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Ms.Park.  Angus, Harry  How was the test?  Want me to answer any questions?

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Presentation on theme: "Ms.Park.  Angus, Harry  How was the test?  Want me to answer any questions?"— Presentation transcript:

1 Ms.Park

2  Angus, Harry

3  How was the test?  Want me to answer any questions?

4  Ethical Issues in Marketing

5  Marketing ethics addresses principles and standards that define acceptable conduct in market place.  Unethical practices occur from the pressure to meet organization’s expectations.

6  Ethical problems often lead to legal problems, which bite into profits  You also risk your career ladder  The first step to confronting any dilemma is recognizing the moral dimension of it.  Then, you can properly weigh the pros and cons of your options.

7  When customers shop your online store, they leave an electronic trail that provides lots of information - from their name and address to the types of goods that interest them when they search the site. A partner company would like to buy the data from you. Should you make the sale? Do you even have the right to use that information in house?

8 An actor hired by a particular company poses as an ordinary Joe and strikes up a conversation with a potential consumer to praise the company’s product or service. Is this fair?

9  Get into groups of three or four (within your grade)  There should be 8 teams in total  Gr.11s will compete with Gr.11s  Gr. 12s will compete with Gr.12s


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