1. 3.1 The Sponsor

3. DEFINED: Investment in a sports entity or property to achieve organizational goals Examples The Dew Tour Visa Halftime Show Red Bull Space Jump

4. Using the appeal of an event or Sports Property to market a company and/or it’s products

5. Revenues from sports leagues comparing 2005 with 2012. Revenues from sports leagues comparing 2005 with 2012. SPORT2005 REVENUE2012 REVENUE NFL$560M$1.01B NBA$360M$610M MLB$380M$628M NHL$230M$372M

6. The idea that the sponsor should match up with the appropriate Target Market of the Sports Property Acquisition Consideration

7. Company’s capitalizing on a particular event without paying any sponsorship fee

8. Sometimes called a “Title Sponsor” The main sponsor of an event or arena Pays for the Naming Rights of event Events will separate sponsorship levels Usually named by value invested – Platinum + Gold + Silver + Bronze...

11. Goals are either: Direct – easily measured “tangible” What can be measured? Indirect – not easily measured “intangible” What can be “felt” but not measured?

12. Exclusivity in Sponsorship is in “Categories” Example: Fast Food, Non-Alcoholic Beverages, Banking Events – Want Narrow Categories for Exclusivity Sponsors – Want Broad Categories for Exclusivity – “THE OFFICIAL FAST FOOD OF OUR TEAM” Budgeting Considerations

14. 1. Increase Sales 2. Increase Awareness 3. Be Competitive 4. Reach the Target Market 5. Build Customer Relationships 6. Develop Image