1. Making alcohol everybody’s business Rosanna O’Connor, Public Health England

2. NO ORDINARY COMMODITY 2

3. Current levels of consumption come at a significant cost to: To individuals To others To society 3

4. The annual costs of alcohol are huge 4

5. Alcohol misuse harms communities 5

6. Alcohol misuse damages health 6

7. Liver disease deaths in England 7

8. 8 More consumption, more harm

9. Alcohol harm to 15-16 year olds 9

10. 10 Affordability, availability drive consumption

11. What works: policy options, evidence from World Health Org Consumption focus: Pricing Treatment Screening & advice Legal drinking age (if enforced) Marketing controls Availability controls *-*** increasingly effective 11 Harm focus: Drink driving laws Server liability No sale to intoxicated (if enforced) Source: Babor et al Alcohol: No Ordinary Commodity, 2nd Ed, 2010

12. Alcohol is everybody’s business. We all need to focus on: Creating environments that support lower-risk drinking Lowering consumption in those drinking at risk Intervening with those experiencing alcohol-related harm Reducing dependency and improving recovery 12

13. 13 Having the conversation locally How alcohol interventions can help to: Reduce health inequalities Reduce premature deaths Improve health and wellbeing Reduce avoidable attendances at A&E Reduce alcohol-related hospital admissions Reduce anti-social behaviour Reduce crime Support ‘Troubled Families’ Reduce incidents of domestic violence Reduce the harm caused to children Reduce barriers to employment Support individuals to maintain their housing Create a diverse night time economy

14. And so the big ask…………. High expectations of: PHE leadership Government NHS England Local authorities Industry 14