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Published byAndrea Rice Modified over 9 years ago
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PERFORMANCE MARKETING GROUP PRESENTATION OVERVIEW “Performance- Based Marketing that makes a Difference”
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PMG Background Saw common need & trend with early-stage Client Companies Developed Market Programs & Campaigns to meet their Challenges, Opportunities & Problems – Over 18 year period – spawned development of standard Program Products Generated $500-$750 Million revenue (cumulatively) for client companies Dedication to High-Tech, with emphasis on Defense & Military and Healthcare Target Segments
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PMG APPROACH Core Market Program Products Available as Standard Products (Internet-Based Business) Customizable for Client Programs & Campaigns PMG a One-Stop Source, with full accountability
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PROGRAM MIX Competitive Replacement Program Vertical Industry Awareness Program Product Opportunity Program Network Development Program Target Opportunity Program Competitive Positioning Workshop Target Action Planning System Strategic Formulation Program
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General Consulting Services - Telemarketing support - Market, Product and Competitive Studies - Business Development Support - Personal Training/Coaching
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Client Program Examples (Partial) Heartwood 3-D Imaging – VIA, POP, TOP & Channel Partners (Defense & Mil) Silvus Communication –VIA, POP, TOP (Defense and Mil) Altera – Defense & Military Strategic Support Annapolis Micro – Customer & Competitive Profiling (Defense & Mil) H-P/DEC – VIA & TOP (Retail Industry) REI/Inforex – CRP, POP, TOP & SFP (Government & Commercial) Data International – TOP & POP (Government, Education & Commercial) DCA – TOP & Internal Training (Cross-Market) Software Institute – Internal Training (Cross-Market) Sanmina/Hadco – TOP (Semiconductor) CardioData – VIA, POP & CPW (Healthcare) Videotel – TOP & Market Research (Hotel Information Systems) Analogic (Division) – VIA, TOP & CPW (Defense & Mil) Sybase (Division) – TOP & POP – targeted at Alliance Partners Northpoint – TOP & Business Development (Commercial) VISTA – Strategic Consultation (Defense & Mil) – Domain Expertise Embedded Reps – VIA & TOP (Defense & Mil)
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Working Relationship Project Fulfillment to Strategic Partner
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Summary Proven & Mature Market Programs, backed by Client Experience Assurance of Program Uniformity & Continuity (One-Stop Source) Quick Ramp-Up with minimal investment Performance-based Programs that deliver tangible results
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