premium –Planet conscious –More local –Food philanthropy –Digital food & social media –Family meals and dining in –Less (ingredients) for more (taste)

30. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk What’s hot and what’s not for 2010 What’s hotter (and bigger!)… –Global comfort food –Home baking –Past practices –Simple premium –Planet conscious –More local –Food philanthropy –Digital food & social media –Family meals and dining in –Less (ingredients) for more (taste)

31. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk What’s hot and what’s not for 2010 What’s hotter (and bigger!)… –Global comfort food –Home baking –Past practices –Simple premium –Planet conscious –More local –Food philanthropy –Digital food & social media –Family meals and dining in –Less (ingredients) for more (taste)

32. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk What’s hot and what’s not for 2010 What’s hotter (and bigger!)… –Global comfort food –Home baking –Past practices –Simple premium –Planet conscious –More local –Food philanthropy –Digital food & social media –Family meals and dining in –Less (ingredients) for more (taste)

33. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk What’s hot and what’s not for 2010 What’s hotter (and bigger!)… –Global comfort food –Home baking –Past practices –Simple premium –Planet conscious –More local –Food philanthropy –Digital food & social media –Family meals and dining in –Less (ingredients) for more (taste)

34. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk What’s hot and what’s not for 2010 What’s hotter (and bigger!)… –Global comfort food –Home baking –Past practices –Simple premium –Planet conscious –More local –Food philanthropy –Digital food & social media –Family meals and dining in –Less (ingredients) for more (taste)

35. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk What’s hot and what’s not for 2010 What’s hotter (and bigger!)… –Global comfort food –Home baking –Past practices –Simple premium –Planet conscious –More local –Food philanthropy –Digital food & social media –Family meals and dining in –Less (ingredients) for more (taste)

36. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk What’s hot and what’s not for 2010 What’s hotter (and bigger!)… –Global comfort food –Home baking –Past practices –Simple premium –Planet conscious –More local –Food philanthropy –Digital food & social media –Family meals and dining in –Less (ingredients) for more (taste)

37. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk What’s hot and what’s not for 2010 What’s hotter (and bigger!)… –Global comfort food –Home baking –Past practices –Simple premium –Planet conscious –More local –Food philanthropy –Digital food & social media –Family meals and dining in –Less (ingredients) for more (taste)

38. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk What’s hot and what’s not for 2010 What’s not…

39. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk What’s hot and what’s not for 2010 What’s not… –Complex combinations –Named ingredients that don’t add a discernable taste or experience benefit –Endangered fish species –Molecular cooking –Beauty foods –Processed and industrialised –Going out (so much) –Tasting menus –Artificial enhancement –Prostituted premium brands that just don’t deliver

40. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk So, the headline themes… –Simplicity –Comfort and feel good –Some scope for customisation –Degree’s of plant conciseness –Food cocooning at home –Local –Need for treats –A little trade –Being squeaky clean to gain trust

41. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk Feeling inspired? The key now is to make time and take action before someone else does!

42. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk foodwatching TM from thefoodpeople TM foodwatching For more information email charles@thefoodpeople.co.uk or for a FREE foodwatching report visit www.thefoodpeople.co.uk/foodwatching

43. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk Christmas has come early! It’s a bit early for Christmas but as a thank you to you all for listening, we’ll be sending you a link to download Octobers foodwatching for FREE!

44. thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009www.thefoodpeople.co.uk Food, cuisines and flavours for 2010 and beyond. Charles Banks – Co-founder & Director thefoodpeople foodwatching TM from thefoodpeople TM