1. VIDEO to Reach Clients

2. United States Department of Commerce Broadband Technology Opportunities Program

3. United States Department of Commerce Broadband Technology Opportunities Program

4. United States Department of Commerce Broadband Technology Opportunities Program www.WashingtonLawHelp.org www.YouTube.com/user/ NWJusticeProject

5. Daniel Ediger daniele@nwjustice.org

6. Daniel Ediger daniele@nwjustice.org

7. Daniel Ediger daniele@nwjustice.org

8. Daniel Ediger daniele@nwjustice.org

9. VIDEO why ?

15. www.YouTube.com/user/ NWJusticeProject

16. “Northwest Justice Project”

17. “foreclosure mediation” “juvenile record sealing”

18. VIDEO nd ? what ki of

20. animation & voice-over narration

21. animation & voice-over narration video screen-grabs & online demos

22. animation & voice-over narration video screen-grabs & online demos examples of legal forms & documents

23. animation & voice-over narration video screen-grabs & online demos examples of legal forms & documents live actors & narrators

28. still images screen capture audio-video animation Tools We Use to Make Videos

29. still images MS Office PowerPoint Apple Keynote Apple iPhoto screen capture audio-video animation Tools We Use to Make Videos

30. still images MS Office PowerPoint Apple Keynote Apple iPhoto screen capture Camstudio FREE Snagit $50 Camtasia $300 audio-video animation Tools We Use to Make Videos

31. still images MS Office PowerPoint Apple Keynote Apple iPhoto screen capture Camstudio FREE Snagit $50 Camtasia $300 audio-videoflipcamiPhone mini-DV camcorder animation Tools We Use to Make Videos

32. still images MS Office PowerPoint Apple Keynote Apple iPhoto screen capture Camstudio FREE Snagit $50 Camtasia $300 audio-videoflipcamiPhone mini-DV camcorder animationpaper, pens dry-erase whiteboard green-screen Tools We Use to Make Videos

33. 1 2 3 4 5 6 Research / Assess

34. 1 What information do clients look for? What information is already out there? Research / Assess

35. 1 2 Is it... accurate? succinct? comprehensible? Script / Edit / Translate

36. 1 2 Research / Assess Is it... right? short? plain?

37. 1 2 Research / Assess Script / Edit

38. 1 2 3 Research / Assess Script / Edit Screenplay / Visualize How should we show it?

42. 1 2 3 4 Research / Assess Script / Edit / Translate Screenplay / Visualize Shoot / Animate / Edit

43. 1 2 3 4 Research / Assess Script / Edit / Translate Screenplay / Visualize Shoot / Animate / Edit How do we make it?

44. How long does it take to make your videos? Short Answer #1: Do you mean how much time does it take to go from concept to YouTube? It varies from a couple weeks to several months, although I’ve made some videos in less than a day. Most of the time lag comes from the script writing process—each draft has to pass through several rounds of back and forth editing by busy attorneys. If you can start the script writing process with a plain language publication, this time goes down considerably. Short Answer #2: Or did you mean how many hours it takes to produce a video? Our average for the year is about 4.5 hours of work* for every minute of video time posted on our YouTube channel (but we’re getting faster). Also, some styles of videos take much longer to finish than others. How long to go from concept to YouTube? From a couple weeks to several months. But sometimes just a day or so! How many hours of work? About 4.5 hours for every minute of finished video. But we’re getting faster!

45. Scripts (Research, Writing & Consultation) 10% - 30% of total time 30 – 90 minutes per minute of finished video Cameras &Mics (Recording & Shooting) 5% of total time 15 minutes per minute of finished video Computer Editing (graphics and animations, editing video in Camtasia, iMovie, etc.) 50% to 80% of total time 2 to 3 hours per minute of finished video Distribution & PromotionLess than 2% of total time 5 minutes per minute finished video

46. 1 2 3 4 5 Research / Assess Screenplay / Visualize Shoot / Animate / Edit Show / Distribute / Promote Script / Edit / Translate

47. 1 2 3 4 5 6 Research / Assess Screenplay / Visualize Survey / Critique Script / Edit / Translate Shoot / Animate / Edit Show / Distribute / Promote

48. how many viewers

49. who’s watching

50. how they watch it

51. how they find us

52. what interests them

53. Economic Security & Public Benefits & Health Care

54. Housing stability & Landlord / Tenant Laws

55. Dealing with Debt & Collections

57. www.WashingtonLawHelp.org www.YouTube.com/user/ NWJusticeProject