1. INTERNATIONAL MANAGEMENT PhD Assistant Professor Radu FILIP Bucharest Academy of Economic Studies Faculty of International Business and Economics 2011

2. Communication in International Management

3. Structure: 1.Role of information in communication 2.Dimensions of communication 3.Process of international communication 4.Efficiency of communication

4. 1. Role of information in communication

5.  Objectives of managerial communication: - Achieving a corporate identity - Forming a positive corporate image.  Types of information: - Absolute information - Distributed information.  Types of environments in business communication: - Random-Quiet Environment - Quiet-Clustered Environment - Disturbed-Reactive Environment - Turbulent Environment.

6. 2. Dimensions of communication

7.  Models of communication: - Shannon-Weaver Model  “Arrow Approach” - Circuit communication - Schramm Model  Interactive communication - Campbell-Level Model  Behavioral Model.

8. 3. Process of international communication

9. 3. Process of international communication (1)  Elements of communication: - Message - Channels of communication - Selecting ways and channels of communication - Flows of communication.  Means of communication: - Oral communication - Written communication - Non-verbal communication.

10. 3. Process of international communication (2)  Non-verbal communication:  Body language: - Emblematic gestures - Illustrative gestures - Emotional gestures - Regulating gestures - Adapting gestures  Environment language: - Communication distance: intimate; personal; social; public - Clothing  Voice language (para-language).

11. 3. Process of international communication (3)  Communication impact analysis: - Selectivity degree - Understanding degree - Credibility degree - Interaction degree - Action degree.  Influence of culture on communication.

12. 3. Process of international communication (4)  Types of communication: - Formal communication - Informal communication.  Flows of communication: - Top down communication - Bottom up communication - Horizontal communication - Crossways communication.

13. 4. Efficiency of communication

14. 4. Efficiency of communication (1)  Barriers in communication: - Lack of communication strategy - Considering false premises - Information abundance - Lack of clarity and precision - Choosing an inappropriate communication channel - Risk of message distortion.

15. 4. Efficiency of communication (2)  Specific barriers in international communication:  Language barriers  Cultural barriers  Perception barriers: - Stereotypes - Halo effect - Selective perception - Projection.

16. Thank You!